Exclusive broadcast rights and first broadcast rights are of course different.
The so-called "exclusive broadcast" means selling the copyright of the series to Hunan Satellite TV. Hunan Satellite TV can broadcast it however it wants, even if it is rebroadcast once a year, it does not need to pay Tianjiao Film and Television. Moreover, within the specified time, "The Princess' New Clothes" cannot be broadcast on other TV stations. This drama has become the exclusive resource of Hunan Satellite TV.
"First broadcast" means that Hunan Satellite TV, as the first TV station in China to broadcast "The Princess' New Clothes", enjoys priority broadcasting rights. Other TV stations have to wait until Hunan Satellite TV finishes broadcasting before they can broadcast the second round.
The first broadcast of a TV series is the most valuable because it is fresh, so the first broadcast rights are also the most expensive.
Last year, the State Administration of Radio, Film and Television stipulated that "the same TV series cannot be broadcast on more than four satellite channels at the same time", which directly triggered the battle for the "first broadcast rights" of domestic TV series. Whoever can pay a high price to buy the first broadcast rights of high-quality dramas will seize the initiative in ratings share.
"Exclusive broadcasting rights" go one step further than "first broadcast rights". This is to completely leave no way for opponents to survive from the root.
Yuan Fenghui had inquired about the market before and knew that CCTV did have the intention of producing "exclusive dramas". CCTV had the strength and ratings base to do so, but it was just a vague rumor and nothing had been confirmed.
Hunan Provincial Satellite TV is not lagging behind in this matter and is following the pace of CCTV.
Although Yuan Fenghui was surprised, she could not accept it.
Whether it is an exclusive broadcast or a first broadcast, it all comes down to the price of the copyright. As long as the price is high enough, there is nothing wrong with selling the exclusive broadcast rights to Hunan Satellite TV.
Having bought the drama at a high price, Hunan Satellite TV is more anxious to recoup its costs than Yuan Fenghui. Yuan Fenghui is not afraid that Hunan Satellite TV will withhold the drama from broadcasting.
In order to recoup costs and create profits, Hunan Satellite TV will not only broadcast it, but will also broadcast it multiple times, all to increase Li Mengjiao's exposure!
Yuan Fenghui had a plan in mind, but looked very embarrassed:
"Director Fan, your request for exclusive broadcasting rights is beyond my expectations. I'm just a manager at Tianjiao Films, not the boss. My decision alone doesn't count. You need to let me discuss this with the boss!"
Yuan Fenghui doesn’t have the final say?
I'm afraid that all the other people in Tianjiao Film and Television combined are not as knowledgeable as Yuan Fenghui.
But that's how negotiations work. Neither side will reveal their cards the first time, but will first test the opponent's strength. This is especially true for a transaction involving such a high amount of money. As long as Yuan Fenghui does not reject the request for "exclusive broadcasting rights" outright, Director Fan knows that the matter can be discussed further.
Now the focus of both parties has shifted from competing for the August summer vacation schedule to how much the "exclusive broadcasting rights" are worth. The trial viewing that Yuan Fenghui proposed before is no longer necessary. The fact that Hunan Satellite TV asked for the "exclusive broadcasting rights" means that it recognizes the quality of "The Princess' New Clothes".
Yuan Fenghui knew about this, Director Fan knew about it, and some leaders in the station knew about it. It would not be announced until the price for the exclusive broadcasting rights was negotiated, so Liang Dan didn't know.
Liang Dan suddenly received the news that "Emerald Forest" was scheduled to be broadcast on August 2nd. As for when "The Princess' New Clothes" would be broadcast, the station was still unsure because the copyright had not been negotiated.
Pan Li was confused.
I haven't even made a move yet, and I've already won?
Pan Li went to find Director Guan to confirm: "It's true that Sister Xu Mei's drama will be broadcast first. So will Li Mengjiao's drama be broadcast?"
Mr. Guan walked with a breeze, and his whole body was full of joy.
"Yuan Fenghui was too greedy and asked for too high a price. The negotiations with Director Fan broke down! It will definitely be broadcast, but not necessarily on Hunan Satellite TV. It might be sold to other channels."
Pan Li sincerely sighed: "What better platform is there than Hunan Satellite TV!"
Of course there is a better platform than Hunan Satellite TV, and that is CCTV.
However, CCTV has always favored serious dramas. Even mother-in-law and daughter-in-law dramas are better than youth idol dramas. It is unlikely that they will buy the first broadcast rights of "The Princess' New Clothes"!
Except for the central TV station, all local TV stations were defeated by the talent show of Hunan Satellite TV this year.
What's more, other stations cannot offer too high a price for dramas that Hunan Satellite TV does not buy.
Thinking about the fact that "The Princess' New Clothes" missed the prime time slot and the first broadcast rights could not be sold at a high price, Pan Li's smile was particularly genuine.
Mr. Guan was also happy. It was finally Yuan Fenghui's turn to be humiliated. Recently, Yuan Fenghui had been enjoying too much glory thanks to Li Mengjiao. The more high-profile Yuan Fenghui was, the more unhappy he was.
For this year's talent show, the station also asked someone to write a theme song called "Sing If You Want to Sing", and specifically asked Li Mengjiao to record it and let Li Mengjiao sing it for the first time. It really seemed that Li Mengjiao got all the benefits.
Yes, Li Mengjiao’s popularity boosted her first solo album, and Mr. Guan’s company also made money.
But although it's still about making money, this time it's the most frustrating.
Li Mengjiao still has value now. Once Li Mengjiao is no longer tied to talent shows for promotion, and her popularity peak has passed and her album sales have dropped, President Guan will have other tricks waiting for Li Mengjiao!
He was not targeting Li Mengjiao on purpose, he wanted to better manage the new people the company had just signed.
Let the newcomers see that Li Mengjiao is doing better without signing a contract with the company, and they may imitate Li Mengjiao's behavior!
Even if it is just to make an example of her, Mr. Guan cannot let Li Mengjiao have an easy time.
After the release date of "Emerald Forest", Mr. Guan showed some tenderness towards Xu Mei. He picked up a little bit of capitalist conscience from the garbage dump and decided to give Xu Mei a holiday so that she could have a good rest. He called Xu Mei to the office and told her:
"The company has always valued you. Even if they sign a newcomer, can they still surpass your status? You need to rest well and adjust your condition. When "Emerald Forest" starts airing, you still have to cooperate with the promotion."
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