Xie Qian believed that broadcasting the show on several satellite TV channels together was the best option, and Mrs. Wang happened to think the same.
The domestic TV drama market currently implements the "4+X" model, which means that a TV drama can be broadcast simultaneously on up to four satellite TV stations and several terrestrial channels. This is a regulation promulgated by the State Administration of Radio, Film and Television in 2004.
The "4+X" model has both advantages and disadvantages for TV stations. Joint broadcasting is different from exclusive broadcasting. Several TV stations share the cost of purchasing films, and ordinary TV stations also have the ability to buy good dramas. This is an advantage; the disadvantage is that it is impossible to have unique competitiveness. When viewers can watch the same drama on other channels, most viewers will not stick to one channel and not change channels!
When seeing a good drama, everyone wants to get the exclusive broadcasting rights.
No matter how expensive the copyright fee is, you can still afford it if you grit your teeth. A truly poor satellite TV station will never receive an invitation from Mrs. Wang.
The problem is that Tianjiao doesn’t want to sell the exclusive broadcasting rights!
At least for the drama "Star River and You", the joint broadcast will bring greater benefits to Tianjiao. This is Xie Qian's idea.
Mrs. Wang's idea was more crude: Tianjiao had learned a lesson from its cooperation with Hunan Satellite TV. It only cooperated with one platform and got a lot of benefits from it. But people are greedy. They want to get two more after getting one point. On the one hand, they want to restrict Tianjiao on the other hand. Then it's better to leave without seeing him off!
It's not like we can only rely on Hunan Satellite TV for our livelihood. Facts have proved that as long as we can make good dramas, we will have no worries about selling the broadcasting rights.
Sensing Mrs. Wang's thoughts, Zhejiang Satellite TV first formed an alliance with the other two TV stations. While Oriental TV and Anhui Province Channel 1 were still competing for the exclusive broadcasting rights, the other three TV stations had already formed a group and were determined to advance and retreat together.
The power of three TV stations is certainly greater than that of one. Mrs. Wang thinks that the representatives of the Oriental TV and Anhui Province are stupid, but the scumbag's usual routine is to say one thing and mean another. Mrs. Wang thinks of the "4+X" model that she had just made up before coming to Hunan Province. In order to maximize the interests of Tianjiao, she has to pull in one more TV station.
His eyes moved back and forth between the Oriental TV Station and the two representatives from Anhui Province, and he was constantly weighing the pros and cons in his mind.
Oriental TV is in Shanghai.
Wang Shuang said that Wen Ying and Xie Qian both wanted to go to Shanghai to attend university, so Li Mengjiao and Wang Shuang would also follow. A mother worries about her children when they are away from home. For the sake of the children, it would be good to develop some connections in Shanghai.
Mrs. Wang's balance tilted towards Oriental TV. Under Mrs. Wang's crazy suggestion, the Oriental TV representative finally came to his senses and chose to move closer to Zhejiang Satellite TV at the most critical moment:
"Four, our four satellite TV stations are willing to jointly broadcast "Galaxy With You"!"
When the representative of Oriental TV shouted this, the copyright battle for "Star River With You" had a winner. Anhui Province Channel 1, which insisted on the "exclusive broadcasting rights", was instantly eliminated. Upon learning of the result, the representative of Anhui Province Channel 1 looked confused and distressed.
The representative of Oriental TV was afraid.
If they hadn't reacted quickly enough and known how to make choices at the critical moment, the Oriental TV representative would be dumbfounded now!
...Is I out already?
"Manager Dong, you haven't heard our offer yet. We are really sincere!"
The representatives of Anhui Province felt very aggrieved.
Mrs. Wang smiled and comforted him: "As for the next play, let's consider your station first, okay?"
not good!
We want this one, we want "Star River and You"!
The representatives from Anhui Province were dissatisfied, but Mrs. Wang comforted them with ease: "Tianjiao is a new company and has been learning by trial and error. You may have seen our first drama, "The Princess' New Clothes," which aired on Hunan Satellite TV last year. Our second drama was "Star River and You." I personally think that Tianjiao's dramas are getting better and better. Our team is constantly growing, and by the time we get to the third drama, it will definitely be even better~"
Why can a scumbag be a scumbag?
A sweet talker can coax people, but not in a perfunctory way. The representatives of Anhui Province thought what Mrs. Wang said made a lot of sense.
With half coaxing and half deception, Mrs. Wang personally escorted the Anhui Provincial TV representative out the door, solemnly leaving her contact information and repeatedly assuring that Anhui Provincial TV would prioritize the third drama. Then, after returning, facing the representatives of the remaining four TV stations, Mrs. Wang swung her 40-meter-long sword:
"Okay, let's talk about copyright fees. We at Tianjiao aren't a company that values money, but you've all seen the sample footage of 'Star River With You.' We invested so much in the filming costs, we can't let us do business at a loss, right? If it really doesn't work out, the guy from Anhui Province hasn't left yet. I can call him back to discuss it!"
Tianjiao doesn't value money, but he cannot live without money.
The representative of Zhejiang Satellite TV sighed secretly.
Manager Dong may be an outsider to the film and television industry, but when it comes to doing business, he is really very good at it. He is like holding a string in his hand, sometimes tight and sometimes loose, making everyone's mood fluctuate like riding a roller coaster.
Now it seems that Anhui Province Channel 1 has lost and the four TV stations have won.
But did you really win?
No!
The winner is the genius.
It's like a woman going shopping and expressing her love for a certain piece of clothing or a pair of shoes too early, and then asking if there is a discount... How could there be one? The people who could bargain before are now unwilling to budge!
Why.
The Zhejiang representative forced a smile. "Of course, of course. Good dramas shouldn't be cheap. If even good dramas can't make money, which company will put their heart into making good dramas in the future? Let's sit down and discuss the copyright fees. Manager Dong, can you please state Tianjiao's expected price range? We can also demonstrate our sincerity."
The eldest brother has expressed his stance, so naturally the younger brothers have to follow suit. Everyone said that the copyright fee is easy to negotiate. Mrs. Wang smiled:
"You should have noticed that I'm usually in charge of the company's external public relations, and Mr. Yuan has always been in charge of the copyright fees. Mr. Yuan trusts me, an outsider, so don't lie to me!"
People working in public relations are smarter than monkeys, how can they cheat?
Oh, just pay the money honestly!
The show is really good, that's what matters most.
The Zhejiang TV representative reflected on the entire promotional event and suddenly became skeptical of the so-called gossip: "Did 'Star River With You' really run into trouble in post-production?"
From the beginning to the end, it was Hu Man herself who was saying it, and it was the people from Hunan Satellite TV who were saying it. Mrs. Wang never directly admitted it at all!
Mrs. Wang smiled slyly: "What do you think?"
…
Tianjiao sold the broadcasting rights of "Star River and You"!
The four provincial satellite TV stations, Zhejiang Satellite TV, Oriental TV, Shandong Satellite TV and Henan Satellite TV, will broadcast the event in July!
Although Yu Tianlin and the others had been mentally prepared after Liang Dan returned from the promotion meeting, when the matter was finally confirmed, Yu Tianlin's expression was really a little bit unbearable: "Four channels broadcasting simultaneously..."
Mr. Guan laughed and said, "The audience share of these four TV stations is not as good as that of Hunan Satellite TV. I have more confidence in your new drama, Tianlin!"
Even the old tool Cao Bo thinks that Mr. Guan is an idiot.
One TV station can't match the audience share of Hunan Satellite TV, so how can four TV stations combined not match it?!
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