Chapter 81 Chapter 81 Out of stock
Unlike the small-scale opening event of the Miaoshou Huichun health spa, which included smashing golden eggs, Xinhualian’s opening event was a big one.
Free eggs!
Xinhualian opens at 7 a.m. and opens for business at 7:30. At 7:30, Xinhualian staff set up more than a dozen tables in front of Xinhualian's door and started delivering eggs. Although each person was only given two eggs, there was a long queue in front of each table. Some old ladies came to queue before dawn to save seats for their whole family.
The staff of Xinhualian didn't care whether the people who came to collect eggs were from the same family or not. As long as someone asked for eggs, they would give them. Anyway, the line was so long that they were not worried that someone would come back so quickly to collect eggs a second time.
After receiving the free eggs, many people will choose to go to Xinhualian to see what the difference is between this arrogant private department store and the state-owned department store.
For a while, Xinhualian was packed with people, but most of them were there to watch the fun. They had no desire to consume when they entered the store, they just wanted to "broaden their horizons."
Some people came to the Qingyan counter, but most of them just came to take a look, and only a few people asked what Qingyan was?
Yao Hongmei and Zhang Chunxia had been trained by Shu Niannian. They introduced Qingyan to the inquirers warmly and cordially, and took out a bottle of Qingyan essential oil cream directly from the counter for people to try. Trials were common in later generations, but now no product would be given for trial or tasting.
Individual retail merchants selling melon seeds at the door may give customers a few melon seeds to try, but once the product enters a department store, it is as if it has been coated with a layer of gold and has become noble. Not to mention trying or tasting the product, even just looking at it and touching it makes you have to pay to buy it.
But at this time, Shu Niannian could take the initiative to give others a trial.
"It doesn't matter whether you buy it or not, you can try it to see how moisturizing it is." Zhang Chunxia smiled with her eight teeth showing. She applied the facial cream on the back of an older sister's hand and asked her to feel the difference between the back of her hand that had been applied with Qingyan and the back of her hand that had not been applied with Qingyan. The older sister felt it and looked at it under the light. The hands that had been applied with Qingyan essential oil cream not only felt more moisturized, but also seemed to look a bit more delicate than the back of her hand that had not been applied with Qingyan?
The elder sister thought that she must have seen it wrong, or it might be because of the lighting at the counter. How could there be a face cream that could show obvious changes on the skin after just one application?
The older sister was about to leave, but Yao Hongmei quickly said, "To celebrate the opening of New Hualian, today you can buy Qingyan cream for 5 yuan a bottle, and after today it will return to the original price of 8 yuan a bottle."
Yao Hongmei said, pointing to the sign standing next to her.
The eldest sister frowned and hesitated, then left.
Yao Hongmei felt a little frustrated, and Shu Niannian quickly encouraged her, "The people who come in now are just picking up eggs and coming in to see the freshness. They are not our target group. The real customers will come in around 9 o'clock. Today is the weekend, and office workers have worked for a week. Who doesn't want to sleep in? When they get up, Xinhualian's sales will be at their peak. You can rest now."
Yao Hongmei looked at Shu Niannian in surprise, "Is this true?"
Shu Niannian said confidently, "Of course it's true. You will definitely be very busy later."
Yao Hongmei and Zhang Chunxia didn't believe it. After all, up to now, only a few people have walked up to their counter, and most of them just took a look and left.
Shu Niannian was not worried at all. She waved her hand and said very straightforwardly, "How about this, if you are not too busy today, I will treat you to a big dinner tonight."
Yao Hongmei asked hurriedly, "What if I'm too busy?"
Shu Niannian said with a smile, "I'll treat you guys to a big meal! Haha..."
Yao Hongmei and Zhang Chunxia's eyes immediately lit up and they nodded quickly in agreement.
Shu Niannian was also quite satisfied. She used a big meal to stabilize the morale of the troops. She wanted to show Yao Hongmei and Zhang Chunxia that they were not anxious. Their relaxation would bring comfort to the customers.
Two relaxed salespeople will be more popular with customers than two anxious and nervous salespeople who only care about selling goods.
My product is here. The product quality and efficacy are also here. It’s up to you to buy it or not.
Once customers read this message from Yao Hongmei and Zhang Chunxia's attitudes, they will be more interested in Qingyan.
