After taking a day off to finish the company's annual meeting and have a few drinks, Lu Hao once again devoted all his energy to the Qiongdao Satellite TV Spring Festival Gala.
Now the various programs of the evening party have basically been finalized.
The stage is set.
The program list has been finalized.
The actors have been selected and rehearsals are in full swing.
But there is another very important thing at hand, and that is... advertising and investment!
From the time Lu Hao agreed to become the chief director of Qiongdao TV until now, nearly 100 million yuan has been spent on this Spring Festival Gala, with the stage fees alone being nearly 10 million yuan.
In Lu Hao's opinion, Qiongdao TV is really afraid of being poor. It is so short-sighted that it has no idea of the huge advertising value of the Spring Festival Gala. It is just like a beggar holding a golden bowl.
Of course, this is also because their previous programs were not good and could not attract attention, so naturally no advertisers would come to them.
If it weren't for our own operations, promotional videos, searching for koi, and program lists... this year would definitely be a flop.
In other words - this money can only be earned by you, no one else can earn it!
From the first day the DreamWorks staff arrived, Lu Hao set up a special advertising investment team. With an unyielding attitude, he made the first wave of advance contacts with merchants in various categories who might buy advertisements on the Spring Festival Gala.
The major industries sponsoring Spring Festival Gala advertisements are basically real estate, liquor, home appliances, food, beverages, automobiles, the Internet and other industries involving all kinds of food, clothing, housing and transportation.
However, after the first round of contact, to be honest, the results were very poor.
Many businesses ignore the Qiongdao TV Spring Festival Gala brand and treat it as a waste of time.
Lu Hao had been expecting this situation and told the members of the investment promotion team not to be discouraged and to keep trying.
After the promotional video is released, a special PPT plan will be made and the trend of popularity on the online media will be sent to the sponsors.
Find the only Koi event on the entire network and repeat the above process again.
It was during this stage that the investment promotion work achieved a major breakthrough.
Because of this event, several key local enterprises in Qiongdao have been added to the list of advertising sponsors for this year's Spring Festival Gala.
Coconut Tree Group increased its sponsorship fee from 6 million to 10 million.
Blue Sky Travel Agency, the largest local travel agency in Qiongdao, became the new advertiser with an advertising fee of five million.
The airport duty-free shopping center under Qiongdao Airlines has also joined the advertiser camp with an advertising fee of five million.
In addition, there are about ten medium-sized companies that want to take the opportunity to expand their influence and enter the advertising product placement market, but Lu Hao has put them all on hold for the time being.
The paying capacity of merchants in the province is still limited after all. Five million is already a sky-high price for many companies. The data feedback from the investment promotion team shows that there are even offers of hundreds of thousands!
Isn't this disgusting?
As for the quality of Qiongdao TV's Spring Festival Gala, Lu Hao directly compared it to the CCTV Spring Festival Gala. Judging from the current situation, its influence has definitely spread beyond the province.
Therefore, the standard amount for advertising investment will naturally be raised to a higher level.
But it is really not an easy task to get these advertisers to pay real money.
According to the information currently available to the investment promotion team, the advertising revenue of CCTV Spring Festival Gala this year has already exceeded 1 billion yuan.
As for the Spring Festival Galas of second-tier TV stations, such as Xiangnan TV, Zhejiang TV, and Dragon TV... their box office revenue also basically remained at around 200 million.
Many first-line merchants have already signed contracts, and there is not much room for competition at present.
To be fair, this situation is quite unfavorable for Qiongdao TV's advertising investment.
The team responsible for investment promotion has been talking so much these days that their lips are almost worn out, but they have only attracted a wave of companies that are still waiting and watching.
As for those who successfully signed a contract, not a single one did.
…
In the conference room.
After listening to everyone's reports, Lu Hao had a blank expression on his face.
He was not surprised by this situation. It was not a problem of ability or attitude, but a problem of strategy.
You still have to deal with it yourself and use your best tactics.
The so-called value of the boss is reflected here. He has more resources than his subordinates, can propose better solutions, and can tackle problems that others cannot.
"How many businesses have been invited to the advertising bidding event in three days?"
Thinking about something in his mind, Lu Hao asked in a deep voice.
For the leading TV stations, advertisers are all vying to come and give money, but Qiongdao Satellite TV can only take the initiative and invite companies as the second party.
"There are thirty-two companies in total, but none of them are top brands. They all expressed dissatisfaction with our offer of over ten million. However, there is one company..."
The staff member sounded hesitant, as if considering whether to say it or not.
"Um?"
"you say."
"It's a WeChat business that sells cosmetics, health products, and facial masks. It's quite large and offers a high price. We're looking for 20 million."
Wechat business?
Lu Hao was slightly stunned and almost laughed out of anger. He couldn't help but light a cigarette and exhaled a long puff of smoke.
Calling it micro-business is already a nice way of saying it, but in fact it might be more appropriate to call it pyramid scheme.
Merchants in these fields operate on the gray area of the law. Although they are not completely illegal, they are not very formal either. They rely on word of mouth to expand their sales channels crazily.
This kind of business is really extremely profitable, with a very high growth rate and extremely abundant cash flow.
After all these years of development, it has never become extinct. It is often the same team that makes a product, becomes successful, makes a fortune, and then starts to change its skin and develop the next new product.
Some already developed brands now want to rely on large-scale advertising to whitewash themselves and gain more users.
All I can say is that the Chinese market is too big, there are too many fools, and there are not enough scammers.
"Tell them to get out!"
"Do we need this little money?"
Lu Hao took a deep breath and made the decision without hesitation.
To be fair, no matter how many hundreds of millions of advertising fees it is, Lu Hao really has no shortage of them.
But that's not how business works.
Since we have undertaken the hosting of this Spring Festival Gala and put in a lot of effort, we must do it well and not lose money just to gain publicity.
Endorsing micro-businesses is too low-brow. If this gets out, DreamWorks' reputation will be affected.
Lu Hao's own values do not allow him to do such a thing.
A lot of capital is inherently sinful when it first develops, but Lu Hao can confidently say that every penny DreamWorks earns is clean.
"Okay, Mr. Lu."
The staff member sighed slightly, feeling under great pressure.
"I'll have to work hard for the next two days to receive the business representatives and get a feel for their intentions. I'll tell them I'll give them a surprise in three days."
"surprise?"
"What surprise?"
The staff asked a little confusedly.
"You'll know when the time comes."
…
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