"Looking for Yong" received a good response as soon as it was released in the European and American book markets. Even Rebecca saw it in a bookstore when she returned to the UK.
However, there's still a gap between "good reviews" and "hit sales." Getting a good response is easy; all you have to do is spend money on pre-promotion. As long as you spend the right amount, you can buy any kind of positive reviews. But for "hit sales," promotion alone isn't enough. Take Hollywood blockbusters, for example. Every blockbuster spends a lot on promotion, but after the movies are released, the box office still varies. When the promotional efforts are consistent, the only thing left to compare is the most essential thing: is the work good?
"Xun Yong" is undoubtedly good to watch.
The main reason why it didn't "sell like a hit" at the beginning was that Wen Ying was not famous in the European and American book markets. Her fame in China was completely useless there, and only some international students had read her novels.
In the early promotion, the slogan used was "Xun Yong" is the Eastern version of XXX, and this "XXX" borrowed the names of several classic best-selling books in one go.
It’s a very common and shameless promotional tool, but it’s also very effective.
Yuan Fenghui was afraid that she would not be able to take advantage of the popularity, so she asked people to interview those best-selling authors whose fame was taken advantage of, and asked them what they thought of the book "Xun Yong" and what they thought of such promotional slogans.
Several writers were at a loss.
——They haven’t seen “Looking for Yong”!!!
That doesn’t matter, someone gave "Xun Yong" to the bosses on the spot.
Some big guys saw through the mystery and ignored this kind of challenging behavior.
Some of the big guys, whether they were stupid or just had too much free time, actually accepted the gift book and finished reading "Xun Yong".
The story of the Jiuding series is excellent, and Wen Ying's control over the climax of each novel is better than the previous one. "Xun Yong" is her mature work.
The story is interesting, the setting is captivating, and the translation is very good.
After reading "Looking for Yong", the boss felt that it was not shameful to be riding on the popularity of such a book.
After realizing the potential of "Xun Yong", a big shot responded to this matter on the social platform. The gist of it was that "Xun Yong" was a good book (of course, it was still a few points worse than the big shot's own book), and he was looking forward to seeing the second book in the Jiuding series.
"Xun Yong" took advantage of the popularity of five bigwigs in total. Two of them ignored it, and three responded.
Two of them are good storytelling books and are worth buying.
Another one said the book was ugly and advised everyone not to buy it, saying it would be a waste of money!
The completely different evaluations actually aroused the interest of readers.
"Xun Yong" relied on shameless promotional methods to enter the European and American book markets, and in its third week on the market, it landed on the New York Times bestseller list. At this time, "Xun Yong" ranked low on the bestseller list, far from being a "phenomenal bestseller"... After another week, two weeks, and three weeks, "Xun Yong" slowly moved up the bestseller list like a snail, improving a little bit each week, and finally it reached the top.
No. 1 on the weekly chart.
Number one on the weekly chart again.
Once again ranked first in the weekly charts.
When "Xun Yong" topped the bestseller list for three consecutive weeks, the domestic media were not blind and naturally noticed it.
Yuan Fenghui suppressed this news several times and prevented the media from reporting it in a timely manner.
The main purpose is to delay this news until the promotion of "Teenage Idol" to increase the popularity of the movie.
"We can't hold on any longer..."
Yuan Fenghui seemed to be complaining, but in reality she was showing off: "It's been the bestseller for five consecutive weeks. No matter how many benefits I promised our media friends, they wouldn't continue to ignore this news. It's too late to promote 'Teenage Idol', but 'Tangli Love' can still make good use of this."
"You mean, going to Cannes to market my status as a bestselling author?"
Wen Ying suspected that Cannes would not buy it.
Yuan Fenghui, however, is very confident: "Flowers blooming outside the wall and then spread back inside the wall always have a special fragrance. If you can win the Best Screenplay Award for "Tangli Love", will anyone still question why your movie script is worth 5 million?"
Yuan Fenghui is indeed good at making promises. For someone like Wen Ying, who has already achieved a certain level of financial freedom, things are no longer solely driven by the pursuit of financial gain. Or perhaps Wen Ying is simply greedy, seeking both financial gain and award recognition.
If she could really win the "Best Screenwriter" award at the Cannes Film Festival, Wen Ying would have more credibility in front of major domestic film and television companies.
In terms of commercial value, she has "Shendu Youth Journey" to prove herself.
The Cannes Film Festival has already stamped her artistic value.
There aren't many screenwriters in China who can balance business and art... Wen Ying was so flattered by Yuan Fenghui's promise that she couldn't help but follow Yuan Fenghui's line of thought and said, "Even if I don't win the award, I'm still so young and I've already been nominated. There's nothing shameful about it!"
"Shame on you, what shame on you! Those screenwriters are dying to trade places with you!"
Yuan Fenghui strengthened Wen Ying's faith: "Although most of the attention will go to 'Tangli Love' now that this matter has been exposed, 'Young Idol' can still gain some benefits. What's more, your cooperation can win Lin Wenxuan's favor. Building a good relationship with Director Lin will be beneficial to you and us Tianjiao-"
Wen Ying interrupted Yuan Fenghui and said, "Even if I can't earn Director Lin's favor, I should do this. Last time, when the screening schedule of "Shendu Youth" was suppressed, Director Lin's real-name film review helped us a lot. Teacher Yuan, let's do as you think. We will fully cooperate with "Tangli Love" in its award-winning efforts and subsequent domestic releases. This is our way of repaying Director Lin's favor!"
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