Nearly half a month after Xu Meiting's departure, "Swordsman" was completed.
Time stopped at July 9th, an ordinary day. At the wrap-up party, Lu Hao drank too much as usual and didn't even have time to return to the hotel. He fell asleep in the car.
The feeling after making this movie...
It's like having just ended a passionate love affair, or a war in which we fought with all our might.
but.
The war is far from over.
The release date has been scheduled long ago. It will be officially released on August 18th, the golden period of the summer season. It is an auspicious number and a good start.
During the entire filming process, Lu Hao had been working on the film's special effects and post-production in small pieces, and it didn't take much time until the main film was finished.
So the key now lies in publicity and promotion.
Originally, the publicity and promotion department had prepared three conventional plans, which were quite standard. However, after Lu Hao looked at them, he rejected them all.
Being average isn't enough.
Can only be used as a supplementary solution.
What I want is... to blow the whole place up.
In the past, when copying other people's movies, no matter the creativity or the subject matter, he just copied them. Although Lu Hao has a tendency towards perfectionism, he has always restrained himself.
But for this 100% original work, I really put in a lot of effort.
After racking my brains for several days, a new plan came out.
Again, the same words——
Anything in the world can be achieved through wild imagination and money.
…
Xu Real Estate Group has many sub-brands.
For example, the foreign high-end five-star hotel brand "Aiwa".
The domestic luxury real estate brand "Shanshui Manor".
And the commercial real estate brand "Vanke" spread across major cities across the country.
MixC is basically located in landmark buildings in the city center, especially in several first-tier cities, and can be said to be the pinnacle of commercial real estate.
In addition to the carefully planned commercial areas, there are also temporary art exhibition areas, and many influential exhibition halls have been planned.
For example, the "Dream Light Show" once set a record of cumulative ticket sales exceeding 30 million.
For example, in the "Dalí Art Show", the designs of the Italian master artist are copied, modeled, mass-produced, exhibited and sold.
They are all sensational marketing campaigns.
It is no exaggeration to say that in many cities, MixC is a must-visit place for all kinds of trendsetters and internet celebrities.
For the promotion of DreamWorks this time, Lu Hao used the resources of MixC and started an unprecedented promotion campaign.
The movie "Swordsman" has many highlights.
Leaving aside the characters and plot of the film itself, there are mainly two scenes that can be put offline.
Ark Laboratory.
Dimension No. 001.
Both of these places were built at great expense before and during the filming of the movie.
Whether it is the artistic style, the spatial imagination, or the richness of the scene elements, they are all extremely realistic.
In other words, the original scenes during the filming of these movies can be perfectly reproduced in any city for audiences and tourists to experience firsthand.
Moreover, in terms of industrial design, these scenes are all modularized.
The two complete exhibition halls were split into nearly 100,000 standard modular parts, and it only takes 48 hours to complete the construction.
And this is the most important part of the new promotion and marketing plan of "The Swordsman".
…
"The offline experience event for the original filming location exhibition hall of "The Swordsman" has officially begun. Currently, the cities open include the Imperial Capital, Shanghai, Shenzhen, Guangzhou, and Shancheng... The specific addresses are below. Exhibition hall tickets can be exchanged for a movie ticket after the screening."
After the exhibition halls were set up in several cities across the country, Lu Hao directly posted a Weibo.
This exhibition hall actually already has the prototype of the "Mount Olympus Mythology Universe Amusement Park" that I had seen in Shanghai before. Of course, the scale is still far from that, after all, it is just getting started.
But being small also has its advantages, which is that it is very flexible.
Their mythological universes were created long after the movies were released, and the characters had become so deeply rooted in people's minds that they began to spend huge sums of money to build amusement parks.
Once it is built there, it will not move.
After ordinary audiences and tourists have been there once or twice, the novelty wears off and there is nothing more interesting to see there.
DreamWorks' mythological universe conducts joint promotion and marketing during the filming and release of each movie, and each movie is a small amusement park.
It still has great advantages in enhancing audience interaction, creating hype, and promoting movies.
Moreover, in subsequent shooting, continuous iteration, updating and optimization can be achieved.
Along with the Weibo post, there is also a link to purchase tickets.
The exhibition hall has been fully built and the ticket price is tentatively set at 98 yuan.
…
"Holy crap? Filming an original exhibition hall? What the hell? This is the first time I've heard of this concept. Does filming a movie have to be this elaborate?"
"Oh, silly, this is a movie set. Wow, Director Lu is really thoughtful. This is the first time I've heard of this concept. It's really innovative. My colleagues should all learn from it!"
"Just two words: awesome, no explanation needed!"
"As someone who works in the advertising industry, Director Lu, please accept my admiration for this move. I'm certain this type of promotion will spark a sensation, especially for historical costume and fantasy films. It will have a truly explosive effect on enhancing the audience's sense of immersion!"
"I just took a look at the comments, and there are no more tickets! Where are the tickets? Where did all the tickets go? Damn scalpers, get out here!"
"I just grabbed three tickets to Shancheng, but I'm currently in Pengcheng. Are there any ladies who want to go to Shancheng to see the exhibition together? I'll buy any good-looking tickets!"
"Can I be a man? I can dress like a woman!"
"Get lost!"
…
I have to say that such publicity and promotion activities can really hit the G-spots of moviegoers and fans.
The biggest fear in all creative industries is monotony, where every time they do something, they use the same old routine with no novelty at all.
The best part is that there are different ways to play every time, providing people with a refreshing feeling and the ultimate peak experience.
Due to the naturally limited offline reception capacity, a maximum of 30,000 tickets can be released per day in the early stages, and they must be divided into time periods.
Now, the first batch of 3,000 tickets were just released, and they were snapped up within a few minutes.
Not a city.
But every city!
After all, when purchasing tickets, although ID card information and phone number need to be verified, there are no restrictions on the city.
For a time, all kinds of vote-seeking messages were rampant on Weibo, which looked like a scene of hunger marketing.
Lu Hao was helpless in this situation, and inexplicably felt secretly happy.
It feels like selling movies as a luxury product.
…
…
Continue read on readnovelmtl.com
