Chapter 128 Chapter 128 Goal Achieved
Shu Niannian continued to study the prescription. As more and more customers came to her to buy Chinese patent medicine, Shu Niannian collected more and more clinical cases.
After a few days, she had accumulated dozens of improved prescriptions. At the same time, Lin Cheng had quietly acquired a portion of the real estate on Zijinhua Commercial Street. Lin Cheng placed a thick stack of real estate certificates in front of Shu Niannian, showing a relieved look of having accomplished his mission. "I negotiated with these owners one by one in batches and got these properties at the lowest price. The average price was 680/square meter, which was 20/square meter lower than expected. Now there is a 1,600-square-meter store on Zijinhua Commercial Street for you to own."
Shu Niannian put the property ownership certificate into the box that had been prepared long ago, "How many homeowners are interested in selling their homes now?"
Lin Cheng was silent for a moment, and then said, "Based on the information I have, most of them want to sell the properties in Zijinhua. When Zijinhua Commercial Street was first built, the developer, in order to create a gimmick, boasted that Zijinhua Commercial Street would become the most prosperous commercial street in Haicheng in the next two years. By then, the housing prices in Zijinhua Commercial Street would definitely double. The developer's advertisements were good, and many people believed it. They either took out their savings of many years to buy houses, or borrowed money to buy houses. They were optimistic about the development prospects of Zijinhua Commercial Street and were ready to speculate and make a fortune. But who would have known that after the house was acquired, Zijinhua Commercial Street has been like stagnant water for the past two years. Not to mention becoming the most prosperous commercial street in Haicheng, even the business in the streets and alleys is not as good as it used to be. Those who bought houses with cash can still hold on, but those who bought houses with loans have long regretted it. They are so anxious that they want to jump off the building. The house is in their hands and there is no way to generate income. The interest rates of the loans in the bank have been rising. They are trapped tightly. If you, the boss, hadn't lent a helping hand to help them out this time, some of them would really be forced to jump off the building because of the loans. "
When Lin Cheng was purchasing the property on Zijinhua Commercial Street, he got a lot of information. He was afraid that Shu Niannian might have taken the wrong approach and gone in the wrong direction, so he deliberately told Shu Niannian the information he had obtained. However, when he saw Shu Niannian calmly packing up the property certificates, he simply said, "Boss, do you still want to continue purchasing the property on Zijinhua Commercial Street? Qingyan has no money left in her account."
Shu Niannian nodded and said, "Continue to buy. I still have some money on hand. You can go out and continue to buy properties later. Don't worry about the money. It won't delay your use. I will give you the money later."
Lin Cheng hesitated to speak, but finally, he gritted his teeth and tried to persuade Shu Niannian, "But from my point of view, Zijinhua Commercial Street really has no development prospects. Are you buying so many houses just to do good deeds? It will cost several million to buy all these houses back. What should I do if they are in your hands?"
In fact, he wanted to say that Shu Niannian was fooling around and was too bold. That was millions, not hundreds of dollars. It was really a waste of money and he was not kidding! Even the richest man will have to pay the price!
Shu Niannian smiled. She sealed the box containing the property certificate and asked Lin Cheng, "But from the perspective of street planning, do you think the layout of Zijinhua Commercial Street is more reasonable, or the layout of Hongxing Commercial Street is more reasonable?"
Lin Cheng was stunned. He had never thought about this. He said hesitantly, "I don't know if it's reasonable or not, but the business of Red Star Commercial Street is booming, it's even better than that of Zijinhua Commercial Street. In the past two years, three noodle restaurants, two small department stores, and four clothing stores have opened on Zijinhua Commercial Street. All of them have closed down now. The business is really bad and there is no popularity at all."
Shu Niannian took out a pen and paper to write and draw, and said without looking up, "There are nearly 500 stores on Zijinhua Commercial Street, and only a few of them are open. It is inevitable that there will be no customer flow. But think about it, if the occupancy rate of merchants on Zijinhua Commercial Street reaches 50%, will those stores still be unable to operate? First of all, let's talk about noodle shops. People have to eat three meals a day. As long as the occupancy rate of Zijinhua Commercial Street reaches 50%, a few noodle shops can be easily revitalized, and the same goes for other small shops."
Lin Cheng scratched his head, "You are right, but the current situation is like this. The merchant occupancy rate of Zijinhua Commercial Street cannot reach 50%. People are always seeking profit and avoiding harm. If Zijinhua Commercial Street is booming, everyone will try their best to squeeze in. But now, merchants who have opened stores in Zijinhua Commercial Street are losing money one by one. Everyone wants to escape from Zijinhua Commercial Street. How can they take the initiative to open stores and do business in Zijinhua Commercial Street? Boss, is the decision to acquire Zijinhua Commercial Street too hasty? Otherwise, don't acquire any more next time. You already have 150 stores. Let's wait and see. If Zijinhua Commercial Street can develop in the future, you will make a profit from these 150 stores. If Zijinhua Commercial Street cannot develop, you can also lose less money. What do you think?"
Lin Cheng could not see the future of Zijinhua Commercial Street, so he said this out of consideration for Shu Niannian. He hoped that Shu Niannian would listen to his advice and stop immediately, but Shu Niannian was unmoved. "Continue to acquire the real estate in Zijinhua Commercial Street."
After hearing this, Lin Cheng felt so heartbroken that he felt like bleeding, as if it was his money that was spent.
