Every young consumer is what first-tier brands want to capture.
The sooner you cultivate customers' consumption habits, the more loyal they will be to the brand.
An 18-year-old girl can only afford a lipstick with her pocket money.
A 20-year-old girl can only afford a box of foundation.
At the age of 25, you can try to buy branded perfume with your own salary.
This is the cultivation of consumption habits and the development of consumers. If an 18-year-old can buy the brand's lipstick, by the age of 30 he or she may become a customer of the brand's luggage and clothing!
This idea is not the first time that Wen Ying has proposed it. In fact, major brands are indeed doing this... If they do not produce cosmetics and skin care products suitable for ordinary people, not many people can afford expensive luggage and ready-made clothes!
Although it is done, no one in China has used this idea as a promotional gimmick.
The person in charge whispered several times, "Every girl's first lipstick as an adult," and the more he read it, the more I liked it.
Everything is just right.
Li Mengjiao just came of age.
The brand just launched a young makeup line.
This promotional copy is so straightforward and touching.
The person in charge couldn't help but smile: "Let me guess, if we didn't use Li Mengjiao as our spokesperson, Teacher Xiaoyu wouldn't have sold this promotion plan to us, right?"
Wen Ying just smiled without saying anything, which was considered as her agreement.
Jiang Youjia was anxious. "Mr. Fang, we at Jiaxin can also come up with such a promotion plan. No, we can come up with a better plan than this—"
Mr. Fang, smiling but speaking firmly, interrupted Jiang Youjia. "I believe Jiaxin can come up with a better plan. Even if Jiaxin doesn't have the professionals, you can still hire industry experts to develop it. As long as you're willing to spend the money, there's rarely anything you can't accomplish... But the best and most expensive isn't necessarily the most suitable."
Charles Schwab can find people to develop promotional plans, and the brand is not short of money either.
There is a fee for hiring a spokesperson.
This expense is already included in the brand's promotion budget. Promotion is not just a single advertisement, nor is it just celebrity endorsements; it's a complete package!
The solutions Wenying provides to brands may not be the best, but they are the most suitable!
"Every girl's first lipstick as an adult" is a phrase that can do more than just promote this season's new products. If handled well, it can also make this concept deeply rooted in people's hearts and make Chinese consumers remember this phrase... If we are more ambitious, we can push it to the whole of Asia, or even the whole world!
When he thought of this, Mr. Fang, the person in charge, felt his heart pounding.
Mr. Fang was thinking that maybe he could be remembered by the senior executives at the brand headquarters with this brilliant operation!
At this moment, Mr. Fang made up his mind. Who to hire as the spokesperson was secondary. This plan must be bought. If Wen Ying agreed to sell the plan on the condition that Li Mengjiao be the spokesperson, then the spokesperson must be Li Mengjiao!
Jiang Youjia was rejected by Mr. Fang in a neither soft nor hard way, and his face was full of disbelief.
In this round, it was not Xu Mei who lost to Li Mengjiao, but Jiang Youjia who lost to Wen Ying.
His year-end bonus just flew away because of that one sentence?
At this moment, Xu Mei was even more relaxed. She stood up and extended her hand to Li Mengjiao, "Mengjiao, congratulations!"
Anyway, he had already lost. It would be ungraceful to try to snatch it back by force. He might as well say "congratulations" generously... There was nothing to be angry about losing to the future boss lady. He could also pretend to be pitiful to Yuan Fenghui, or wait and see if the boss would give him some "compensation". Xu Mei was someone who could both take and let go.
Moreover, Xu Mei has another drama that will be aired next month. She has more scenes in the new drama than in "Lane People", so it will bring a lot of attention to Xu Mei.
Today, this brand thinks Xu Mei is suitable to be its spokesperson. After the new drama is broadcast, other brands will definitely take a fancy to Xu Mei as their spokesperson!
Li Mengjiao shook hands with Xu Mei with a confused expression.
——Has Wen Ying led me astray again?
Holding Xu Mei's hand, Li Mengjiao felt a little proud and a little guilty.
Xu Mei is no worse than Li Mengjiao.
Xu Mei suffered because of bad luck. She did not have a deep friendship with Wen Ying, and she did not have relatives and friends to protect her.
For the first time, Li Mengjiao won the endorsement opportunity, but she felt more ashamed than happy... Wen Ying's words stirred Li Mengjiao's heart. Li Mengjiao was terrified and felt that she was unworthy of the position.
Xu Mei had no idea that Li Mengjiao would have so many psychological activities. After letting go of Li Mengjiao's hand, Xu Mei took the initiative to say goodbye.
Mr. Fang has a very good impression of Xu Mei. If Wen Ying’s proposal was not really amazing, Mr. Fang would definitely choose Xu Mei as the spokesperson.
Seeing that Xu Mei wasn't angry about not being selected, Mr. Fang had a better impression of her. Not only did he stand up to see her off, but he also emphasized sincerely, "Ms. Xu, we will definitely have opportunities for in-depth cooperation. In fact, our brand will have a new product launch next week. If you are free, I would like to invite you to attend our new product launch. Many friends in the fashion industry will be there at that time."
It would be strange for Xu Mei to refuse such a good thing, so he agreed immediately.
Jiang Youjia also came to his senses and thanked Mr. Fang repeatedly.
Losing is losing, and Jiang Youjia didn't want to be looked down upon by the brand. He generously congratulated Li Mengjiao and Wen Ying, and then left with Xu Mei.
When only Mr. Fang, Wen Ying, and Li Mengjiao were left at the scene, Mr. Fang's smile widened. "Teacher Xiaoyu, let's talk about your promotion plan now. I hope your fee won't be too expensive."
Good marketing plans are not cheap.
Because it found the right marketing creative strategy consulting company, a domestic brand of toothpaste was able to increase its sales from 60 million to 1 billion in two years!
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