"I don't think the overseas box office success of 'Sun Dasheng' is a fluke. Every region and every culture has its own cultural code. As long as we can crack this cultural code, whether it's books or film and television, cultural works will be successful."
Lu Hao carefully chose his words and spoke slowly, word by word.
Um?
Cultural code?
Hearing these four words, Xin Wen showed an interested expression on his face.
What Lu Hao said is actually not difficult to understand.
Cultural codes do exist, such as the chrysanthemum and sword of the island nation, the American western cowboy, and the Chinese martial arts, which are all highly recognizable cultural genes.
However, few people have explored this issue in depth.
"Could you elaborate on that?"
Xin Wen couldn't help but sit up straighter. This topic was a bit grand and more serious.
If Lu Hao's words really have substance, they might catch the attention of some of the big guys above and provide some reference and suggestions.
Lu Hao picked up the water cup and took a sip to moisten his throat, then began to tell the story.
"First, we have to acknowledge the fact that between countries, the economic base determines the superstructure and the strength or weakness of cultural attributes. Take the film industry as an example. The export of dominant cultures to weaker cultures is actually a form of cultural taxation. The Zeus Universe series of films can reap global box office revenue, and Japanese anime and games have also become popular among many young people."
Xin Wen: “Yeah.”
He plays the role of a qualified listener.
He waved his hand, signaling Lu Hao to continue.
"Secondly, back to the cultural code, using 'Sun Dasheng' as an example, I will list several ways for disadvantaged cultures to make a comeback."
"The reason 'Sun Dasheng' did well at the North American box office is because of the value of personal heroism, which is one of the cultural codes of North America."
Xin Wen: "I agree. What about other regions?"
"The island nation is another path, which is about personal influence. I previously gained some popularity through "The Dancing Girl of Izu," the movie, and the novel of the same name. The success of "Sun Dasheng" is the international influence of my personal brand."
Lu Hao spoke frankly, thought for a moment, and added, "So the key to this approach is to adapt to local conditions. If you're familiar with the cultural codes of a place, and you create works that are well-liked by the public and reap box office success, that's also cultural output in a broad sense."
"Imagine if you understood the local cultural codes better than the local directors. What kind of spectacle would that be?"
Hearing this, Xin Wen fell silent.
Suddenly I felt that this conversation was a bit brain-burning.
As an excellent reporter and host, his knowledge is quite broad, but for a moment, he really couldn't imagine the beautiful vision that Lu Hao talked about.
"What about feasibility? Who can do it?"
Xin Wen couldn't help but ask.
Ideals are beautiful, but reality is cruel.
Why can't I get out?
Isn’t it because it can’t be filmed?
Lu Hao smiled shyly.
"I."
Xin Wen: ...
Suddenly I was speechless.
Speak nicely and don't act pretentiously.
He silently complained in his heart that this was not the right time to argue, so Xin Wen touched his nose and continued to guide the topic.
"Let me summarize the two paths you just mentioned. One is to cater to the values of a dominant culture while incorporating your own elements. The second is to crack the code of local culture and master it, even to the point of surpassing local creators. So, is there a third path?"
This is a really comforting word.
His ability to grasp the key points can be said to be excellent.
"Third, it's capital. Culture has a code, but capital doesn't. I've seen the Zeus Theme Cultural Park in Shanghai before, and it proves that the path from film and television productions to peripheral products and cultural tourism is viable. Of course, this is difficult, requiring a series of interconnected links and astronomical investment. However, this will be the future development path of DreamWorks."
Lu Hao said with a smile.
Lu Hao's tone was calm and composed, not at all noisy, but Xin Wen inexplicably felt his blood boiling.
Especially looking at Lu Hao's young and even slightly immature face, and considering his age, he is only in his early twenties.
Who can predict the future?
…
…
The interview ended in a joyful atmosphere.
Lu Hao felt as if his thoughts were clear.
It really feels satisfying to say what you want to say on such an influential official platform.
I wonder how many people will see this interview after it airs, how much attention it will attract, and whether it will even influence the creative ideas of some creators...
But something has to be done.
No matter how difficult it is.
Lu Hao doesn't think that he alone can promote Chinese culture to the world.
But he is willing to be a vanguard, a pioneer, to explore some possible paths.
Go out of China and rush to the world!
Impose a cultural tax on the whole world!
…
After the interview, Lu Hao and Xin Wen walked side by side out of the studio.
"Director Lu, let me treat you to a meal."
Xin Wen said with a smile that he wanted to make friends with Lu Hao.
Lu Hao subconsciously asked back: "Don't you provide food here?"
Xin Wen: ???
It seemed like...what he said made a lot of sense, and I was speechless.
Seeing Lu Hao's teasing look, he couldn't help but smile, and said half seriously and half jokingly: "How about eating in the cafeteria? The cafeteria in our unit is quite good. They have several special dishes that you can't get anywhere else."
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