Shu Niannian put up an advertisement at the entrance of Xinhualian for two days. She also made signposts on the floor tiles and in the air of Xinhualian. Anyone who wanted to find the Qingyan counter could definitely find the Qingyan counter by following the address on the advertisement wall and the signposts.
Li Xiaohong saw the advertisement of Qingyan Essential Oil Cream when she came to check out the location two days ago. Although she is only 30 years old this year, she has not been able to rest well due to working shifts from 8 am to 8 pm all year round, and her face is dark and wrinkled. Her current salary is 65 yuan per month. Yes, she earns money, but her condition is particularly bad. She looks older than her sister who is three years older than her. This is not what she wants. She wants to be financially independent and she also wants to be young and beautiful. Otherwise, what's the point of earning so much money?
She also often goes to department stores to buy skin care products. She has all kinds of Dabao Ya Cream. Those skin care products are effective, but not obvious. Li Xiaohong once thought that she might age little by little in her current state, but she is only 30 years old and she is unwilling to accept that!
Until she saw the Qingyan advertisement, she had never heard of the slogan "hydrating and locking in moisture" before. What shocked her the most was the advertising wall. The woman in the advertisement used the Qingyan essential oil cream, and all the wrinkles and spots on her face disappeared. If the Qingyan cream was really so magical, then she was willing to try it.
Li Xiaohong works shifts on weekends. After finishing her day shift, she had a good sleep at night. Then she set out on time at 8:30 in the morning, riding her Phoenix brand women's bicycle straight to Xinhualian.
It was 8:50 when she arrived at Xinhualian. It took her 5 minutes to find the Qingyan counter. Li Xiaohong stood in front of the counter and said, "Give me the Qingyan essential oil cream to try. It's the kind that can remove wrinkles."
When Yao Hongmei saw Li Xiaohong coming over, she subconsciously took out the ordinary Qingyan essential oil cream. Shu Niannian gave Yao Hongmei a wink, and Yao Hongmei retracted her hand. Shu Niannian directly took out the anti-wrinkle functional cream from the counter. Li Xiaohong went straight to the Qingyan counter. Shu Niannian didn't expect that the first order sold after joining Xinhualian would be a functional cream? !
This beginning was better than she expected. Shu Niannian personally explained the product to Li Xiaohong. She showed Li Xiaohong the ingredient list of the anti-wrinkle cream and took out the ingredient list of Dabao. Li Xiaohong understood it at a glance. She graduated from high school and knew some knowledge of chemistry.
How can ingredients like water, glycerin and emulsifiers compare to rose anti-wrinkle essential oil, pearl powder and rose hydrosol?
Shu Niannian opened the lid of the rose anti-wrinkle cream, then unscrewed the lid of Dabao, letting Li Xiaohong smell the scent of the rose anti-wrinkle cream, and then letting Li Xiaohong smell the scent of Dabao.
"How is it?" Shu Niannian asked.
Li Xiaohong couldn't put down the rose anti-wrinkle essential oil and said, "The Qingyan cream smells so comfortable, it's a pure floral scent, Dabao smells good too, but there's an indescribable smell."
Shu Niannian pointed at the ingredient list of Dabao and said, "That is the scent of chemical essences. Not only will it not nourish the skin, but it will also damage the surface layer of the skin if used for a long time. Our Qingyan Essential Oil Cream just doesn't advertise, but that doesn't mean our product is bad."
Shu Niannian analyzed Li Xiaohong's skin again. It was dry, dehydrated, and had a thin stratum corneum. "In fact, your skin is in good condition. It's just that you haven't taken good care of it for a long time, so you have wrinkles. In your case, it's best to use rose water together. The effect will be better."
"Rose hydrosol replenishes moisture, while rose anti-wrinkle cream locks moisture and smoothes wrinkles. Believe me, with this combination, your skin problems will be significantly improved in half a month."
"But Rose Anti-Wrinkle Cream is a functional cream and is quite expensive, costing 25 yuan per bottle."
Shu Niannian gently scooped out a little rose anti-wrinkle cream and gently applied it on the back of Li Xiaohong's hand, smiling and saying, "It doesn't matter whether you buy it or not, just try it!"
