Xie Qian was not surprised, but was speechless.
The He family has been operating in the medical device industry for many years and has a solid foundation in related fields, so "Silan" products can quickly open up sales channels in plastic surgery hospitals.
With the He family's channels and the funds obtained with the help of Xie Jinghu, the starting point of "Silan" is many times higher than that of He Zhen starting his own business.
With such a good starting point, Zhao Dong was able to achieve so much. This guy's business ability is really extraordinary.
"Consumers who pay to keep their mouths shut don't really keep their mouths shut."
Xie Qian speculated, and Jiang Youjia laughed: "It's true they've been silenced. They signed an agreement to waive responsibility and are not allowed to mention publicly that 'Slan' products can cause severe allergies."
"But you still knew about this, which means Silan didn't even pay the hush money."
Jiang Youjia sneered, "Zhao Dong is too arrogant. He's been back in China for several years, but he's still using foreign methods to do things. Influenced by him, Silan's PR is also arrogant. It's clearly Silan's product that's at fault, but their attitude of paying them to keep quiet is wrong."
Xie Qian continued, "Those who can afford 'Slan' products, even if they are not rich, are not ordinary working class people."
If an average person earns 2,000 yuan a month and Silan's PR agent offers 20,000 yuan to silence them, they'll likely let the case go, thinking they'll get 10 months' salary in compensation. Such people generally don't care about the compensation provider's attitude; actual compensation trumps attitude. People are pragmatic and won't hesitate to pay the price.
However, people earning 2,000 yuan a month won't buy Silan products, and those who can afford them won't be short of 20,000 yuan! To silence such consumers, Silan's public relations department must not only offer compensation but also satisfy consumers with its attitude.
If there is no sincere apology, consumers will be very angry!
From Jiang Youjia's description, Xie Qian could imagine how arrogant the public relations of "Silan" were.
Once the money is paid, the matter should be settled. There is most likely no sincere apology, so the silenced consumers are still very angry even after receiving the compensation.
Jiang Youjia spent a lot of energy on after-sales tracking for 'Slan' and had a lot of information at his disposal. If Zhao Dong really wanted to build a good brand, Jiang Youjia wouldn't be doing after-sales tracking covertly; that was Zhao Dong's job!
It is not scary to buy technology that is about to be eliminated by the international market. As long as the core patent can be used, the formula can be adjusted slowly.
Unfortunately, Zhao Dong had no idea of building a long-term brand.
Zhao Dong just saw the prospects of medical beauty and wanted to capture this market as quickly as possible and use the most brutal means to make as much money as possible into his own pocket!
Therefore, 'Slan' does not provide after-sales tracking.
Even Jiang Youjia knew that 'Silan' products were prone to allergies, so it was impossible for Zhao Dong not to know.
Zhao Dong did not adjust the recipe either.
To adjust the formula, we have to stop selling the current products first. The current products of 'Silan' are making money for Zhao Dong every day, and Zhao Dong is reluctant to interrupt this high-profit income!
Moreover, if we stop adjusting the formula of existing products, wouldn’t that tell the outside world that there is a problem with the existing products?
It's just an allergy.
People have different physiques. Some people will be allergic to skin care products containing alcohol, while others will be fine.
Some people are even allergic to food. Does that mean others should stop eating because of this?
Obviously not.
Consumers who are allergic can switch to other brands.
Products choose consumers, and consumers can also choose products. Those who are not suitable can choose not to buy them. Zhao Dong regards it as a two-way screening - from this perspective, Zhao Dong is not completely incompetent. This guy does not care about trivial matters and instead allows "Silan" to develop rapidly!
'Slan' has three major shareholders.
Zhao Dong, Zhuo Chen, and Dai Chenglan.
Zhao Dong and Zhuo Chen are both foreigners. They rely on "Silan" to make a quick buck, and if anything goes wrong, they can just walk away.
Dai Chenglan is different. She is Chinese and her roots are here.
Zhao Dong was messing around like this, and Dai Chenglan, as a major shareholder, didn't stop him. It can be seen that Dai Chenglan is also a person who is eager for quick success and instant benefits, and she agrees with Zhao Dong's business philosophy from the bottom of her heart!
"He Zhen was surprisingly not influenced by Dai Chenglan..."
Xie Qian and He Zhen had a conversation, and He Zhen disagreed with Zhao Dong's business philosophy. Even if he didn't fall out with his family, with Zhao Dong around, He Zhen would eventually quit Silan.
Seeing Xie Qian finish reading the information, Jiang Youjia couldn't help but feel anxious. "You suddenly asked about this today. Do you think the time is right?"
Dealing with "Silan" means severely damaging Zhao Dong, which means Jiang Youjia is avenging himself, so Jiang Youjia is naturally very active.
Xie Qian smiled slightly, "Almost there. Now that 'Slan' has a competitor and the information you've collected, all we need is an opportunity to trigger it."
"Are you talking about pushing for those controversial additives to be brought under national regulation?"
Jiang Youjia suspected that Xie Qian was going to ask Xie Yuping for help, but Xie Qian denied this suspicion: "I have to ask my uncle for help in everything. What's the difference between me and Xie Lao San?"
Xie Yuping has to worry about work outside and take care of the Xie family at home. Xie Qian feels sorry for his uncle who has no time to relax and doesn't want to disturb Xie Yuping easily.
"Xie Lao San" refers to Xie Jinghu. Even Jiang Youjia has heard that Xie Jinghu does things without considering the consequences and often needs Xie Yuping to help clean up his mess!
"If not your uncle, who else can I look for?"
Jiang Youjia has a strong desire for knowledge.
Xie Qian thought of the several public opinion crises Wen Ying had encountered.
On one occasion, Zhao Dong's sister Zhao Qian even hired reporters to report Wen Ying's "ugly behavior" at the book signing event.
Xie Qian has tolerated the Zhao brothers and sisters for a long time, so long that Zhao Dong even hoped that he could stand on Xie Qian's side again.
In fact, Xie Qian has never forgotten the disgusting things that the Zhao brothers and sisters did to Wen Ying!
"Of course, I'll find the 'Uncrowned King' to do justice. This method was taught to me by the Zhao brothers and sisters."
The difference is that Zhao Qian inviting reporters to the signing event was disgusting and a fabricated story.
Xie Qian was doing a good deed by leaking the information collected by Jiang Youjia to the reporter.
The products that consumers spend so much money on should not be like this!
Jiang Youjia's eyes lit up. "Thanks to Jiaxin, I actually know quite a few famous reporters. Of course, I can't just come forward. I have to find someone else to do it, and then contact the TV station to do an 'exclusive interview' for Mr. Zhao, revealing the side effects of the 'Silan' product!"
The TV station that Jia Xin is most familiar with is Oriental TV, but Jiang Youjia cannot ask Oriental TV to do this episode.
After all, Zhao Dong spent a lot of money to buy advertising time on Oriental TV. There are many people in the TV station and Zhao Dong might get the news in advance.
You can also find other TV stations.
It just so happens that several TV stations are very interested in Shui Mingyue’s first adapted drama. When discussing the broadcasting rights, we can also discuss the "exclusive interview program" without arousing anyone’s suspicion!
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