After spending nearly an hour and a full thirty-five pages of PPT, Lu Hao finally explained the entire process clearly.
"If you have any questions, please feel free to ask."
"Our DreamWorks principle has always been win-win cooperation, striving to ensure that every penny spent by our customers is worth it..."
"Of course, this plan..."
Lu Hao was speaking.
In the audience.
However, Xu Meiting couldn't help but applaud softly, with a glint of light in her eyes, showing a sense of extreme appreciation.
Although she is not in marketing, she is a strong woman who has been active in the business world for many years and has a very sharp vision.
You know, real estate companies have always been the biggest spenders in the advertising industry.
Over the years, she has seen countless advertising plans, but at this moment, Lu Hao's plan still makes her feel astonished and shocked.
It was even more shocking than the party just now.
In Xu Meiting's view, this advertising plan is itself a beautiful work of art. Its wild imagination, highly ritualistic gimmicks, and the comprehensive integration of the interests of all parties mean it achieves multiple goals at one stroke.
Seeing Xu Meiting applauding, other advertisers also followed suit.
…
"I'm convinced, truly convinced. Mr. Lu, if you were to work in the advertising industry, we'd be out of a job. A proposal like this would definitely be one of the top ten this year."
…
"Mr. Lu is already a well-known figure in the advertising industry. Remember that film review competition proposal? It amazed many of our peers. Could advertising be done this way?"
…
"Mr. Lu is absolutely professional when it comes to throwing money. The key is that he throws the money with great skill and precision."
…
A large wave of flattery came, and representatives from various businesses did not hesitate to praise it.
Putting aside the commercial cooperation relationship, the proposal proposed by Lu Hao really makes people feel like they have learned a lesson. Even if they don’t win the bid for the advertisement in the end, this trip is worth it.
Who wouldn’t want to have such a partner?
Seeing the current atmosphere in the conference room, Lu Hao couldn't help but shake his head and smile.
Being able to make people pay money is a skill.
If you can make people willingly pay money, it means you have mastered the skills.
Being able to make people willingly pay money and think you are awesome is the highest level of “scam”.
This state has an exclusive and high-sounding name, called - reality distortion field.
People like Steve Jobs and Jack Ma showed this extraordinary talent when they were very young.
"Don't rush to praise it. A plan is just a plan. Whether it will succeed depends on its implementation."
Lu Hao poured a bucket of cold water on himself.
However, what he didn't expect was that this statement was considered more reliable by everyone.
This has always been the case in the advertising industry.
The first golden rule of the advertising industry is that half of the advertising money is always wasted, but no one knows which half.
The plan is made, the money is spent, and it reaches all target groups, but no one can count the individuals who will ultimately pay for it.
That's the truth.
But generally speaking, with rich experience, it is still possible to judge whether an advertisement is reliable or not.
An excellent advertising plan but a poor conversion rate is a very rare event.
"Mr. Lu, don't be so modest. Everyone understands."
"Can we start bidding now?"
"I can't wait."
…
…
Under normal circumstances, there are two ways to bid for advertising sponsorship of the Spring Festival Gala: open bidding and hidden bidding.
An open bid is an advertising item, and everyone bids openly, just like an auction, and the highest bidder wins.
A blind bid is similar to a project bidding. Bidders each make an advertising budget, which is then made public after the bidding is sealed. The highest bidder wins.
Both models have their advantages and disadvantages.
However, regarding the advertising plans that had already been made, Lu Hao finally decided to implement both plans at the same time.
The first round of bidding will be conducted in the form of blind bidding.
Each business has five selection spots, and will choose the five program naming rights that interest them most and bid separately.
The second round is a second round of open bidding competition for each program.
These plans were extremely complicated and trivial. Lu Hao gave a general introduction and then handed them over to the head of the investment promotion team to handle.
Anyway, today is just a secret bid.
Once the hidden bids are counted, the open bids will be announced.
After all, after the party and the current cooperation plan, these advertisers also need to provide feedback to the company and adjust the advertising amount.
…
The conference room was bustling with activity. Lu Hao went out to get some fresh air, lit a cigarette in the smoking area in the corridor, and looked at the lights of thousands of homes outside through the glass window.
Before I knew it, it was almost eleven o'clock in the evening.
From the rehearsal of the evening party until now, I have been so busy that I have forgotten the time and even didn’t have dinner.
"Brother, give me a cigarette."
I heard footsteps behind me. I turned around and saw that it was Xu Cong who had followed me out at some point and said with a grin.
Lu Hao casually threw one to him and lit it.
"Brother, I find myself admiring you more and more. How did you become so awesome? Didn't you see the way my sister looked at you just now? She was almost giving you stars."
Xu Cong said seemingly unintentionally.
Lu Hao smiled faintly and replied with only two words - "Bullshit."
Are you kidding me?
I had just noticed the look in Xu Meiting's eyes. It was admiration, but it was definitely not to the point of worship.
This chapter is not finished yet, please click on the next page to continue reading the exciting content!
Continue read on readnovelmtl.com
