The box office data for the first day of the Lunar New Year is out.
The box office of "The Devil Transforms" is 21.7 million.
"Shendu Youth" was 16.9 million.
"The Devil Changes" was the single-day box office champion, "God of War: Youth" was the single-day box office runner-up, and the third place was a Hong Kong romance film with a single-day box office of 13.38 million.
The difference in single-day box office between "Shendu Youth" and "The Devil Transformed" is... less than 5 million!
This box office statistics includes the box office of the early morning premiere.
If the box office of the early morning premiere is deducted, on the first day of the Lunar New Year, "The Devil Transformed" took 12.91 million, and "The Youth in the Capital of Gods" took 12.75 million.
This does not mean that "The Devil Transforms" won. "The Devil Transforms" had a lot of screenings, and "The Youth in the Capital of Gods" had insufficient screenings, which seriously dragged down the box office data.
For some popular shows, audiences who wanted to watch "Shendu Youth Journey" were unable to buy tickets and had to give up helplessly!
Given the significant gap in the film's schedule, the difference in single-day box office was only a few hundred thousand. The performance of "Shendu Youth" put a lot of pressure on Ran Keqing and also shook her confidence: "The premiere in the early morning only took in a little over 4 million. Can it really take in over 12 million during the day?"
The three leading actors are not big movie stars, how can they have such appeal?
Could it be that Xie Qian helped boost the box office of that fish?
Mr. Ran had no such doubts at all. Huanyu had already invested in the cinema chain, and it was impossible for "Shendu Youth" to increase the box office under Mr. Ran's nose - so, the movie produced by Liansheng and Tianjiao was really a success?
“This data is not falsified.”
When Mr. Ran said this, Ran Keqing became anxious: "Will the theater chain increase the number of screenings for them?"
With such good box office data, it would be unreasonable not to increase the number of screenings.
Ran Keqing is no fool either, and knows something about the film distribution operations.
Mr. Ran nodded: "Yes, we will increase the number of performances."
"dad!"
Ran Keqing said anxiously, "Think of a solution! I've already said it. If 'Shendu Youth' overtakes me at the box office, people will definitely laugh at me!"
In several interviews, when asked about her box office expectations, Ran Keqing was brimming with confidence. If "The Devil Transformed" had lost, Ran Keqing would have been too embarrassed to appear in public! "The Devil Transformed" wasn't just a film Ran Keqing used to compete with her romantic rivals; it was also her first attempt to showcase herself to her company and the industry. It's not easy for a second-generation wealthy to inherit a family business; without a few major projects, she couldn't convince the public—so, Ran Keqing absolutely couldn't lose!
Mr. Ran also didn't want to see Ran Keqing lose.
For movies released during the Spring Festival, the few days of the Spring Festival holiday are the golden period for reaping box office revenue. "The Devil Transformed" has many big names in it and has received intense pre-promotion, so it is bound to reap a lot of box office revenue in these few days.
As for "Shendu: Youth", it is also a movie that reaps fans' wallets. It is better to keep it under wraps for one day. After the Spring Festival holiday, the popularity of "Shendu: Youth" will drop a lot.
Mr. Ran is actually more concerned about the Hong Kong romance film that is currently ranked third in the single-day box office.
"The Devil's Reborn" and "The Mystic Nine: The Youngster" had a massive publicity spree, and with both films having been in the works for so long, it was only natural that they would reap the Spring Festival box office. However, that Hong Kong romance film was different. It had minimal publicity, didn't even have a midnight premiere, and yet it raked in 13.38 million in a single day... This is a formidable competitor to "The Devil's Reborn"!
Ran Keqing only saw the threat of "Shendu Youth" and ignored the real strong enemy. Ran couldn't help but remind her: "You have more than one enemy!"
Ran Keqing was puzzled: "It's just a low-budget romance movie..."
"Audience appeal is a kind of metaphysics!"
Some actors are not the best actors or actresses, their looks are not the best in the entertainment industry, and they don’t even have a lot of die-hard fans, but they are inexplicably popular with passers-by.
The themes of "The Devil Transformed" and "The Youth of the City of Gods" are a bit similar. Some viewers are not interested in either movie, and their first choice is a romance movie.
Mr. Ran asked his daughter, "If you could only suppress the momentum of one of your two movies, which one would you want to suppress?"
Ran Keqing had never considered that Hong Kong romance film as a rival before, but after hearing Mr. Ran’s analysis, she realized that the other party might be able to take advantage of the Spring Festival period.
The screening schedule of HK romance films is not as good as "The Devil Changes", and is currently similar to "The Youngsters of the Divine Capital".
Ran Keqing gritted her teeth and said, "Push for 'Shendu Youth'!"
Ran Keqing swore that this was not just a personal grudge, but because "The Devil Transformation" and "The Mysterious City: Youth" had similar themes, and the two films were constantly compared during promotion. If "The Devil Transformation" lost to "The Mysterious City: Youth", Ran Keqing would be humiliated!
For both public and private reasons, Mr. Ran must fulfill his daughter's wishes.
Mr. Ran contacted the heads of several major cinema chains overnight and after some "communication", he persuaded the heads of several major cinema chains.
When several major cinema chains adjusted their screening schedules, they added more screenings for Hong Kong romance films than "God of War: Youth".
The first film on the schedule is still "The Devil Returns", the second is a Hong Kong romance film, and "The Youngsters of the Capital" is ranked third.
Suppressing the number of films is a very effective means of suppression. On January 27, the second day of the Chinese New Year, the single-day box office of "God of Youth" fell behind the Hong Kong romance films, and the single-day box office was less than 10 million.
Mr. Zhang was so angry that his whole body was numb: "Ran is really going too far!!"
The screening schedule of "Shendu Youth" is obviously abnormal. If it weren't for Mr. Ran's mischief, Mr. Zhang couldn't think of any reason.
Mr. Zhang also wanted to curse the new rival that suddenly appeared, that HK romance film.
Wen Ying was not surprised.
She vaguely remembered that this Hong Kong romance film was very popular in her previous life.
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