In 2005, Hunan Satellite TV held two Super Girl talent shows.
The era of entertainment to death has quietly begun, and most ordinary people living in this era have not noticed the changes in time. For contemporary young literature lovers, Under the Banyan Tree in 2005 was still in its final heyday. In the first half of this year, it even formed a strategic alliance with Peking University Founder and began to enter the sunrise industry of e-books... Who could have guessed that just one year later, due to poor management, Beta Schumann would sell "Under the Banyan Tree" at a 50% discount!
The changes of the times are sometimes dramatic, like the 1980s when China began its reform and opening up.
Some are like the present, such as the first few years after the millennium. The changes are subtle and silent. People living in this era are lucky and confused. Looking back after more than ten years, they find that they can't keep up with the development of the times inexplicably.
These slow-witted people began to criticize the social atmosphere for becoming impetuous. They began to shout that Chinese music is dead, movies are dead, and literature is dead!
Of course music, movies and literature will not die. These are arts that have almost no barriers to entry for ordinary people. How can they die? They will just continue to exist in a different form.
Songs no longer need to be stored on tapes and CDs, they have become digital music.
The movie market is polarized. People will go to the cinema to watch big IP series with increasingly sophisticated special effects and higher box office, while ordinary movies can be watched online. There are even online movies that are only played on online platforms.
As for literature—
The print media is in decline, Under the Banyan Tree is in decline, "Mengya" and the New Concept Competition, including the youth magazines familiar to the post-80s generation, all seem to have lost their waves.
Is literature really dead then, and will no one read it anymore?
No.
Readers who love reading are still there, including not only those born in the 1980s who have established families and careers, but also those born in the 1990s and 2000s. The only difference is that the way people read has changed, from buying physical books to reading e-books. The time for reading has become fragmented, and the place to get books has also changed from bookstores to mobile apps.
Online literature and traditional literature are both literature. All authors who can succeed in the online literature industry are quite talented. Some stubborn people refuse to admit it. These people may be the same group of people who are now clamoring that celebrities advertising essay competitions is a vulgar invasion of literature.
Resist new things.
Refuse to embrace the changing times.
Gradually it became an antique.
Wen Ying herself doesn't care. The essay competition is not meant to attract old-fashioned people. It doesn't matter to her whether these people participate or not!
On the evening of the 3rd, the promotional video for the essay competition was broadcast on Hunan Satellite TV.
It started with Yun Chen, then Zhang Yangning, then Li Mengjiao, and finally Wen Ying.
When Yun Chen's promotional video was first broadcast, the audience in front of the TV were surprised and delighted.
It’s Yun Chen!
Is Yunchen shooting a commercial?
Hey, why is it not an advertisement, but a promotional video for an essay competition.
Yun Chen’s promotional video naturally focuses on Yun Chen’s beauty - bah bah bah, no, it focuses on showing Yun Chen’s culturally cultivated side. Yun Chen debuted late, but he is different from the average male models from Taiwan. Yun Chen entered the industry after graduating from university, and his academic qualifications really surpass a large group of male stars from Taiwan nowadays!
Of course, Yun Chen’s academic qualifications were not mentioned in the promotional video, but Yun Chen, who was like this, was shooting a promotional video for the essay competition, and his temperament was really well-controlled.
It has a noble, elite style, and also a literary style.
In the promotional video, Yun Chen did not play anyone, he was just himself, an actor eager to make a breakthrough.
Yun Chen shuttled between the library and walked in the bookstore. His slender and beautiful fingers ran across the neatly arranged spines of books. He was looking for stories that could move him, and he longed to play a better role.
"I'll tell your story."
When Yun Chen said this in front of the camera, the female audience in front of the TV skipped a beat.
Subtitles appeared on the screen. On November 15th, along with the application form distributed by the magazine "Spark", outstanding works have the opportunity to be adapted into film and television works, and Yun Chen can also be cast?!
"I can do it!"
“This is a call to me!”
"Can we register only on the 15th? Can we do it earlier?"
Those who were agitated included not only Yun Chen’s fans, but also some young literature enthusiasts.
Compared to fans who have to spend two hours to write an 800-word essay, those who can be called literature lovers can easily write an 800-word essay, and most literature lovers, like Wen Ying, have a dream of writing.
The New Concept Writing Competition receives so many manuscripts every year, which is enough to illustrate the creative desire of the younger generation.
Although this "Tianjiao Xinghuo Cup" essay competition cannot lower your scores to get into a prestigious university like the New Concept, the essay stories have the opportunity to be adapted into film and television works, which is also very good!
Yunchen’s promotional video still did not mention how the specific awards would be arranged.
Yun Chen’s fans were just there to watch the fun, while those who were interested in participating were extremely anxious.
Want to watch it again? Yun Chen’s promotional video is not broadcast again. During the commercial break, it is replaced by a promotional video with Zhang Yangning as the protagonist!
Zhang Yangning's promotional video focuses on Zhang Yangning's original talent.
In the promotional video, Zhang Yangning is Zhang Yangning. She locked herself in the room with her guitar to look for inspiration. She plucked the strings over and over again, sometimes frowning, sometimes excited, and even cried and tore up the music score when she was emotional, until a smooth melody overflowed from her fingers. It was dawn, and the sunlight shone through the window onto Zhang Yangning's face. Her expression was so light and satisfied.
"Creation is universal. A good story is as infectious as good music. I write the songs, and you write the stories!"
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