Ma Fangzhou was overjoyed at Lu Hao's proposal.
Initial promotion definitely requires money, a lot of money, the more the better.
He originally estimated that 100 million yuan would be the total cost to support the company's development to the next round of financing.
Unexpectedly, Lu Hao directly gave 300 million yuan, with advertising funds accounting for only 100 million yuan!
As for the founding team's equity, although it was only 10%, it was original stock, and he was already quite satisfied with it.
Shares are only meaningful if the company is established.
If the company doesn't succeed, it's worthless.
Take the current Internet giants for example, none of them relies on diluting shares to obtain funds for rapid development.
Once the company grows and becomes listed, even if the founder holds less than 10% of the shares, it will still be an extremely large amount.
…
Next, Lu Hao and Ma Fangzhou had a closed-door chat for about an hour.
The preliminary plans were set up, and some hardware problems that Ma Fangzhou was temporarily unable to solve were solved.
For example, office space, finance, legal affairs, company registration, etc.
If he were to do these things on his own, it would be too slow and might not be reliable, so he just asked DreamWorks for a transfusion.
As for the equity structure of the new company, Lu Hao did not use the name of "DreamWorks", but planned to register a new company under his own personal name.
The reasons and tricks are mainly to diversify risks.
The two companies are equal in legal status, so even if one of them has problems in the future, it will not affect the other.
This is a common tactic used by capitalists.
Another consideration is the system.
The existence of DreamWorks is closely related to the system, and it must get a share of the box office revenue of every movie.
Although this money is well deserved, as the box office continues to rise, Lu Hao can't help but have other thoughts.
I want to kick out the system and create a new account to play.
However, the system did not respond to his behavior.
…
With Lu Hao's strong support, the new company was established three days later.
Full company name: 1024 Technology Co., Ltd.
This name was proposed by Lu Hao, mainly because there are too many companies registered now and all the good names have been taken.
Things like "Daydream Technology", "Dream Technology", "Big Dream Technology" and so on...
All the words that can form common expressions have long been used by others.
Just like many Internet technology companies, they can’t even come up with a name, but are all moving towards the fruit and vegetable sector.
Such as Xiaomi Technology, Xiaoju Technology, Xiao La Jiao Technology, Smartisan Technology... and so on.
There are endless complaints.
However, it doesn’t matter if the name is weird, as long as the product is popular.
In this world, the name "1024" is, of course, a joke that only Lu Hao can understand.
Lu Hao thought it was a great name for a technology and video company.
As a programmer, Ma Fangzhou also thinks it’s wonderful.
This is hardcore.
Also a programmer.
But he probably will never know the deeper meaning behind it in this lifetime.
Ma Fangzhou will be the CEO of the new company, and Lu Hao will not even be listed in name only.
It doesn’t matter whether you want these false titles or not, just hold on to your equity.
I currently hold 90% of the shares, but in the next financing process, I will definitely have to distribute at least half of them.
DreamWorks alone is definitely not capable of unifying the entire online video copyright library. Without giving up shares, there is no way out.
Lu Hao was mentally prepared that his shares might be diluted to below 20% in the future.
Of course, in order to ensure control of the company, Lu Hao established an AB share structure in advance at the beginning of registration, separating equity and voting rights.
This is also a very mature approach.
Equity guarantees that every shareholder on the board of directors can share in the results and dividends of the company's profits.
Voting rights ensure that the company's founders can firmly control the direction of the company's progress and are not influenced by other shareholders.
…
After the underlying framework was completed and the funds arrived, the development of 1024 Technology Co., Ltd. quickly got on track.
Lu Hao did not make a big fuss about this matter within DreamWorks, and many senior executives did not even know about it. Perhaps the person who knew the most about it was Wang Hui.
Because a lot of people were mobilized from her department.
Wang Hui was a little curious about Lu Hao's new company, but she also strictly adhered to professional ethics. If Lu Hao didn't say anything, she wouldn't ask.
He's very tight-lipped.
From the beginning of January to the Spring Festival, Meng Video began to spend money like crazy.
Subway advertisements, bus advertisements, office building advertisements, variety show sponsorships, social media advertisements... they are almost overwhelming, concentrating all firepower and starting intensive, explosive publicity.
One hundred million yuan for advertising is really not a small amount.
Few film and television companies dare to do this.
Only Internet companies can play like this.
Of course, DreamWorks is an exception.
The early growth curve of Dream Video Software has stabilized and the product form has matured. There is no problem at all in placing advertisements now, and the retention rate can be guaranteed to the greatest extent.
Under such a crazy advertising campaign, the number of product downloads is also rising steadily.
It took two weeks to go from 30 million users to 50 million users.
It took ten days to increase from 50 million to 80 million.
From 80 million to 100 million in one week.
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