Zhao Dong really invested a lot of money this time.
Hu Man was short of money, but she was a superstar, so Zhao Dong spent several million on the endorsement fee to invite Hu Man to be his spokesperson.
The shooting and placement of the advertisement cost a lot of money.
Spending so much money at once, not only Dai Chenglan had objections, Zhuo Chen also disagreed.
Sara Zhuo doesn't understand how to run a company. Zhuo Chen says that this way of doing things won't work. Sara Zhuo looks at the aggressive advertising volume of "Silan" and thinks that Zhao Dong is courageous.
“How can we capture the market without increasing publicity?”
Zhao Dong was not only willing to spend money on advertising, but also, inspired by He Zhen, paid some "authoritative people" to write promotional articles for "Silan" products.
With these two approaches, the situation that He Zhen's company had just opened up was compressed again.
Pang Jinglong watched the dense array of TV ads and collected a bunch of soft-text articles from authoritative sources promoting 'Slan'. He was very puzzled: "Isn't that Zhao guy too bold? His company's products are so bad, and Zhao dares to let people promote safety. If it really is safe, why do so many people have allergies?"
Previously, the key words for "Silan"'s product promotion were outstanding results, and now the concept of "safe and effective" has been added, which clearly aims to squeeze the market for He Zhen's products.
Pang Jinglong is impulsive but not a bad person.
Of course you want to make money when you start a company. As the saying goes, there is no business without fraud. Making high profits at low cost is the dream of every businessman.
But the premise of low cost and high profit is that consumers bear the health risks... Pang Jinglong is very afraid that he will give birth to a son without anus in the future because of this unethical way of making money!
Zhao Dong is not afraid.
Zhao Dong has done nothing to accumulate good karma for his descendants!
He Zhen was not panicked, "If God wants to destroy someone, he must first drive him crazy."
As if to prove He Zhen's words, when the publicity campaign of "Silan" was at its most intense, bad reviews of "Silan" suddenly broke out on the Internet!
First, there were sporadic revelations in major forums.
Negative comments of this magnitude were not very serious, and 'Slan' quickly asked someone to delete the post.
A few days later, a popular beauty blogger suddenly posted a long article on her blog criticizing "Silan" products. The blogger's anger could be seen between the lines, and the long article was interspersed with the blogger's bare-faced selfies.
Beauty blogger's face got rotten after using 'Silan' products!
Moreover, she has noticed that major forums have deleted posts regarding allergenicity of 'Slan' products.
"Those posts saying there were problems with 'Slan' products have all been deleted. I won't delete my posts. I've already sent my unused products for testing, and I'm willing to take legal responsibility for what I said!"
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