"The Princess' New Clothes" premiered on Friday evening, September 2nd.
Director Fan of the Hunan Satellite TV Program Center has been pushing the station to buy the exclusive broadcasting rights of "The Princess' New Clothes" from the beginning to the end. Director Fan and other senior executives of the station have high hopes for this drama.
Of course, where there are people, there are rivers and lakes. Hunan Satellite TV is not a harmonious paradise, and some people still criticize the dramas promoted by Director Fan.
The copyright fee of 70 million is too high!
How many advertisements do we need to sell to earn back the copyright fees?
Director Fan ignored the negative voices and said that Hunan Satellite TV is experienced in earning back copyright fees.
First of all, expansion!
The original script of "The Princess' New Clothes" was 13 episodes. After Wen Ying's revision, the content of the series was expanded to 24 episodes. Hunan Satellite TV spent 70 million to buy the exclusive broadcasting rights, so it is naturally qualified to re-edit it.
The original, ad-free version without the opening and ending credits was 45 minutes long per episode.
Director Fan had someone add the opening and ending credits, plus a one-minute preview of the next episode, so each episode is more than 50 minutes long... There are also several commercials inserted in the middle of each episode, which is too long and will cause eye fatigue for the audience. The TV station re-edited the show for the audience's sake.
The plot of the 24-episode TV series remained unchanged, but it was changed to 32 episodes after being produced by the TV station.
Even though there are only 8 extra episodes, the advertising fees for these 8 extra episodes will be more than 8 million!
If expanding the series is just a routine operation of Hunan Satellite TV, in order to make a profit, the TV station has already been laying the groundwork to promote the drama. Slogans like "Li Mengjiao's first film work" were shouted loudly, making it clear that they wanted to exploit Li Mengjiao's popularity.
Li Mengjiao’s fans are very active on the entire Internet. As soon as the news was released, many fans were looking forward to this drama!
Fans have their own filters when looking at their idols. Even if Li Mengjiao’s acting is very bad, fans will defend her. This is the first TV series starring Li Mengjiao. It is normal for newcomers to have awkward acting skills!
Fans are so worried about whether Li Mengjiao will have any acting jobs in the future that they are eager to roll up their sleeves and collect ratings data for Hunan Satellite TV.
After all, their personal strength cannot raise the ratings out of thin air. In order to help Li Mengjiao, these fans advertised "The Princess' New Clothes" everywhere on the Internet. On the entertainment section of Tianya Forum, there has never been a single post related to "The Princess' New Clothes".
"Teenage Idol" and "The Princess' New Clothes" are both related to Wen Ying, but people didn't know it at that time.
However, there was another large portal website that noticed the madness of Li Mengjiao's fans. On the day when "The Princess' New Clothes" was about to premiere, the portal website sent an invitation letter to Tianjiao Film and Television.
"Our website will launch its own Blog 2.0 public beta version on the 8th, and we have invited Li Mengjiao to write a personal blog on the site so that she can interact closely with her fans."
Blogging is not a new thing.
In fact, blogs first emerged in 1998 and were introduced to China around 2000, but they have always been lukewarm.
It was not until last year that blogs made some splash in the country.
This year, several major portals have taken a fancy to this business and have entered the blog market together.
As for how far blogs can go, the major portals actually could not predict it, but now blogs have indeed become the fourth form of online communication after email, BBS, and ICQ.
A personal blog is an online diary and the "Reader's Digest" of the Internet age.
The portal invited Li Mengjiao to open a personal account on their blog because they saw Li Mengjiao's popularity on the entire network and wanted to use Li Mengjiao to attract traffic.
Yuan Fenghui is so smart!
If the blog of this portal website has already been established, Li Mengjiao needs to take the initiative to open an account and occupy the platform with the largest network traffic. Now that the public beta 2.0 version has just been launched, the portal website has to beg Li Mengjiao... This is similar to an advertising endorsement. Li Mengjiao can accept the invitation, but how much "endorsement fee" is the portal website willing to pay?
The portal website could certainly afford the price Yuan Fenghui was looking for. No internet company is poor; they're all burning through investors' money. But even with the portal website's deep pockets, Yuan Fenghui's offer exceeded their expectations. They wanted more than just Li Mengjiao; they wanted celebrities from various fields. Yuan Fenghui's offer was already close to that of an A-lister.
Has Li Mengjiao reached this level?
The people at the portal were a little confused.
Yuan Fenghui was not in a hurry. Instead, she took the initiative to persuade the other party to wait a few more days: "Meng Jiao's TV series will be broadcast tonight. Let's check the ratings first."
This is indeed a criterion, and the other party agreed readily.
Yuan Fenghui expressed her willingness to buy one get one free and also packed up the male lead of "The Princess' New Clothes", Yun Chen, and sent him to the other party's blog.
Compared with Li Mengjiao's offer, Yun Chen is much cheaper, but Yun Chen is not on the first batch of invitation list!
Yuan Fenghui thinks the other party has no taste.
Handsome guys are always attractive. People who are not handsome need to rely on their talents. Even if handsome guys cannot write brilliant articles, they will have female fans clamoring for them when they share trivial things in their lives. In Yuan Fenghui's eyes, there is no difference between being a "blogger" and a star-maker. If you master one method, you will master all methods. People in portal websites don't understand this truth!
Yun Chen will definitely be popular after "The Princess' New Clothes" is broadcast. The offer for inviting Yun Chen then will not be the same as today's.
At this moment, Yuan Fenghui did not remind the other party and planned to negotiate the price with the people from the portal website after the series was broadcast.
Before hanging up, Yuan Fenghui thought of something else: "You want to invite people from all walks of life, so how about writers?"
If you want to be able to write, you have to be a writer.
Yuan Fenghui wants to seize this opportunity to expand Wen Ying's popularity.
She talked about Wen Ying's situation. "Teenage Idol" was quite well-known on the Internet, so it was feasible for Wen Ying to use "Fish Against the Current" to open a personal blog, but Yuan Fenghui's offer was also very "inflated".
Moreover, the portal has already invited the two most famous writers of youth literature. One more "fish swimming against the current" is not too much, and one less is not a big loss either.
Yuan Fenghui now confirmed that the person who came to discuss business with her had limited vision!
If you can't even ride on the popularity of others, why bother setting up a portal? Even if the "fish swimming against the current" is only popular for a while, you have to grab it - not to mention the commotion caused by "Teenage Idol" on Tianya. As long as Wen Ying joins the blog of the portal, she can immediately divert some of Tianya's users over there!
Yuan Fenghui insisted on the entry prices of Li Mengjiao, Yun Chen and Wen Ying and refused to give in. The other party lost interest in talking and ended the call quickly.
Since the matter had not been settled, Yuan Fenghui was not in a hurry to notify Wen Ying and the other two. Everything would just have to wait until "The Princess' New Clothes" was broadcast!
That night, those who watched in front of the TV included not only Wen Ying's friends, but also Xu Mei, Pan Li and others.
Xu Mei wanted to see why "The Princess's New Clothes" could sell for 70 million and whether Li Mengjiao's acting was good. Pan Li wanted to find some flaws in "The Princess's New Clothes". If the show dared to promote materialistic values or had kissing scenes with minors, Pan Li would definitely report it!
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