The influence of popular TV series is huge. They can create stars and make money. Every company wants to produce a hit TV series.
"The Princess' New Clothes" made the newly established Tianjiao Company stand out in the industry. Yuan Fenghui has higher hopes for the second drama shot by the company.
Therefore, Yuan Fenghui was willing to spend 3 million to invite the Chinese pop queen Hu Man to make a guest appearance, and also paid a large sum of money to invite Huang Yongjun to produce the music album of the same name, and to cooperate with Zou Weijun to launch the novel of the same name "Starry River and You"... In the past, the profits from these peripheral products, especially the profits from TV drama music albums, were mostly earned by pirates. Yuan Fenghui wanted Tianjiao to make this money!
When Yuan Fenghui expressed her thoughts, Li Mengjiao was naive and didn't realize the importance of the matter at all, but Wen Ying was greatly shocked.
Wen Ying wants to start building her own IP world from the Jiuding series and make plans for the future.
Yuan Fenghui is also not slow in her actions. She is going to try it with "Starry River and You"!
Of course, Yuan Fenghui did not propose the concept of "IP", but what she did was to integrate resources to make "Starry River with You" into an IP work that can make more money and generate continuous profits.
Wen Ying couldn't help but sit up straight.
Wen Ying has her own understanding of IP.
Wen Ying has no shortage of theoretical knowledge, but she lacks practice in how to create a successful IP by herself. Yuan Fenghui called everyone here today, saying it was a meeting to discuss, but it was more like a lecture - in foreign countries, the method of creating IP is already very mature. In China in 2006, Yuan Fenghui's behavior was definitely an industry pioneer!
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