Li Xiaohong was deeply moved. She touched the back of her hand where the cream had been applied. The moisturizing and light feeling was far beyond what Dabao could compare to, but it was indeed expensive!
25 yuan a bottle! Her monthly salary is only 65 yuan! It's okay for her to spend 10 yuan to buy a bottle of facial cream, but she still feels a little painful when asked to spend 25 yuan.
Shu Niannian noticed Li Xiaohong's hesitation, and said with a smile, "Actually, I recommend the rose anti-wrinkle cream to you because you have dry fine lines on your face. In your case, ordinary creams will not be effective. You must use the anti-wrinkle cream to smooth out the wrinkles first, and then use ordinary cream. This will have the best effect!"
There was also an advertising display board outside Shu Niannian's counter. The advertising wall outside was a large advertisement, while the display board outside Qingyan's counter was a smaller version of the advertising wall. Li Xiaohong looked at the face on the advertising display board that had no wrinkles because of using Qingyan cream, and gritted her teeth and said, "Give me a bottle of rose anti-wrinkle essential oil cream and a bottle of rose hydrosol."
Shu Niannian smiled and asked Yao Hongmei to pack up. Yao Hongmei put the rose anti-wrinkle essential oil cream and rose hydrosol into an exquisite packaging bag. Printed on the packaging bag were pictures and functions of all Qingyan products, which could be regarded as advertisement in another sense. Shu Niannian invested this money, and she believed that this advertising fee would definitely bring her considerable profits.
Yao Hongmei handed the packaging bag to Li Xiaohong, and surprise flashed in Li Xiaohong's eyes. She had bought goods in various department stores in Haicheng, but no counter would give away such a beautiful packaging bag.
Li Xiaohong took out the money readily and handed 30 yuan to Shu Niannian. After Shu Niannian took the money, she smiled and said, "This packaging bag is customized by us. It is very sturdy and durable. You can use it to bring lunch and fruits to work, or when you go shopping for groceries. This bag is beautiful and practical, and it doesn't lose face." Li Xiaohong left with satisfaction.
After she left, the people who had been watching around the counter began to ask questions. Yao Hongmei and Zhang Chunxia answered the questions enthusiastically and calmly one by one, and the situation suddenly opened up.
Li Xiaohong is not an isolated case. Haicheng is a big city with a population of 6 million. There are countless Li Xiaohongs here. After Li Xiaohong's business was over, it was as if a switch was turned on. Qingyan's counter at New Hualian was gradually overwhelmed by the crowd. Customers came in groups of two or three and left in groups of three or five. The only difference was that they came empty-handed and left with an exquisite packaging bag.
Yao Hongmei and Zhang Chunxia were talking until their mouths were dry and they didn't even have time to drink a glass of water the whole afternoon. Shu Niannian saw that this was not good, so she quickly asked Li Ruyu to bring Li Qing and Tao Hongying to help.
Hot!
So popular!
Shu Niannian was only collecting money and loading goods. She was so busy that her hands were shaking at noon. At noon, Mrs. Zhang brought Zhang Yingying to deliver lunch. Zhang Yingying looked at the boxes piled up next to the counter. The greed in her eyes was about to overflow. She said sourly, "Oh my God, how much goods have you sold? How much commission did you get this morning?!"
According to the commission method that Shu Niannian had calculated for them before, Zhang Yingying counted on her fingers. When she figured out the specific number, her eyes widened instantly.
Be good!
The commission that Yao Hongmei and Zhang Chunxia received this morning was equivalent to her salary for several months at the Miaoshou Huichun Health Spa. Zhang Yingying felt very jealous. She squeezed next to Mrs. Zhang and very tactfully expressed her desire to help at the Qingyan counter in the afternoon. Mrs. Zhang glanced at Zhang Yingying and felt a little disdainful of her behavior. Isn't this just bullying? When you work for someone else, you have to do whatever your boss tells you to do. How can you be picky?
But even though she disliked her, Zhang Yingying was Zhang Chunyang's niece, and she didn't want to offend Zhang Yingying. After spending the past few days together, she had come to realize that although Zhang Yingying looked warm, generous and decent on the surface, it was just on the surface. In fact, she had a lot of ulterior motives. How could she have only been here for a few days to bring her back to health? He began to cheat by relying on Zhang Chunyang's identity.
