"Twenty-Two" grossed 37 million at the end of its premiere day.
The next day, all major cinema chains increased their screening rates, and the box office on the second day exceeded 60 million.
On the third day, 80 million.
…
It was not until the end of this week that the box office growth trend gradually slowed down and stabilized at around 80 million.
Although it is a rare niche subject matter and a documentary film, it has successfully captured the hearts of a large number of audiences with the added emotion of patriotism and care for vulnerable groups.
To be fair, the popularity of this movie really surprised many people in the industry.
Many people had heard of this movie before, but were not optimistic about its box office performance.
However, now, no one expected that under Lu Hao's hands, through the operation of DreamWorks, such results could be achieved. It is truly incredible.
In fact, many people with a keen sense of smell have increasingly noticed a trend in the past two years, especially after the establishment of DreamWorks.
That is - the audience seems to have learned a lot.
In the past, as long as it was a big production with a big cast, it could make a lot of money with the support of traffic and popularity, regardless of the quality of the film itself.
But now, the audience seems to no longer buy into this routine.
From last year to the first half of this year, several movies starring young actors and actresses have failed at the box office.
So much so that after a certain big director lost a lot of money with his new work, he even angrily cursed at the audience - with your level of appreciation, you are not worthy of watching my movie.
on the contrary……
On the contrary, some niche high-quality films have achieved considerable success in the box office market due to their good reputation.
Typical examples are the martial arts animation film "The Great Swordsman" invested by DreamWorks, as well as "Roadside Picnic" and the current "Twenty-Two".
They are not mainstream themes.
These are all categories that were not favored before the release.
But it breaks the psychological expectations of the box office time and time again.
The film market has evolved from a golden age where people could make money without doing anything to a Warring States era of differentiated competition.
Good movies will make more and more money.
Those who are just trying to fool around, even if the cast is huge, the audience will not buy tickets to be forced to eat shit.
This is definitely a bloody pain for many film companies.
However, it is a great thing for DreamWorks.
In the minds of many viewers, there may not be a clear understanding yet, but they already have a vague impression - DreamWorks productions must be high-quality.
It's not a cookie-cutter routine; each one has something eye-catching.
Maybe everyone has different tastes, and some of the dishes may not be your cup of tea.
But I have to admit that every one of them was made with care.
Before the film was released, Lu Hao had passed the test.
…
Half a month after the release of "Twenty-Two", the domestic box office exceeded 1 billion yuan.
In addition to the market box office, it was also selected into the "National Procurement List of Chinese Cultural and Creative Works".
The copyright of this film will be purchased by the state and will be shown in universities, middle schools, and open-air stages in rural areas across the country.
Although the money given was not much, only three million, its significance was extremely important.
This means that the film has officially received official recognition and has become a business card of patriotism. It is destined to become a classic and leave a significant mark in film history.
Upon hearing the news, Guo Ke, who always had a smile on his face, burst into tears.
You know, he didn't cry when the box office exceeded 1 billion.
He didn't make movies for money, but for his own original intention.
Now that it has been recognized by the country, I am really satisfied.
…
at the same time.
The overseas translated versions of "Twenty-Two" have also been produced and released in foreign theaters.
With the huge success of "Sun Dasheng" in overseas theaters and Lu Hao winning the Best Actor award at the Venice Film Festival, DreamWorks' overseas channels have long been established.
I would like to strongly recommend "Twenty-Two" now. Its unique anti-war perspective and humanistic feelings are also favored by major foreign partners.
North American market, Australian market, Canadian market, European market...
Media in various regions have given high praise to this film.
After all, that war was not just a pain for China, many countries around the world suffered greatly from it.
"Comfort women" do not only exist in China.
In addition to North America, there are also many surviving victims in Australia and Europe.
As for the box office revenue, although it is much lower than "Sun Dasheng", it has reached the level of ordinary art films.
When the domestic box office exceeded 1 billion, the overseas box office also exceeded 20 million US dollars.
This is already a very good number.
…
And the most important thing...
In the island country, the issue of the copyright of this film is still under negotiation.
To be fair, Lu Hao's influence as a Chinese director is quite great in the island country.
And he may be the most influential domestic director in the island country.
After all, Lu Hao has made movies like "The Dancing Girl of Izu".
The novel of the same name also sold millions of copies.
In the minds of ordinary audiences in many island countries, a director who can make such a movie is already considered a "master" level director, and his influence can transcend national borders.
However, even so, there were still some troubles in the introduction of this film.
The reason is naturally very clear.
Regulators don’t allow it.
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