Two weeks after the conversation with Wang Jianxin, on Monday, August 3, the new president of the Film Guild was decided.
Lu Hao.
This is the result unanimously elected by members of all alliances of the Film Guild.
During the election, Lu Hao received more than one-third of the valid votes.
It is also the result of review and approval by the superior competent authorities.
Election is a process and approval is a stamp. Since it is not an administrative position, there is no so-called public announcement period. You can take office directly for a period of five years.
This result did not cause much stir in the industry. It was something that many people expected and had been arranged long ago.
Whether in terms of financial strength, personal reputation, or talent, Lu Hao is the one who deserves it.
However, it triggered a huge wave on major online media.
On Weibo.
Lu Hao's Weibo account has exploded with messages. He didn't post any Weibo to announce the good news to his fans, but his fans spontaneously organized themselves and sent various congratulations.
In addition to DreamWorks' star lineup, stars from other companies also sent their affectionate glances and congratulated him from time to time.
Many major self-media accounts have also published various articles to analyze in detail the possible impact of Lu Hao becoming the new president of the Film Guild.
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All kinds of inspirational articles, either selling the message of struggle or anxiety, are always flying around, making Lu Hao laugh and cry.
After thinking about it, I planned with the relevant departments of the company and launched a publicity campaign in the name of DreamWorks.
——Lu Hao invites you to see a movie.
The event lasts for three days. During these three days, tickets for watching movies in all DreamWorks theaters are free, which is equivalent to a limited free event in the theater field.
At the same time, Meng Video also launched a three-day limited-time free online movie viewing event as a supplement.
Being successful both online and offline is a small benefit for fans.
It actually doesn’t cost much.
The daily operating costs plus box office revenue of DreamWorks Cinemas total less than 100 million yuan. Moreover, it is the off-season now, so taking out this little money for promotional activities can be regarded as advertising.
Of course, all the offline movies launched in this event are DreamWorks’ own copyrighted movies, in order to avoid causing box office losses to other movie copyright holders.
As for online, that is the operation of DreamWorks itself. As the operator of the copyright library, it has this authority.
The event became popular immediately after it was released.
Who doesn’t like free stuff?
Such activities not only moved the fans, but also some of them shouted loud slogans.
——We all owe Lu Hao a movie ticket!
While watching movies for free, everyone is encouraged to buy some of the cinema’s related profitable items, such as cola and popcorn packages, or related peripherals, or prepaid membership cards.
After the first day of the event, according to the feedback from the theaters, the single-day revenue exceeded 150 million!
Instead, I made money!
this……
Such a result left Lu Hao speechless.
Fan dads are so rich!
A theater marketing campaign was forcibly turned into an interactive carnival between stars and fans, which is somewhat similar to the behavior of fans paying money to their idols to get them on the charts.
This surprised many people in the industry.
The godhood has been achieved, and it is so terrifying.
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The other side.
After taking office as the new president of the Film Association, after nearly a week of investigation and research, Lu Hao has gained a deeper understanding of the entire industry.
The Film Association has a total of thousands of member units, mainly major entertainment companies.
Among them, there are ten first-tier companies, ninety-eight second-tier companies, and the rest are third-tier and below.
Other cooperating units also include TV stations in various provinces and cities, the Shanghai Film Festival, the DreamWorks Film Festival, the Hong Kong Film Festival and other large and small film festivals.
In addition, it also involves the introduction and review of film imports and exports.
Anyway…
Basically, the shadow of the film guild is present in everything related to movies.
However, the power of the film association, except for the hard power of censorship, basically plays an advocacy and promotion role in other areas.
There is no nominal or actual affiliation between the association and any of its major member units.
To put it simply - you can make suggestions, but others may not accept your suggestions.
To put it bluntly, it is still driven by interests rather than administration.
Wherever there is money to be made, as soon as we take the lead, there will definitely be people who will do it, and the response will be overwhelming.
If there is no way to make money and you may even lose money, everyone will be very dissatisfied.
A typical example is Wei Changhong.
Lao Wei works diligently in the Film Guild, like an old ox, trying to survive in the cracks. To be fair, he is quite qualified.
But because of the two-year film and television winter, it lost its good reputation and became a thankless task.
We can’t actually blame him entirely for the film and television industry’s cold winter, but someone has to take the blame, and that’s the leadership responsibility.
The reason why Lu Hao was able to come to power was, on the one hand, due to the strong support of various operations and financial factions, as well as the support of higher authorities.
Another important reason is that DreamWorks’ performance in the past two years has been so impressive that it can even be said to have taken off against the trend and stood out.
…
"Thank you all for your recommendation, and thank you to the higher-level leadership for hosting..."
"Compared to everyone here, I'm actually a junior. Sitting in this position is a matter of trepidation and caution, but I have a responsibility, so I must shoulder it..."
"The market environment is very bad right now, it can even be said to be precarious..."
At the first enlarged meeting of all member units of the Film Guild, Lu Hao, as the president and speaker, read his own declaration of office.
In the huge conference room, Lu Hao, dressed in a suit and a red tie, stood on the podium, looking at the sea of heads below, and a strong sense of ambition inexplicably emerged in his heart.
How long did it take you to take this step?
If we only count the struggles in this world, it has been less than five years.
But if you count the accumulation from the previous life, it would be nearly fifteen years.
From a small supporting role to where I am now, looking back on the past, I am filled with endless sighs.
Amidst thunderous applause and under the watchful eyes of the crowd, Lu Hao began to read the core part of his inaugural statement.
To put it in a more lofty way, it can be said to be a policy.
To put it simply, it is about how to improve the film market, what the guild should do, and what everyone should do.
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