No, she has to talk to Zhang Chunyang when she has time. She can't indulge Zhang Yingying. She and Zhang Chunyang have finally climbed out of the mud pit, and she doesn't want to go back to the old days of eating coarse food. All this was given by Shu Niannian. What if she offends Shu Niannian because of Zhang Yingying's matter, and Shu Niannian doesn't take Zhang Chunyang to do business?
The more Sister Zhang thought about it, the more scared she became. Suddenly, she looked at Zhang Yingying with more dislike. Zhang Yingying looked aggrieved. She pulled Sister Zhang's arm and shook it, and tried to persuade Sister Zhang to say a few good words for her. Although she looked down on Sister Zhang, she occasionally needed Sister Zhang to speak for her, so she had been acting like a spoiled child in front of Sister Zhang these days. This trick had always worked well. As long as she begged, Sister Zhang would help. She thought this time would be no exception, but who knew that when she was begging, Sister Zhang suddenly changed her face and pulled her arm out. Zhang Yingying was startled and asked hurriedly, "Sister Zhang, what's wrong?"
Mrs. Zhang said with a smile, "It's so hot, I'm so hot, but you still hold on to me and won't let go. What's wrong? Do you want to kill me with the heat?"
Sister-in-law Zhang was laughing, but what she said was not very pleasant. Zhang Yingying's face was a little hot, but she was unwilling to give up such a good opportunity, so she pestered Sister-in-law Zhang and refused to let go, smiling a little shamelessly, "Sister-in-law, what are you talking about? This shows that I am close to you. If it was someone else's arm, I would not be happy to hold it. But to be honest, please help me say a few good words in front of the young boss. If it really doesn't work, ask my uncle to say hello to the young boss and let me work here today. I want to take this commission. Sister-in-law, look at the boxes at the door. There are 100 products in each box. I just counted them and there are 20 empty boxes here. These empty boxes are commissions! I really didn't expect Qingyan's counter to be so popular today, otherwise I would have applied to work here a long time ago. Sister-in-law, the fat water should not flow to outsiders. How can those commissions be taken advantage of by outsiders?"
Zhang Yingying whispered in Zhang's wife's ear, which annoyed Zhang's wife very much. However, considering that Zhang Yingying was Zhang Chunyang's distant niece, she still wanted to give Zhang Yingying some advice. She felt that if Zhang Yingying continued like this, sooner or later she would lose her job. Shu Niannian was young, but she was very disciplined. Long before Zhang Chunyang introduced Zhang Yingying to Miaoshou Huichun, Shu Niannian had told Zhang Chunyang that the people introduced here must abide by the rules and be able to work. She didn't want some employees who only wanted to rely on nepotism to seek special treatment.
What is an employee who relies on nepotism to seek special treatment? Isn’t this referring to Zhang Yingying?
While Shu Niannian and Li Ruyu were having dinner, Zhang's wife pushed Zhang Yingying away and said to her, "Don't make trouble. This is the job assigned by Niannian. You all had no objection at the time. Today, you saw that the counter business was good, so you wanted to come here to work. Tomorrow, the counter business is not good. Do you think you will be transferred again? We can't be on the other side of the mountain, don't you think?"
Zhang Yingying shook Zhang's wife's arm and said with a smile, "No, I don't want to be transferred here. I just want to work here today. You see, the counter business is so good today, there must be a lot of commissions. Instead of giving these commissions to Li Ruyu and Tao Hongying, it's better to give them to me. I am my uncle's niece, don't you think?"
Mrs. Zhang wanted to roll her eyes and say that she was just a cousin of five generations. If her own daughter could say such shameless words, she would slap her daughter in the face. But she couldn't hit or scold her cousin. She could only persuade her earnestly, "How can you say that they are getting a bargain? We are all employees of the store. Why do you say such harsh words? We should pay attention to unity!"
Seeing that Zhang's wife was not fooled, Zhang Yingying curled her lips and spoke unpleasantly, "How can I be the same as them? I am your niece, we are a family, I stand firmly on your side, aunt, let me say something unpleasant, this store belongs to you and your uncle, why should a little girl like Shu Niannian ride on your heads and bully you? Look at how Shu Niannian bullied your uncle? Miaoshou Huichun and the counter here are all controlled by Shu Niannian. She doesn't take you and your uncle seriously at all. Now she uses the people she recruited, but excludes me. Look at that Li Ruyu, doesn't she know nothing? But when Li Ruyu just came, she gave Li Ruyu the status of a management. Why? To be frank, aunt, I think this management share should be given to me! And today, there is money to be made at the counter here, she brought all the shop assistants here, and left me at Miaoshou Huichun, what does she mean? Isn't she forming a clique? Isn't she suppressing you and your uncle in disguise?"
