In early 2008, what did it mean to have a movie with an investment of hundreds of millions of dollars?
According to China's box office sharing rules, a production cost of 100 million yuan must have a box office of about 300 million yuan to make a profit - if "Universal" is not bragging and really spends hundreds of millions to make a movie, then "Universal" expects this movie to win the 2008 box office championship!
The 2007 Chinese-language domestic film box office rankings have just been released, and the top spot is occupied by a costume war blockbuster, which topped the annual domestic film box office with a total box office of 190 million in just three weeks after its release.
The film market is growing rapidly. Based on the box office data of movies in 2007, industry insiders speculate that this year's total box office will be 190 million to win the championship, and next year it is estimated that the total box office of the champion will double, and the total box office will strive to reach 400 million!
Everyone can have dreams. There is nothing wrong with "Universe" wanting to win the box office championship next year.
Wen Ying said that the Ran family was stingy, mainly because the subject matter that Ran Keqing wanted to shoot conflicted with Mr. Zhang's idea.
Of course, this subject matter was not bought out by Mr. Zhang, and Ran Keqing could indeed shoot it... By choosing the same subject matter, launching the project first, and holding the press conference first, Ran Keqing was deliberately trying to compete with Wen Ying.
Wen Ying was fine, but Mr. Zhang was in a very bad mood.
It was Mr. Zhang who first came up with the idea of filming this subject.
Mr. Zhang and Ran Keqing met Wen Ying while having dinner. Mr. Zhang said that he wanted to invite Wen Ying to be the screenwriter, and Ran Keqing wanted to intervene temporarily.
Mr. Zhang agreed.
Ran Keqing couldn't accept Wen Ying's script offer and changed her mind halfway through.
Mr. Zhang didn't say anything either.
As a result, Ran Keqing wanted "Huanyu" to shoot the same theme and held a press conference in advance. When Mr. Zhang held another press conference, the media would only say that "Liansheng" was following "Huanyu"!
These two films are destined to be compared!
As soon as Huanyu held a press conference, Yuan Fenghui immediately asked Wen Ying to go to the company for a meeting.
"Xiaoyu hasn't started writing yet, how about we change the subject?"
No matter what the subject matter of the script, the quote is 5 million. This general premise will not change. However, the production cost will change due to different subject matter.
But it doesn’t matter. Yuan Fenghui is not afraid of renegotiating with Mr. Zhang.
Mr. Zhang also felt that Ran Keqing was going too far.
'Liansheng' is not as big as 'Huanyu'. Mr. Zhang and Mr. Ran have known each other for many years. This time, Ran Keqing is so disrespectful to Mr. Zhang... There are so many film themes. Does Ran Keqing have to compete with 'Liansheng' for the same track?
Mr. Zhang gritted his teeth and said, "If the subject matter is not changed, we will proceed as planned. Don't let Huanyu interfere."
Yuan Fenghui said frankly, "Miss Ran's investment is hundreds of millions. If we use this as a standard, even if we only invest 40%, it is an amount that Tianjiao cannot afford. We can't compete with Huanyu in terms of investment."
“Why fight for investment?”
Mr. Zhang sneered, "Big investments tend to produce high box office returns, but are high box office returns always due to big investments? If Huanyu can earn 200 million yuan at the box office with a 100 million yuan investment, and we can also earn 200 million yuan at the box office with only 60 million yuan, then we're definitely making money!"
An investment of 100 million and a total box office of 200 million is a loss.
With an investment of 60 million, the total box office was 200 million, which was a profit.
Anyone can do the math, but very few people can actually do it.
Apart from anything else, the cast that can be hired with an investment of 100 million is definitely different from the cast that can be hired with an investment of 60 million.
For most moviegoers, a great cast, a great director, and a subject matter they find appealing are what draws them to the cinema. If two films are released simultaneously and they only want to see one, they'll definitely choose the one with the best cast!
Mr. Zhang suddenly turned to look at Wen Ying. "Our investment isn't as good as Huanyu's, and our subject matter is the same. In the end, the only thing we can compete on is the story. I have confidence in Teacher Xiaoyu in this regard, because Huanyu would never spend 5 million on a movie script."
A budget of 100 million sounds like a lot, and if you invite a bunch of big-name stars, their salaries will add up to tens of millions.
The remaining money is used to build the exterior scenes, do post-production special effects, and support the entire crew. How can there be a budget of 5 million left for the script?
What's more, in the minds of Ran's father and daughter, and in the eyes of most bosses in the industry, a movie script is not worth 5 million at all!
Mr. Zhang has high hopes for Wen Ying, and Wen Ying suddenly feels pressured.
At this point, the matter has become more than just a matter of making some extra money for Wen Ying.
Huan Yu simply found someone to write a script for a project with a total investment of hundreds of millions of yuan. It definitely didn't cost 5 million yuan, but it was a huge success at the box office. This was a victory for Huan Yu.
Liansheng wanted to shoot the same theme with a total investment of only 60 million. Mr. Zhang was willing to spend 5 million to buy the script. However, the movie flopped at the box office after its release. This was not just a failure for Liansheng.
It was Wen Ying's own failure.
Proof that her script is not worth 5 million.
It's also a blow to all film screenwriters.
Wen Ying said seriously, "Mr. Zhang, my offer is not low. My script is worth the 5 million."
Just for the direction of the script, Wen Ying had several meetings with Mr. Zhang and Yuan Fenghui before she had a clear idea of it.
Although Mr. Zhang is a stingy person who can squeeze oil out of a stone, he has a very professional understanding of the film market.
Mr. Zhang analyzed the film market of the past few years, and Wen Ying understood... the film market of the next few years.
One knows the past, the other understands the future. After many discussions, the two people's ideas collide. Can they eventually make a movie that is both critically and commercially successful?
have no idea.
Everyone looks confident, but they are actually very worried inside.
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