Rehearsal scene.
One program after another came on stage: dance, song, magic, sketch, crosstalk... The programs kept changing, but Tang Tangtang remained.
The four-hour party was not boring at all. It was like watching a carefully choreographed movie with no boring moments throughout.
This is also the effect that Lu Hao strives to achieve when compiling the program list and arranging the program sequence.
Whether it is literature, film and television, or evening parties, they are essentially works of art.
What is the appeal of a work of art?
It's about emotions.
It can inspire people's various emotions, such as happiness, curiosity, touching and sadness.
The director is like God, carefully arranging every time node, crying when to cry, laughing when to laugh, everything is arranged clearly.
After four hours, it was a top-notch spiritual feast. Even Xu Feiyang couldn't help but applaud. He felt refreshed and his horizons were broadened.
He hasn't felt this way for a long time.
As the host on the stage announced the end of the evening party and entered the countdown stage, another super hit song from a parallel world rang out throughout the studio.
"I'll never forget this night."
The party was finally declared over.
Staff members had already distributed forms to the guests, collecting their feedback and helping them select the best programs in their minds.
The best?
Holding the form, the group looked at each other and scratched their heads.
Isn’t this putting us in a difficult position?
How to choose this?
Looking at the program list on the table, every program is an absolute masterpiece, and it is really difficult to make a decision.
"Which show do you think is the most exciting, Mr. Xu?"
Everyone got one, and the three members of the Xu family were no exception. Lu Hao asked casually with a smile.
"It's all good. I haven't felt this way in a long time."
Xu Feiyang smiled with a slight sigh and said that such an evening party was really no less than the Spring Festival Gala, which once again refreshed his understanding of Lu Hao.
"Mr. Lu, this time, I want to invest 100 million in advertising."
Xu Meiting took over the topic and said.
The shock the party brought to her was secondary. The key was the popularity and influence. Xu Meiting was thinking about this issue while watching the show.
Such an evening party, after it is broadcast, will definitely be a rare masterpiece in the history of the Spring Festival Gala. Perhaps its influence will not be as great as that of the Spring Festival Gala, but it will definitely become a phenomenal and popular evening party.
"Oh, no hurry, think about it again."
"I haven't announced the advertising plan yet."
Lu Hao said with a smile.
Hearing this, Xu Meiting was stunned.
Any other options?
…
After the rehearsal, the next step is naturally the advertising bidding.
From the stage to the conference room, businesses from all walks of life changed their previous attitude of being a financial sponsor and flocked in, finding various topics to get close to the guests.
What were you doing so far?
Lu Hao complained in his heart, but he had a smile on his face, ready to strike hard.
The large conference room was packed with people.
Dozens of business representatives have already received their mobile phones, and many of them are now sending messages frantically.
Good content has always been a scarce and high-quality resource. This gala has completely conquered them, and now it is time to weigh the interests.
The Spring Festival Gala, a national IP, accounts for the bulk of many businesses' advertising budgets in a year. Sometimes, a Spring Festival Gala advertisement can even create the glory of a brand.
For example, a certain liquor manufacturer in Shandong Province spent a year's total profit to buy advertisements for the CCTV Spring Festival Gala during its rise, and then the factory became famous all over the country overnight.
He also left behind a classic saying: Every day a Santana drives into the CCTV building and an Audi A6 drives out.
Now that we have entered the Internet age, although the influence of traditional media advertising has declined a lot, the Spring Festival Gala is still strong.
Many online platforms also need the Spring Festival Gala to attract traffic.
In the past few years, Internet companies have sponsored the most advertising expenses for the CCTV Spring Festival Gala and local satellite TV Spring Festival Gala.
E-commerce platforms, social media platforms, live streaming software, short video platforms...
"Hello everyone, I don't think I need to say much about the performance of the party just now, right?"
"Next, let's take a look at our advertising plan."
Opening the PPT that had been prepared long ago, Lu Hao stood at the front of the conference room holding a laser pen, ready to present his plan.
On the first page of that PPT, there were five big words.
——Everyone collects the five blessings.
In a parallel world, this activity can be said to have pioneered the practice of giving red envelopes to the audience during the Spring Festival Gala, and even caused the payment software server to crash at one point.
And now, Lu Hao summarized and improved it and took it out again.
"For this year's Qiongdao Spring Festival Gala, we plan to give out 200 million yuan in cash as New Year's red envelopes to the audience."
Advertiser: ???
Upon hearing this number, the conference room fell completely silent for a moment.
Two hundred million!
cash!
Even CCTV can't come up with such a grand plan, right?
It can be expected that after such a plan is implemented, the popularity of this Spring Festival Gala will definitely reach a new level.
But how do I give this money?
After hearing Lu Hao's words, many people's eyes showed thoughtfulness, marveling at Lu Hao's genius idea, but at the same time they also felt that there were some key logical lines in this plan that were not clear.
The investment is there, how to produce output?
"The plan is divided into three steps."
"The first step is to have everyone collect the five blessings. For the next month until the Lunar New Year, DreamWorks will promote the New Year's Five Blessings campaign through various channels, similar to a national treasure hunt. This includes online media, television, offline advertising...even every movie ticket sold by DreamWorks theaters will come with a QR code."
…
"Secondly, viewers who have collected all five blessings can redeem their red envelopes while watching the Spring Festival Gala. The red envelopes will randomly contain cash gift packages and shopping vouchers from merchants."
…
"As for the third step, it's the naming rights for each program. There are a total of forty programs, twenty of which will become featured programs, with individual advertising sponsorships. They will also participate in the most popular program selection from the first day of the Lunar New Year to the Lantern Festival. This also serves as secondary publicity for the company. You can each canvass for votes for your company and participate in various joint promotional activities."
…
Lu Hao introduced it step by step in great detail.
To be precise, this plan is more complicated than the "Five Blessings" activity on Earth, involves more links, and is more commercialized.
However, this society is inherently more commercialized than Earth. After a comprehensive assessment, Lu Hao feels that the success rate is still very high.
Lu Hao has discussed this plan in detail with many senior executives of the company, checking for deficiencies and filling in the gaps. This is already the eighth version of the plan.
Right now.
Talking about...
Lu Hao suddenly discovered that all the audience members in the audience started taking out pens and paper and began to take detailed notes.
Each one of them is extremely focused.
Take a look at the PPT and quickly write it on paper.
The tense look of racing against time.
Seeing the expressions of these advertising industry representatives, Lu Hao felt that this plan was a success.
…
…
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