Under Lu Hao's arrangement, the movie "Twenty-Two" passed the review and was released immediately, catching the last train of the National Day Golden Week.
The screening rate is not high, and the screening rate of the entire theater alliance is only 12%.
However, within DreamWorks Cinemas, the screening rate was increased accordingly to 22%.
This number is also a small manifestation of Lu Hao's obsessive-compulsive disorder.
In fact, at the company's internal meeting, people were very pessimistic about this movie.
It takes up too many resources but has too low commercial value. Especially the parts involving history are too sensitive and can easily cause disputes. It is truly a thankless task.
However, these voices of opposition were forcibly suppressed by Lu Hao.
What companies care more about is not only economic benefits, but also social responsibilities. When Lu Hao makes a certain amount of money, he suddenly has such a pattern.
There is no way to do roadshow promotion for a documentary film like "Twenty-Two", after all, all the characters in the film are real.
There's no need.
Without stars, big names, or traffic, even if you travel to offline cinemas all over the country, you will rarely attract initial traffic.
Therefore, the main battlefield is still on the Internet.
In order to recommend this movie, Lu Hao posted a very long Weibo post.
——"I would like to seriously recommend a documentary film to you all, Twenty-Two, which will be officially released tomorrow at noon.
To be honest, this is a tragic movie about the "comfort women" theme. After the director finished filming, the movie could not pass the review and no theater was willing to show it. So they found me and I took it over.
This is a restrained, calm, non-sensational and non-kitsch film. It does not contain too much reminiscence and nostalgia, but is more of a record of a peaceful life.
They don't complain or scream, they just live, live, and then die.
However, history must be remembered; peace has always been stained with blood, and a nation that forgets its history has no future."
edit.
release.
Lu Hao rarely posts such long Weibo posts, and rarely posts such serious Weibo posts. His previous Weibo posts were basically jokes, and the comment section was also filled with all kinds of stupid comments from stupid fans.
However, this time, the style of painting suddenly changed.
…
"Don't forget the national humiliation! Don't forget the national humiliation! Don't forget the national humiliation! Important things must be said three times!"
"We don't live in a peaceful era, but in a peace-loving country."
"The world owes them an apology, an apology that is more than half a century late."
"Whoever offends China will be punished, no matter how far away they are!"
"I'll come back to grow flowers in my next life!"
…
The comments that popped up one after another made Lu Hao feel emotional and his blood boiling.
noon.
Lu Hao appeared in a DreamWorks cinema.
Although there was no major publicity and promotion, the theater chain still made some small preparations to cooperate with the release of the movie.
Every audience member who buys a movie ticket will receive a mini national flag the size of a lollipop and a national flag sticker that can be stuck on the face.
So, as soon as Lu Hao walked into the screening room, he was stunned.
A patch of red.
Bright and eye-catching.
Whether it is a man, a woman, or a child.
After a moment of silence, Lu Hao took off his large mask and walked towards the ticket counter. "Give me one too."
"Okay, sir, Mr. Lu...Mr. Lu!"
When the staff at the counter looked up and saw Lu Hao, they immediately smiled brightly and screamed in surprise.
Lu Hao chatted with her with a smile and put the national flag sticker on his face.
"I want one too."
At this time.
Shi Lei's voice rang out from behind his head, making Lu Hao stunned for a moment.
Shi Lei is usually taciturn and rarely speaks, let alone takes the initiative to make requests.
With a smile, Lu Hao directly rubbed his face.
And at this time...
Behind him, many audiences who were waiting for the show had gathered around him, and each of them looked very excited.
Originally, many people came to see the movie because they were recommended by Lu Hao and saw his Weibo and came to the cinema specifically to support him.
Unexpectedly, there is an unexpected surprise now!
This habit of Lu Hao is now known to many fans.
That is - whenever a new DreamWorks movie is released, Lu Hao will sneak into the cinema to watch it as an ordinary audience member.
As for which cinema?
random.
It's like a randomly refreshed big BOSS.
To the extent that now, whenever a new movie is released, fans even automatically organize a "Capture Lu Hao Operation."
At first, Lu Hao didn’t care much, but after seeing a post from a fan, he began to choose to be caught and then reveal some exclusive equipment.
For example, an autograph, a photo, a memento to carry with you, or even a hug.
At this moment, after interacting with fans in the hall for a while, the film was about to be released, and everyone reluctantly walked into the screening hall.
Take a seat.
The film is about to begin.
The seat Lu Hao chose was in the middle of the last row, and Shi Lei sat upright next to him, looking like a professional soldier.
The lights dimmed.
The film officially begins.
The opening scene is a scene with white text on a black background.
——During the eight years of the war of aggression against China, 200,000 Chinese women were forced to serve as "comfort women". Most of them were tortured to death or committed suicide because they could not bear the humiliation. Only a small number survived.
As soon as the subtitles came out, the screening room, which was originally filled with whispers, suddenly became quiet.
Camera switch.
A long empty shot.
The brick houses in the countryside, the white snow on the eaves, the old trees in winter, the sparrows foraging for food, the kitten climbing over the wall, all brought the audience into the scene amidst the sound of suona.
This is what the village looks like.
Such villages are found in many places.
Ten seconds later, the camera switched to the scene of a funeral with the sound of suona, and a photo of a kind-looking old man.
In the mourning hall, there was a tattered-looking rag doll.
It's the kind of common plastic toys from the 1980s.
Funeral scene.
An old man with gray hair, probably a respected figure like the village chief, was reading the obituary and life story.
In her early years, Aunt Chen's husband was the captain of an underground guerrilla force. He was betrayed by a traitor and died heroically.
Aunt Chen herself was also captured by the enemy and taken to the stronghold, where she was subjected to all kinds of humiliation and suffered great physical and mental harm.
After liberation, she wanted to have a child of her own, but she was abused and lost her fertility. She had no children, no sons or daughters, and she lived alone all her life.
Later, life gradually improved. Aunt Chen raised a few stray cats. When she had nothing to do, she would hold a plastic doll, bask in the sun, and feed the cats.
…
Amidst the dialogue with a strong dialect flavor, a piece of history slowly unfolds from the perspective of a small person.
…
…
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