On December 24, which was Christmas Eve, the first snow fell in the capital.
Not only the imperial capital, but almost the entire north is snowing.
It started snowing in the morning and continued until dusk. The snow was more than ten centimeters thick and traffic was so congested that many people on Weibo were joking about it.
——The Snow Tribe has invaded!
This classic joke among the Swordsmen naturally attracted a wave of followers, and the "Snow Clan Exhibition" in front of Vientiane City once again became a popular check-in attraction.
Taking advantage of this wave of popularity, Meng Video launched a wave of marketing activities on the same day.
The movie "Swordsman" can be watched online for free for a limited time on the Dream Video software.
Although "The Swordsman" has been taken off the screen for a long time, the online version has always been charged. If you put it on other video websites, you can't watch it even if you have a VIP membership. You have to spend another six yuan to watch it on demand.
But now...
However, you can watch it for free on the Dream Video software.
The promotional effect of this wave of activities is still unknown, and we don’t expect it to increase downloads. The key is... testing.
Test user reactions.
Test the reactions of other film companies.
Test the response of the video website platform.
…
Lu Hao has spared no effort in promoting Dream Video.
All of DreamWorks' star artists have already settled in, opened accounts, and maintained a certain amount of content output.
All other singers and anchors under the company have already moved in.
What’s strange is that on the Dream Video platform, the number of fans of many celebrities is not as high as that of big anchors, and they are even inferior to some early-rising amateurs.
This is definitely a subversion of the fan number pyramid that ordinary people understand.
But in the field of short videos, it is a very normal thing.
Because of the extremely special form of [short videos], the voice of celebrities and big Vs has been greatly dispersed.
Not to mention celebrities, even big anchors with a huge number of fans cannot guarantee that each of their videos will have a large number of views.
One video may become popular and have millions of views, while another unpopular video may only have tens of thousands of views.
This is the core competitiveness of the video software developed by Ma Fangzhou - the traffic distribution mechanism.
The system backend continuously and precisely delivers content based on user preferences. The voice of celebrities and big Vs is constantly weakened, but the voice of the platform itself is greatly enhanced.
In other words, if I support you, you will become famous. If I don’t, you will be forgotten sooner or later.
…
Lu Hao also looked for connections in the circle, hoping to attract other influential celebrities to join. He did attract quite a few people, but most of them are still on the sidelines.
The reason is simple.
It’s still competition between platforms.
The competition here is divided into two levels.
First of all, there is the competition between DreamWorks as a film and television company and other film and television companies.
Secondly, there is the competition between the Dream Video Platform, as a new new media platform, and other platforms.
Nowadays, the main battlefield for most celebrities is still Weibo, which has also received a lot of traffic and promotion. Changing platforms rashly may involve certain risks.
Some celebrities who are deeply connected with Weibo will even sign exclusive agreements.
Cao Zhengyang, CEO of Weibo, has been keenly aware of this situation and called Lu Hao to test the waters.
Because of the previous scandal, Lu Hao spent a lot of money to acquire a lot of Weibo shares in the secondary market, although his current shareholding is only 0.8%.
But if you count them up, he can be ranked among the top 20 among all shareholders.
I know Boss Cao somewhat. We've had a few meals together before, but we don't have any personal relationship.
When you reach the level of [worth hundreds of billions], talking about personal relationships is a luxury. You don’t have friends and you don’t need friends.
If you can bring benefits, you are my friend.
If you can't bring any benefits, they won't even look at you.
On the phone, Cao Zhengyang first congratulated DreamWorks on the success of its short video software, and expressed high appreciation for the team's execution ability.
quick.
The rise of Dream Video was really too fast.
Although one of the core secrets of the Internet is speed, it is still surprising to see it so fast.
In just one month, the number of users increased from 30 million to 100 million. This speed has happened before, but any software that can achieve this growth rate is now a national-level application.
For example, communication software, shopping software, and search software.
In response to his praise, Lu Hao expressed great humility, saying that he was not aware of the incident and that it was all done by his subordinates.
Hypocrisy and politeness are the social currencies of the business world.
Lu Hao naturally knew exactly why Cao Zhengyang came, and he simply felt a vague threat.
After all, there are three basic channels for information dissemination: text, pictures, and videos... Weibo is mainly based on text and pictures. Although it also has the function of posting short videos, few people use it.
There is no doubt that the production cost of a short video is not much higher than text and pictures, but the amount of information it can carry and its user-friendliness are much higher.
As an Internet tycoon, Cao Zhengyang is very sensitive to these things.
There is no need to even do detailed data analysis, and one can make the judgment based on instinct. This is a challenge for Weibo.
After a lot of pleasantries, Cao Zhengyang finally got to the point.
"Mr. Lu, I think Weibo and Dream Video can form a good complementary relationship. I also look forward to our deeper cooperation. What do you think?"
This is still a very tactful statement.
In essence, Weibo and Dream Video are both engaged in traffic business. Although there is competition in the traffic business, there is also cooperation, and they can even divert traffic to each other.
A user can have both Weibo and Dream Video on his mobile phone.
"certainly."
Lu Hao also said with a smile, and after thinking about it, he also sent him a signal.
"Dream Video is not a DreamWorks project. To be more precise, it's a project I personally invested in. I invested 300 million yuan in the angel round, but I guess a lot of it has been spent now."
"The next round of financing will be after the Spring Festival. If Mr. Cao is interested, we can do more research and we can talk about it after the New Year."
"This is a big meal. It tastes better when we eat it together."
Hearing Lu Hao's attitude, Cao Zhengyang felt reassured. After chatting briefly for a few more minutes, he hung up the phone with satisfaction.
This is how capital works.
I don't necessarily have to kill you.
I can also buy a part of you and become your shareholder, a strategic investment.
This is how Internet giants play the game, waving their checkbooks and buying up promising small and medium-sized companies, turning them into part of their huge empire.
Lu Hao had foreseen Weibo's investment.
He does not rule out any company that may be able to help Dream Video from investing in it.
…
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