"Jiang Youjia."
These three words were squeezed out from between Zhao Dong's teeth, carrying a chilling chill.
The new driver gripped the steering wheel like a speechless sculpture.
…
After the third monthly exam, Wen Ying and the others were finally about to open the main branch of the "Shrimp King" restaurant. Prior to this, Zou Weijun helped with the operation, putting Xie Qian's plan into practice.
First, the provincial key and fire departments jointly launched the "Little Firefighters" volunteer activity. The "Shrimp King" donated a batch of fire extinguishers, shouted the slogan "Meet to eat shrimps in winter", contributed the newly renovated store, and filmed a fire protection public welfare short film. Once it was broadcast on the Chengdu City TV Station, it left a deep impression on the audience.
A storefront with a red crayfish sculpture hanging on the wall.
Red dry pot shrimp.
Bright red peppers.
These first impressions leave viewers with a good appetite.
It was originally a public service film about firefighting, but the city station received many calls containing complaints and grievances from viewers.
What kind of public service film is this? It’s shot just like a food promotional video!
There was a table full of dishes, and you could smell the aroma even through the screen. The dining table suddenly caught fire, the diners were panicked, there was a commotion in the restaurant, and a young waiter passing by took down the fire extinguisher on the wall and sprayed it at the table. His movements were quick and his explanation was precise. To be honest, many people have seen fire extinguishers hanging on the wall, and have seen scenes of fire extinguishers being used, but most people don’t know the specific methods of use. The safety bolt must be pulled before using a fire extinguisher!
The audience complained, not that the short film was bad, but that it was too good. It was bad enough that the fire protection public welfare short film looked like a food promotional video, but what was the point of not leaving an address at the end of the film?
Looking more closely, the shop assistant who picked up the fire extinguisher in the video seemed too young and naive... Hey, she looks familiar. Isn't she Li Mengjiao, the runner-up of Super Girl?
"Why is she filming this?"
"It's been two or three months since the competition ended. I often hear news about the champion and third place winner, but Li Mengjiao hasn't been seen that often."
"I thought she had retired!"
"Study is the most important thing. I'm still in high school. How can I appear on TV every day?"
Li Mengjiao's fans have been following her movements and know that she is preparing for her first solo album recently. However, the general audience still remembers Li Mengjiao during the competition. After the competition, Li Mengjiao has not been exposed, and they gradually forgot about her.
A public service short film about firefighting, which was only broadcast on Chengdu City TV, reminded the audience of Li Mengjiao and the excitement of the Super Girl competition this summer.
Li Mengjiao returned to the attention of Chengdu citizens, not by participating in commercial performances, but by filming a public service film on firefighting, which was a very popular move.
Li Mengjiao's fans are even more excited, feeling that Li Mengjiao is different from others and is a breath of fresh air in the entertainment industry.
After the short film was broadcast, online discussions about Li Mengjiao increased dramatically.
As Xie Qian said, this is a good thing that benefits all parties.
The fire extinguishers donated by the 'Shrimp King' were first provided to the old residential area where Yang Xi's family lived. Fire safety knowledge lectures were held several times in turn. Wen Ying brought her friends to be volunteers. Everyone used their spare time to memorize the information. Wen Ying wrote several short scripts and arranged them into humorous skits to make the fire safety knowledge lectures less boring. Wen Ying knew that there would be a fire, and since she was holding this event, of course it would not just be a formality.
The activity was so successful that the school felt that such volunteer activities could be held more often. Zou Weijun contacted reporters, took many photos of the scene, and reported it in the newspaper first.
The matter should have almost ended here, but Wen Ying suddenly suggested that they just shoot a public service short film on firefighting, which could be broadcast on TV stations for better results.
I have worked with the municipal TV station before, and Producer Yan was very easy to talk to. This time I still went to Producer Yan. With Producer Yan submitting the proposal, the station did not make it difficult.
As for the leading role in the public welfare short film, Wen Ying and the others didn't want to be on camera, and Li Mengjiao was the most suitable candidate.
Yuan Fenghui didn't expect that after spending 2,000 yuan to ask Wen Ying to write the MV script, she would actually get such an additional benefit.
Do you still need to consider whether to shoot a promotional video?
Must take a picture!
This is a situation where the benefits outweigh the disadvantages.
Asking Li Mengjiao to shoot a public service film for no apparent reason would seem like there is an ulterior motive if the timing is wrong. But this time it is different. The activity was originally a joint effort of the provincial key department and the fire department. Li Mengjiao joined in as a volunteer from the beginning, so it is only natural to ask her to shoot a public service film.
The provincial key university dislikes the trend of idol-chasing on campus, and Li Mengjiao is treated as an ordinary student. However, if Li Mengjiao's popularity is used for the right reasons, the school will still support it. This is a positive guidance and demonstrates the school's successful quality education.
When shooting the promotional video, Yuan Fenghui was more active than anyone else. The MV shooting team invited for Li Mengjiao was forced to shoot a public service film before the MV was even shot.
The effect after the broadcast was very good, the audience responded well, the Chengdu Fire Department was satisfied, and the leaders of the municipal TV station also praised producer Yan... Yuan Fenghui saw the opportunity and wanted to let Li Mengjiao be the fire protection ambassador of Chengdu!
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