"Mr. Lu, there is something I need you to decide."
Just when Lu Hao was fully concentrating on his documentary project, he suddenly received a call.
It was Zhang Beihai, the head of the company's music studio, who called.
Lu Hao still had some impression of this person. He used to be a media person and had been developing along the line of reporter, editor, chief writer, and editor-in-chief.
My previous employer was CCTV, and I joined DreamWorks about a year and a half ago.
He is not engaged in the film business, but has always been working in copyright and public relations. He also has a deep understanding of novels, music, live broadcasts, and games.
In fact, at the level of "executive", in addition to the necessary channels and accumulation of personal connections, no matter which field you are engaged in, it depends more on the person, character, work ability, learning ability, and the method and attitude of doing things.
Before filming "The Swordsman", Dong Dong was taken away by the public security organs for the crime of non-job embezzlement, and the position of director of the music studio was left vacant.
After an internal competition, Zhang Beihai became the new helmsman of the music studio.
It has been nearly half a year now, and the development is still quite good.
For two consecutive quarters, operating income has increased by more than 50%.
In fact, DreamWorks Music Studio currently has only three main businesses.
The first is singer management, which is a conventional quasi-star training model involving releasing records, albums, and concerts.
The second is the music software. The company's music software "Dream Music" is currently ranked among the top five music software in the domestic market, with a market share of 16%.
The third is the live broadcast software, "Dream Live", which ranks third in market share.
Unlike those traditional singers who became famous by releasing records and holding concerts, DreamWorks Music Studio is more focused on online channels.
First, through live broadcasting software, we can discover potential anchors with beautiful appearance and sweet voice, and focus on signing and training them.
Secondly, tailor-make singles, test them in live broadcast rooms, and put them on music listening software to make the charts.
Third, it is the operation of star singers.
This three-step strategy is a mature model that has naturally formed during the company's development. Compared with the traditional way of debuting as a singer, it has a lower threshold and a higher success rate.
The key is that before the singer becomes famous, he can earn a certain amount of income through live streaming, and his popularity accumulates slowly, so after he becomes famous, he can go on a stable path.
This is the biggest advantage.
Of course, there are also disadvantages.
The disadvantage is that the training cycle is very long and the quality is relatively low.
After all, singers who became popular through online live broadcasts are still considered "Internet celebrities" in many people's minds, far from the level of "stars".
The company’s most popular singer at the moment can only be considered a “third-tier artist” in the entire entertainment industry.
The ceiling is obvious.
However, although its level is low, its ability to attract money is really not bad.
Speaking of statistics, according to the annual statistics of the Film Association last year, the number of mature consumers in the national film market is about 200 million.
The mature consumers here refer to those who have fixed movie consumption habits and go to the cinema to watch at least one movie every year.
The consumer groups of music and live streaming websites are four to five times this number.
Although most of them are freeloaders, the number of people is large, and the specific art form of "music" does not require the audience to pay.
After the free popularity increases, naturally a considerable number of core fans will pay, and there are also advertising sponsors willing to pay.
Therefore, music studios can now generate stable and sustainable profits.
…
And now, Zhang Beihai called because of another matter.
The music studio has a team that has incubated a short video project internally.
The original intention was to attract more traffic by editing movie videos, music MVs, and highlights from live broadcasts to accumulate fans for the anchor.
However, this short video software called "Dream Video" has become popular in a small range since its release and after joint promotion by major anchors.
Even without any promotion, the number of downloads has exceeded 20 million, and the retention and daily active users are very high.
Zhang Beihai saw the opportunity here.
There are several companies currently working in the short video field in China, but they have not been able to take off due to various issues.
After all, video software is a thankless industry with high bandwidth and copyright fees, and almost all video software companies are losing money.
If it weren't for the strategic considerations of traffic, we wouldn't be able to do it at all.
This is the case for long videos, not to mention short videos.
In order to promote it, a large amount of money is needed, and after it is done, the profit model is also unclear.
The few companies on the market are basically trial products of Internet giants, and they have not put much effort into promotion.
But for DreamWorks, it has a unique advantage in doing this.
Although DreamWorks is not an Internet company, it owns many high-quality film and music copyrights, as well as a lot of materials for live broadcasts and internet celebrities.
Basically, it covers all three aspects: content source, core users, and fan stickiness.
As for the profit model...
To be honest, Zhang Beihai himself hadn't made up his mind, so he called to ask Lu Hao for his opinion.
After hearing his report, Lu Hao was a little confused for a moment.
It took me a while to figure out the ideas behind this.
Short video!
I have always been focused on movies, but I have never considered it from this perspective.
The film market in this world is much more prosperous than that of the Earth in the parallel space, both in terms of paying users and copyright awareness.
The result of the booming film market is that everyone is rushing into it.
As for short videos, there are really not many that are popular.
After all, businessmen are profit-driven. They will only run into it if they can see the direction of making money. If they can't see the money, who would do it?
Moreover, developing short video software is definitely an extremely expensive process in the early stages. If you want to promote it, the amount of funds required is at least in the billions.
But Lu Hao knew that before he traveled through time, Tik Tok (TikTok) and Kuaishou (Kuaishou) were extremely popular. Not only did they outperform film companies, but even traditional Internet giants, who spent huge amounts of money to compete, were unable to defeat them.
And now…
A small team under DreamWorks' music studio has incubated a short video software that has achieved organic growth?
Although Lu Hao found this matter a little unbelievable, it had to be said that it really aroused his interest.
…
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