The purpose of pairing these drinks is to help customers relieve the greasiness of eating greasy Western fast food.
Jiang Lin thought about it and realized that our country also has its own local soda!
Those sodas are no worse than these cola and coffee!
Of course, it was too late for Jiang Lin to immediately build a factory to research and make beverages.
So he plans to find a manufacturer to cooperate with.
He delegated the task and asked the employees in the new department to select several suitable sodas.
Finally, we decided on a few domestic drinks, and they tasted no worse than imported cola and soda!
As for various snacks such as fried chicken, they are also screened.
Everyone in the department gained ten pounds in just one month!
The first fast food restaurant was located opposite K-Fried Chicken.
KFC is a very famous brand abroad and is able to open in China.
This shows that capital should not be underestimated.
More than half of the people in the company disagree with this location choice.
I think Jiang Lin’s choice is too bold.
Jiang Lin felt they were underestimating him too much. "Before K-Mart existed, weren't all our stores open in a row? Who would go out of their way to avoid it? Why are you afraid just because they have foreign capital?"
This sentence made the managers who disagreed feel a little ashamed.
Yeah, isn't this a common competitive tactic?
Jiang Lin's company's marketing department is very mature.
They did marketing in advance and specifically indicated during promotion that the drinks were xxx, all of which were sodas from their own country. Through this wave of publicity, they aroused the patriotism of the people and gained a lot of prestige.
This trick is still applicable many years later.
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