The more Zhang Yingying spoke, the more she felt she was right. She felt extremely wronged, and her voice became louder and louder. Seeing that Zhang Yingying was getting more and more unreasonable, Zhang's wife was so angry that her face turned pale. She quickly hit Zhang Yingying and told her to shut up. "I'll tell you again, all the branches and production lines we open in the future will be decided by Nian Nian alone. Don't say things like this again! Unless you don't want to do this anymore!"
Zhang Yingying looked at Mrs. Zhang in disbelief, "What do you mean? Are you just going to hand over the management rights to someone else?!"
What is being sent out is not dirt and rubble, but huge sums of RMB!
Is there something wrong with Zhang Chunyang and her wife's brains?
Zhang Yingying felt very upset. Zhang Chunyang's surname is Zhang, and her surname is also Zhang. If Zhang Chunyang really doesn't want it, can he give her the management rights? !
She doesn't mind the trouble, and is not afraid of hard work or fatigue. She can do it well!
But why should we give it to outsiders for free? !
Zhang Yingying feels heartbroken about having to give away her own business to someone else!
Mrs. Zhang was really afraid of Zhang Yingying. She was afraid that Zhang Yingying would say something outrageous and unpleasant again, so she quickly said hello to Shu Niannian and hurriedly took Zhang Yingying away.
She had thought it all through. This time when she returned, she would definitely talk to Lao Zhang and ask why he had recruited such an ignorant relative.
Her husband, Mr. Zhang, wanted to help his distant niece who had a poor family background, but he didn't expect that his distant niece wanted to take over their property?
The key point is that the property does not belong to them yet!
No one knew the relationship between Shu Niannian and Zhang Chunyang better than her. Last year, she and Zhang Chunyang had no food to eat and were on the verge of dying. She was so hungry that she wanted to divorce. If Shu Niannian had not suddenly found Zhang Chunyang and used the Miaoshou Huichun shop to do business, she and Zhang Chunyang would probably have divorced by now, and Zhang Chunyang would have been forced to sell Miaoshou Huichun to pay off his debts!
It can be said that without Shu Niannian, she and Zhang Chunyang would not be where they are today. Shu Niannian is a benefactor to her and Zhang Chunyang, but not their enemy. She is very clear about this and no one knows Zhang Chunyang's abilities better than her. If he was a capable person, she would not have to live a life of poverty with him for most of her life. Only since she started working with Shu Niannian did Zhang Chunyang send money home, and she was able to live a good life with Zhang Chunyang for more than half a year.
She likes this kind of life with money in her hands and meat on the table. She wants to live this kind of life for the rest of her life, so she is extremely enthusiastic towards Shu Niannian and tries her best to be nice to Shu Niannian. She has thought it through. As long as Shu Niannian doesn't kick her family's Lao Zhang away, Lao Zhang will do whatever Shu Niannian asks him to do. It doesn't matter if he gets less dividends. As long as Shu Niannian eats the meat, Lao Zhang can just have a sip of the soup.
And in her opinion, although Shu Niannian is eloquent, she is a kind-hearted person. She scolded her cousin because her cousin was always causing trouble for her and opposing her. She used Li Ruyu because Li Ruyu was a decent person and did things according to the rules.
From now on, as long as Lao Zhang does his job and doesn't cause trouble, Shu Niannian will never kick Lao Zhang away.
Mrs. Zhang was carrying the lunch box, thinking as she walked. The more she thought, the more she felt that it was a wrong decision for Zhang Chunyang to bring Zhang Yingying into Miaoshou Huichun. Zhang Yingying seemed okay at the beginning. She was eloquent and good at dealing with people. She smiled whenever she spoke and seemed very easy to get along with. But who knew that Zhang Yingying was such a careless person?
