"Don't let others' ambitions be boosted and our own prestige be eroded. I heard that Tianjiao is moving its entire company and operations to the Magic City. It must be a chaotic place these days. This is a great opportunity for our colleagues!"
Jiang Youjia comforted Xu Mei, but Xu Mei was skeptical.
Xu Mei knew how to behave by tipping off Yuan Fenghui.
Unexpectedly, Yuan Fenghui sent Wen Ying to manage Tianjiao's business in Shanghai. Xu Mei will soon need to snatch food from the future boss lady's bowl. Yuan Fenghui's behavior is somewhat unkind... Haha, if I lose the cosmetics endorsement of this brand today, I will go to Yuan Fenghui and pretend to be pitiful, and ask Yuan Fenghui to give me some "compensation".
Xu Mei had a way out, and she sat down with Li Mengjiao in a calm and confident manner.
The brand manager compared Xu Mei and Li Mengjiao and found that the carefully dressed Xu Mei was more in line with the brand's needs.
Xu Mei's makeup today also used the eye shadow that the brand's makeup has been promoting recently, which shows her sincerity.
Looking at Li Mengjiao again, she only wore light makeup, and her youthful beauty was mixed with a bit of innocence. Even the person in charge sighed: This child is so likable!
Yes, the person in charge still regards Li Mengjiao as a "child". From a personal standpoint, he likes girls like Li Mengjiao very much, but from a business standpoint, Li Mengjiao has lost to Xu Mei today.
The person in charge had made up his mind, but he couldn't show it on his face. He smiled and asked Wen Ying, "Why didn't Director Yuan from your company come?"
Wen Ying smiled, "Are you worried that I'm too young and incapable of doing things?"
The person in charge denied it repeatedly, "How could that be? I'm also very surprised to meet Teacher Xiaoyu. To be honest, my daughter is a loyal reader of Teacher Xiaoyu. If Teacher Xiaoyu could sign an autograph for me to take back to her, she would definitely be very happy."
Everyone wants to show off, and everyone wants to show off. Saying some polite words will make the atmosphere more lively.
"Really, I'm the reader?"
Wen Ying looked pleasantly surprised. "Of course I have to sign the autograph. Actually, Director Yuan was supposed to come today, but I strongly requested to come in her place. I've always liked your brand. I was in high school and it wasn't convenient for me to put on makeup. Now that I want to learn makeup, your brand is the first one I thought of. I'm especially excited about your new summer collection; there are several items that really caught my eye!"
The person in charge thought Wen Ying was just being polite, but he didn't expect Wen Ying to explain the characteristics of several new products so clearly, it seemed that she really liked them.
Everyone likes to hear good words, and Wen Ying is a best-selling author.
The image of writers in the public's mind is not vulgar. If a cosmetics brand publicly declares that it likes a popular writer, it is indeed a success for the brand.
The smile on the person in charge's face became much more genuine.
"I didn't expect Teacher Xiaoyu to recognize our brand so much. If there is an opportunity in the future, we can still cooperate with each other!"
This cooperation is not with Tianjiao, but with Wen Ying personally.
Wen Ying’s blog is very capable of selling products, and her personal image is also very good. Even if she doesn’t cooperate on cosmetics, there are so many products under the brand, and there will always be one that fits her identity as an artist.
When a celebrity’s influence reaches a certain level, no matter if he is a singer, an actor, or a star athlete, he can cooperate with first-line brands to launch some joint products, and there is no shortage of fans to buy them!
Jiang Youjia just felt confused.
What does Wen Ying want to do? Is she trying to play the emotional card?
Brand spokespersons are crucial. Choosing the right spokesperson can be a boon to a brand, while choosing the wrong one can significantly damage its image. Some, like Yu Tianlin, have had their endorsements removed due to personal scandals, while others have been temporarily removed because their image and temperament are too different from the brand's positioning. Even someone new to the entertainment industry, like Jiang Youjia, has heard of the latter case. Around the turn of the millennium, a popular Chinese diva was chosen as the Asian spokesperson for a luxury brand, only to have the campaign withdrawn after just one quarter. The reason was that the brand's target customers protested, believing that the diva's image and temperament lowered the brand's quality.
After this incident, first-line brands have become very cautious in choosing spokespersons, fearing that they may cause resentment among their target customer groups. Instead of seeing the effect of the endorsement, they may end up being disliked!
If it’s not suitable, it’s not suitable. It won’t become suitable just because Wen Ying praises it a few times.
Unless Wen Ying wants to steal the favor of both Li Mengjiao and Xu Mei and become the spokesperson herself!
Jiang Youjia couldn't help but evaluate this speculation in his mind:... Well, it's unlikely. Wen Ying has been popular for a long time, but has never filmed any commercials. She may be worried that taking on commercials will conflict with her personal image.
This is a very wise decision. If you can make money by being a cultured person, there is no need to get involved in the muddy waters of the entertainment industry.
Xu Mei felt a sense of crisis.
What does the future boss lady want to do?
Li Mengjiao was very happy. Wen Ying brought the topic to the new brand cosmetics, and Li Mengjiao was finally able to join in the conversation.
Fortunately, Li Mengjiao did her homework and memorized the brand's development history, so it wouldn't seem abrupt to pick out a few key points to talk about at this time.
The person in charge had just sided with Xu Mei, but now he showed a slight wavering trend.
They may not be so compatible, but Wen Ying and Li Mengjiao are quite hardworking. Young people are just so hardworking. Li Mengjiao is indeed more popular!
Before Jiang Youjia and Xu Mei could make a move to save the situation, Wen Ying suddenly pulled out a document from her bag and handed it to the person in charge with a smile: "I'm not being polite when I say I like you, and I'm not being willful when I force Director Yuan to give me this opportunity to meet you. In fact, I've made a promotional plan for the endorsement, and I wanted to give it to you personally."
The person in charge was very surprised: "Teacher Xiaoyu also does promotion planning?"
My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!
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