In 2019, "IP" has become a very popular concept in China.
When IP was first mentioned, people thought of the Internet Protocol, which is the IP address that every networked host has.
The IP that Wen Ying mentioned is intellectual property, the abbreviation of "intellectual property". The earliest proposal of this concept can be traced back to the First Industrial Revolution and it is widely used in the fields of economics and law.
In the cultural field, the so-called IP is the essence output after the culture accumulates to a certain level. It has a complete world view and values and has its own vitality.
To put it more bluntly, "Harry Potter" is a world-class IP. JK Rowling first created the "Harry Potter" series of novels, which were then adapted into films by Warner Bros. This series of books and films has built a vast IP universe, with the books selling well, the films racking up box office success, and countless peripheral products. This top-tier IP propelled the original author, JK Rowling, into the "billionaire club" in 2010.
"Harry Potter" is the most typical top IP incubated by novels. The incubation of IP is not limited to adapting novels into film and television, but also includes animation, games, etc., to build a large industrial circle around IP.
The UK has "Harry Potter", and other famous world-class IPs include Disney, Marvel, The Lord of the Rings, and World of Warcraft in the United States, and Hayao Miyazaki and Makoto Shinkai in Japan.
China also has such IPs, the most typical of which are the Four Great Classics!
Novels are not the only way to incubate IP. Another method is to shoot a TV series first and then release the novel and soundtrack album of the same name, as Yuan Fenghui does. However, compared to incubating IP with popular novels, Yuan Fenghui's method requires more costs and has greater risks.
There is no cost to incubate a novel.
Not every novel can be called an IP. Before being selected, the novel must have sufficient popularity, and the film and television company only needs to purchase the copyright to adapt the novel.
The more famous the novel, the more expensive the film and television copyright.
But compared to the overall adaptation cost, the copyright fee is nothing!
Nowadays, you can buy the film and television rights of popular works for millions, but to shoot "Star River With You", Wen Ying alone invested 4 million. The total cost of the whole drama is far more than 30 million and close to 40 million. The cost of using film and television dramas to incubate IP is so staggering - Yuan Fenghui is not stupid. She shot "Star River With You" not to reverse the operation to incubate IP, but she has confidence in the drama itself. It has already been filmed, and now she just wants to seek greater benefits.
In foreign countries, IP incubation is already very mature. The Chinese have only had enough food for a few years, and the film and television cultural industry is not developed enough. The concept of IP incubation has not yet been introduced. At most, when a drama becomes popular, the film and television company will quickly launch a sequel. Yuan Fenghui's idea is definitely ahead of the times.
Not to mention how shocked Wen Ying herself was, everyone who attended the meeting, except for naive people like Li Mengjiao, listened very attentively, including Mrs. Wang, who is now the public relations manager of Tianjiao.
Mrs. Wang doesn’t understand what IP is, but since she was able to conquer her husband Wang Jun, who runs a mobile phone store on Taisheng South Road, it is obvious that she herself cannot be an honest person.
Mrs. Wang has her own understanding of what Yuan Fenghui said.
Some people don’t like watching TV series, but what if they like reading novels?
I don’t like TV dramas or novels, but I might like listening to songs.
The novel, film and television drama and music album of the same name are like a big net, which can catch different fish when it is cast.
Hey, think about it from another perspective, Wang’s Mobile Phone City doesn’t necessarily only sell mobile phones!
Mrs. Wang's mind was suddenly opened up.
What’s the big deal about opening several stores at the same time? We should increase the variety of products!
In addition to mobile phones, there are other digital products. People who can afford mobile phones can also afford computers. Why can't the Wang family sell computers on Taisheng South Road?
While Mrs. Wang was daydreaming, Zou Weijun frowned.
Yuan Fenghui’s plan is certainly a good one.
As a TV series aimed at young audiences, "Starry River With You" does not need a lofty purpose. Compared with the currently popular Taiwanese idol dramas, "Starry River With You" does not have many love lines, but is more about young people's struggles in their careers and the pursuit of their dreams.
As the screenwriter of "Starry River and You", Wen Ying has excellent literary skills and it is easy for her to transform "Starry River and You" from a script into a novel.
Yuan Fenghui's plan will not require Wen Ying to spend too much energy, and it can even increase Wen Ying's popularity and income.
But does it help improve Wen Ying's creative level?
Zou Weijun thinks it is not of much help!
The story of "Star River and You" somewhat repeats the path of "Teenage Idol". It is like the protagonists of "Teenage Idol" have grown up and entered the entertainment industry, a world of fame and fortune, facing a more adult and realistic world.
If a novel with the same name is really published, with the influence of the TV series, the sales will not be bad.
But compared with the Jiuding series that Wen Ying is currently creating, its literary quality is far inferior!
The Jiuding series is created based on the integration of Chinese legends and history. According to Wen Ying's plan, it will definitely build a magnificent novel world.
Let me put it this way, many youth literature writers can write "Galaxy and You", but the Jiuding series is not one of them!
If Wen Ying really wants to leave her name in the Chinese literary world, she has to write what others cannot write and have her own characteristics.
Zou Weijun thought a lot, but did not refute Yuan Fenghui in public.
Wen Ying will definitely write the novel of the same name "Star River and You", and Zou Weijun cannot interfere with Wen Ying's decision based on his own ideas.
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