No, she would have to talk to Zhang Chunyang about it when she got back. No one could destroy his career, and no one could destroy the relationship between Zhang Chunyang and Shu Niannian. Not even her own daughter and son could do that, let alone a distant cousin?
Li Ruyu saw Zhang Yingying saying something to Mrs. Zhang with a sour look on her face, but she didn't hear what it said specifically. She would not gossip about things without factual evidence.
But she had guessed something, which made Li Ruyu look down on Zhang Yingying even more.
Shu Niannian was concentrating on the counter. She only ate two mouthfuls of rice, rinsed her mouth, and continued to recommend suitable facial creams to the customers. Li Ruyu and the others also hurriedly ate a few mouthfuls of rice and then quickly got down to work.
Business in the afternoon was better than in the morning. Zhang Chunyang carried boxes of Qingyan facial cream to the Xinhualian counter one by one. It was not until 3 o'clock in the afternoon that the last box was delivered.
Shu Niannian looked at the pile of boxes at the door in surprise and asked, "No more?"
Zhang Chunyang nodded anxiously, "No more!"
Before Xinhualian opened, he was worried that the face creams piled up in the room would not be sold. Who knew that they were sold out at 3 pm? !
Shu Niannian looked at the crowds of people and suddenly came up with an idea. She left the last five bottles of cream for customers to try, and shouted to the customers in the long line, "First of all, thank you all for your trust in Qingyan, but we still have a limited amount of cream. Now the cream in the warehouse has been sold out. Everyone, do you think this is feasible? I will write a pre-sale card later. Customers who want to enjoy today's preferential prices can pay today and come to the counter tomorrow or the day after tomorrow to pick up the goods. As long as the customers pay today, it will still be 5 yuan a bottle of Qingyan Essential Oil Cream. We will pre-sell until Xinhualian closes today, and the original price will be restored tomorrow!"
As soon as these words came out, the queue immediately became agitated. Someone asked, "Can we get the face cream tomorrow with the ticket? Don't deny it!"
Shu Niannian smiled and replied, "Don't worry, my pre-sale ticket will clearly indicate the amount and quantity of the products you purchased. I will ask you to write your own name, and will also stamp it with our company's private seal. We will also write the number on the pre-sale card. We will also record the code and your name in our own account book to ensure that there will be no mistakes!"
Another person asked, "There won't be any difference in quality between the cream I buy today and the one I pick up tomorrow, right? Will you cut corners?"
Shu Niannian smiled, "You have such concerns, which means you are a cautious person. It is right to be cautious! Only by being cautious can you avoid being deceived, but please believe us, we at Qingyan will never do such self-destructive things as cutting corners! We want to make Qingyan bigger and stronger and promote it to merchants across the country. We are extremely careful about our reputation. Let's put it this way, even if this business is a loss, as long as I promise, then I will be responsible to the end!"
Although Shu Niannian's voice is delicate, her voice is loud, powerful and resounding. The long queue was silent for a moment, and then broke into overwhelming cheers!
"Well said!"
“Conscientious enterprise!”
Shu Niannian taught Li Ruyu how to keep an account book, handed Li Ruyu a seal engraved with the traditional Chinese character "Qing Yan", and then hurriedly took Zhang Chunyang out to buy raw materials for the facial cream.
She expected Qingyan to sell well today, but she didn't expect Qingyan to be sold out!
Lobby manager Lin Cheng saw all of this and found it a little unbelievable. All the counters in the lobby on the first floor were doing good business today, but Qingyan was the only one whose business was so booming!
He stood quietly beside Qingyan's counter and watched for a while, then he looked at other counters for a while, and then he understood why Qingyan was so popular.
First: Qingyan Essential Oil Cream is of excellent quality. Shu Niannian openly displays the ingredient list to customers, which has gained customers' trust to a great extent.
Second: they give samples to every customer who wants one, which is not available at other counters;
Thirdly, all the employees at the Qingyan counter, including Shu Niannian herself, greet customers with a smile. They treat customers like friends, no! More enthusiastic than towards friends! They treat customers as VIPs and make every customer feel at home at the Qingyan counter.
Looking at other counters, the tellers raised their chins high and glanced at the customers nonchalantly, as if the customers came to buy things with money and it depended on their mood before deciding whether to sell their products!
With this kind of service attitude, he also chose to patronize the Qingyan counter!
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