"Tell me about it in detail."
Zou Weijun became interested.
Wen Ying smiled shyly, "It's just advertising, but it goes a little deeper than just advertising. It's about extracting a promotional element and embedding it in people's minds, arousing their interest. When they walk into a bookstore, they think of this set of books and can't help but flip through them."
What Wen Ying said is not a new concept. Take the two most popular leading writers of youth literature at the moment as an example. Each of them has distinct labels and elements.
One is a person who dropped out of school at a young age, stood in opposition to the exam-oriented education, and has a rebellious and unruly personality. For ordinary students who have been bound by rules and regulations since childhood, such a label has a fatal attraction.
Although ordinary students cannot all drop out of school like this post-80s writer, they still admire his every word and action.
It seems that writers can live freely, and students also experience such a life together.
The other has a delicate writing style and is a representative of painful literature. In a few years, he will become a representative of decadence and extravagance. What readers pursue is not the unruly nature, but the "upper class" created by the writer, which is difficult for ordinary students to reach.
Different labels, different audiences, their popularity is due to their strength, luck, and the media's promotion.
This kind of marketing is no longer limited to the work itself, but is marketing the writer personally.
Back to the series of books that Zou Weijun mentioned, pure popular science books are no longer able to attract young readers. There are so many youth magazines on the market, how many students are willing to be preached to?
Unless this book can arouse their interest while providing popular science!
"Slogans like 'Author so-and-so highly recommends this' are outdated. It would be better to say 'Author so-and-so warns young people not to read this book.'"
"This book is for parents and is not for reading by anyone under 18 years old."
"The secrets that boys and girls cannot tell."
Wen Ying said several slogans in the style of UC News in later generations in one breath.
I seriously called on students to come and watch, but they were not interested.
Since they are at the rebellious age of middle school, the more you forbid them from reading books, the more curious they will be.
Zou Weijun listened intently.
Wen Ying's words gave Zou Weijun more ideas.
Is this what today’s middle school students are like?
There are so many wonderful ideas in my mind.
Zou Weijun suddenly realized that she might not really understand her son Xie Qian well enough. The inner world of young people is far more colorful than she thought. Therefore, this series of books is not only for students to read, but parents should read it even more. If you don’t understand your own children, how can you communicate with them?
"You really helped me a lot!"
Zou Weijun was inspired and couldn't wait to organize and record the ideas that emerged.
Wen Ying has been in the workplace for many years and is not so ignorant of this. She looked at her watch and said that it was almost time for her to go home.
Zou Weijun invited her to dinner, but Wen Ying declined.
"My parents will be home tonight and we'll have dinner together."
It seems a bit unreserved to stay at my idol’s house for the whole day as my first time visiting him.
"You go ahead and do your work. I'll see Wen Ying off."
Xie Qian completely gave the home court to Wen Ying today.
His mother really liked Wen Ying, and the topic brought up by Wen Ying helped divert his mother's attention.
It is difficult to overcome depression relying solely on medication and psychologists. Xie Qian was mentally prepared and knew that this would be a long tug-of-war. Zou Weijun's willingness to go out to work was a crucial step. Today, Xie Qian saw a glimmer of hope for victory.
If his mother's condition continues to be this good, sooner or later he will get out of depression, have the courage to resolve marital conflicts, and open a new chapter in his life!
Xie Qian sent Wen Ying out, and Aunt Liu, the housekeeper, asked Zou Weijun what time dinner would be served. Zou Weijun first asked Wen Ying how her lunch was when she came to their house today. After getting a positive answer from Aunt Liu, Zou Weijun said that dinner would be served later tonight.
"Or let Xie Qian eat first. I still have some work to finish."
Once inspiration strikes, Zou Weijun is filled with passion for work.
Aunt Liu smiled and nodded. "Please focus on your work first. Xie Qian will definitely be waiting for you."
Living under the same roof, Aunt Liu can of course see that Zou Weijun is in good condition now.
Not only Zou Weijun, but Xie Qian was also very happy today.
The mother and son live in such a big house with a housekeeper and two caregivers. It is usually quite deserted. But when Wen Ying came today, even Aunt Liu felt that the house was lively.
A big house is not necessarily a home, a house with people is a home.
Zou Weijun used to be often immersed in his own emotions, and Xie Qian was not a talkative person either. The mother and son did not communicate much, and the bigger the house, the colder they seemed.
——Xie Qian really should invite more classmates to his home!
——Especially students like Wen Ying.
This thought popped into Aunt Liu's mind, and she happily went to do her housework.
Zou Weijun's steps as he went up the stairs were unusually brisk.
Arguing with the workshop manager at the printing factory was part of the job, as was launching a series of books.
There is no distinction between high and low jobs, but Zou Weijun feels that the latter is more meaningful.
She needs to be recognized.
Whether it is recognition from colleagues and leaders, or from his son Xie Qian, or even from the entire society.
These things can help her to feel good about herself.
If a person completely denies himself, then there is really not much meaning in living in this world.
Xie Qian sent Wen Ying to the car.
In November, the ginkgo trees had begun to shed their leaves. Stepping on the ginkgo leaves on the ground, Xie Qian wanted to say "thank you" to Wen Ying, but he felt that these two words were too light and not meaningful enough.
My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!
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