Just as he was about to continue persuading Shu Niannian, he heard Shu Niannian say, "It's only a matter of time before Zijinhua Commercial Street becomes popular. It needs an opportunity."
The deserted the commercial street is, the fewer merchants will move in. Vice versa, the more popular the commercial street is, the more merchants will rush in. Once she takes over the Zijinhua Commercial Street, she will just have to heat up the market.
Seeing that Shu Niannian insisted, Lin Cheng didn't say anything more. After all, Shu Niannian was the boss.
After Lin Cheng left, Shu Niannian asked Zhang Chunyang to go back to the military compound with her. She was short of money now, and she wanted to exchange the small yellow croaker for cash.
Shu Niannian asked Zhang Chunyang to help carry the bag. Zhang Chunyang carried a large bag of heavy objects that made a lot of noise and asked Shu Niannian, "What is this?"
Shu Niannian: "Small yellow croaker."
Zhang Chunyang's hands trembled, and he almost dropped his briefcase on the ground. "Are they all small yellow croakers?"
Shu Niannian: "Yes, this is some inventory passed down from my ancestors. We need money urgently now, right? I'll exchange it for cash for emergency use."
Zhang Chunyang put the bag down, unzipped it, and took a look. He quickly closed the bag tightly. He turned to look at Shu Niannian and said blankly, "You call this a little bit of inventory?"
Shu Nian Nian thought about the priceless jade, oriental pearls, and antique porcelain, and nodded firmly, "Yes."
Shu Niannian was also very confused, with a trance-like feeling as if she had suddenly reached the peak of her life. Logically, she could now rely on those antiques to start a life of ease and success, but she didn't want to rely on her parents. She had finally had the chance to restart her life, and she wanted to finish everything she wanted to do without any regrets.
The two exchanged the small yellow croaker for cash according to the market price and deposited the cash in the bank. Only then did Shu Niannian go to the medicine shed.
There are still many people queuing in the medicine shed today. Shu Niannian collects clinical cases step by step and improves the pharmacy. A week later, Xia Ling brings good news that her period is coming normally.
Shu Niannian told her some precautions, and Xia Ling went home crying with excitement.
The affairs of the medicine shed were proceeding in an orderly manner. Lin Cheng also acquired 90% of the properties in Zijinhua Commercial Street. As for the remaining 10%, the people saw Lin Cheng frantically acquiring properties in Zijinhua Commercial Street. They thought that Lin Cheng was doing something big and wanted to raise the price and extort money from Lin Cheng. Shu Niannian asked Lin Cheng to spend the money and then stop. She wanted to wait for a few months for the remaining 10% of the owners to come to Shu Niannian to sell their houses.
Lin Cheng put the matter of purchasing the house aside and started to launch the Qingyan agent project. Qingyan facial cream was selling very well. As early as half a month ago, someone asked Lin Cheng through his connections whether Qingyan was recruiting agents. Following Shu Niannian's instructions, Lin Cheng spread the word through various channels to warm up for Qingyan's recruitment of agents.
Qingyan only recruits first-level agents, and only one agent in each county and each urban area. Qingyan’s surface prices are sold according to the national unified price, which protects the interests of suppliers from the source and eliminates the possibility of bidding against each other among suppliers.
There are 50,000 agents at the county level and 100,000 agents at the city level.
As soon as this news came out, it was met with a barrage of criticism.
"Is Qingyan crazy about money? The county-level agent wants 50,000 yuan, why doesn't she just rob him?"
"With such high agency fees, we will definitely not be able to recruit agents!"
"Qingyan is just a brand that has just been launched on the market. Its current sales performance is good, but it is just because customers are greedy for the temporary novelty. After a while, when the popularity and novelty wear off, who will still know what Qingyan is?"
"Qingyan is just trying to take advantage of this wave of popularity to make money. Anyone who represents Qingyan is a fool!"
When it comes to things that people cannot afford, there are usually two approaches. A gentleman can look at the thing correctly, not say good things, and at least will not slander it. But people with poor character are not like that. They cannot afford it, and they don't want others to buy it. So what should they do? The easiest and most convenient way is to slander it, discredit it, and devalue it to the point of being worthless. This mentality of destroying something if you can't get it is very abnormal, but it is inevitable.
The process from Qingyan's listing to recruiting agents is indeed relatively short, but good things can stand the test of the market. People cannot earn money beyond their cognition. Those who look down on Qingyan are destined to not be able to make money with Qingyan. Those who are waiting and watching Qingyan are scrambling to line up to become agents of Qingyan. The bigwigs who are optimistic about Qingyan have already come to Haicheng with money, but such bigwigs are a minority after all, and Qingyan's project of recruiting agents is progressing very slowly.
But Qingyan's business was still booming. Li Ruyu managed Qingyan's accounts neatly. Just after Qingyan held its first high-level meeting, Li Guifen and Shu Wenhui came to Haicheng.
As soon as they met, Shu Niannian noticed that Li Guifen and Shu Wenhui were unhappy. Shu Niannian led them to Chengde Avenue and asked as they walked, "Mom, what's wrong with you? Are you angry with your second uncle's family again?"
Li Guifen sneered, "They don't have the ability to make me so angry." She glanced at Shu Wenhui inconspicuously, "It's your eldest brother's girlfriend who made me angry! That Wang Yiping is really ignorant. Before she even got married, she was already thinking about how much money our family has, and wanted to use it to marry her brother. Bah! How could I not see that she was such a person?!"
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