"Yes, Mr. Lu. The team brainstormed for a week and finally decided to use short videos to send New Year greetings and capitalize on the popularity of the Spring Festival."
"So far, the campaign has been very successful. In the three days since it launched, over 80 million parody videos have been uploaded. Our software downloads are increasing rapidly every day, reaching a peak of 15 million downloads yesterday!"
Ma Fangzhou's tone was filled with uncontrollable excitement as he answered with all his strength.
For this activity, he hasn't been home for several days and has been eating, sleeping and sleeping in the office.
Of course, none of the company’s core employees took a holiday!
Entrepreneurship is war!
There is no Spring Festival during the war!
Maybe it's a bit inhumane, but it's true. Now is the critical period for the promotion of Dream Video, and it's the most critical period. He dare not be careless.
Hearing this, Lu Hao fell silent involuntarily.
To be fair, the entry point of this marketing campaign is still very good.
Looking back now, there are only two words that come to Lu Hao's mind: amazing!
Any cultural product, including novels, TV series, movies, or even software, chat software, and shopping software, can be said to be a very awesome product if it can trigger the user's emotional experience while meeting basic service requirements.
Lu Hao thought he was a person with strong emotional control, but when he saw this video just now, his emotions still fluctuated violently involuntarily.
From this, you can imagine why other people can play so crazy.
"Mr. Lu?"
Hearing that Lu Hao stopped talking, Ma Fangzhou asked a little anxiously.
In fact, this marketing campaign is indeed very successful in business, but according to the company's internal evaluation, it is still a bit risky.
After all, the text at the beginning of the video is so ambiguous that it seems like ghs.
It would be best if nothing happened.
But if something goes wrong... for example, it is blocked, or causes dissatisfaction among certain departments above, there will still be some adverse consequences.
However, after comprehensive consideration, Ma Fangzhou decided to do it.
That's marketing.
The edge ball is a magic weapon.
Currently, the website with the largest traffic in the world is the color website.
Although it is not in China, people often climb over the wall to take a peek.
The reason why the current national-level social chat software became popular in the first place was due to its stranger social function called "Shake".
Compared to these, this short New Year greeting video is actually not that explicit.
However, although he thought so, compared to the higher authorities, he was more afraid of Lu Hao's preferences.
What if Lu Hao really hates this kind of thing? Then... it would be a disaster.
After all, Lu Hao's movies are all of such high quality that they never rely on ambiguity and women to win.
“Well done.”
After a long silence, Lu Hao began to praise.
Lu Hao was also vaguely aware of the risks involved, but he didn't think about it as deeply as he did.
But now that the results have been achieved, we should still praise them.
What's more, the CEO of Dream Video is Ma Fangzhou, so he naturally has the final say on the company's specific operations.
It's not a good thing to interfere too much.
Thinking about this, Lu Hao continued, "Are you still working now? Not celebrating the New Year? Not having a holiday?"
"No, Mr. Lu."
"The thing is, we originally wanted to bid for an ad in this year's Spring Festival Gala, but after contacting them, we found out the advertising fee was too high. The highest bidder had already paid 1 billion yuan, so we decided to use marketing instead."
"But don't worry. There are seventy-three employees working overtime in the company right now, including me. We all have stock options. I've done some ideological work, and everyone agrees. I've given them five times the overtime pay, which is considered some compensation."
Ma Fangzhou carefully considered his tone and spoke very clearly.
Hearing this, Lu Hao fell silent again.
Are Internet companies so crazy?
Lu Hao originally thought that the work intensity in the film and television industry was already high enough, but he didn't expect that the Internet company would be even more explosive!
This is completely giving everything away and sacrificing humanity for efficiency.
After thinking for a while, Lu Hao said, "Please add me to the current overtime work discussion group."
Hang up the phone.
A moment later.
After receiving Ma Fangzhou’s invitation to join the group, Lu Hao clicked on it, counted the number of people, and then directly turned on the red envelope function.
This is the enterprise version. There is no upper limit on the number and amount of red envelopes. Lu Hao directly sent a large red envelope of 7.3 million and attached a sentence.
——Thank you all for your hard work, Happy New Year, this is just a small token of my appreciation.
…
In the new office building of Meng Video.
Their newly rented office is currently located in a government-invested entrepreneurial space building. It has all the necessary hardware facilities and entrepreneurs can move in with just their luggage.
The current office area really looks extremely messy.
Various takeout boxes and beverage cans were scattered around the workstations, and there were rows of camp beds on the ground.
Although everyone looked high-spirited, many of them had dark circles under their eyes and looked unkempt.
There were also several girls whose hair looked shiny, probably because they hadn't washed it for several days.
Women are used like men and men are used like animals.
Various slogans are posted on the walls of the office.
——"No chicken soup for the soul, no sentimentality, just enough money and move forward!"
My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!
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