"Tianjiao has finally started promoting."
Liang Dan called a few people together. The computer screen on the table stopped at Wen Ying's blog page. Wen Ying posted two blog posts in a row, which attracted a lot of attention. The continuously increasing click data showed that new netizens were constantly pouring in.
"Tianlin's new drama trailer has been airing for a week, and they've even held several offline events. I thought Yuan Fenghui was completely indifferent, but it turns out she's losing her composure. I wonder when Yuan Fenghui will release 'Star River With You' in July. It seems they're sticking with the same old routine: whetting the audience's appetite online first, then coordinating promotion through TV channels... Tianjiao really has some skills with online promotion."
Liang Dan's tone was solemn.
Tianjiao is very good at online publicity, and that has been proven.
Apart from anything else, even a small essay contest can go viral, and online publicity has played an indispensable role!
Tianjiao’s largest online publicity platform is the portal website’s blog.
When blogs were first launched, not many people paid much attention to them. Portals even had to pay to invite celebrities to join. However, by this year, blogs have become a very important platform for online exposure.
Including Wen Ying, Li Mengjiao, Yun Chen and Zhang Yangning were initially known as the "Four Prodigies" within the portal. The four of them managed their personal blogs very well and accumulated a large number of fans, and this title spread to the industry.
Any blog post will get a good number of hits, which will naturally get recommended by portal websites. Recommendations can increase the number of views for the four people's blogs, thus forming a positive cycle of traffic, which makes the number of hits on the four people's blogs far ahead of other ordinary bloggers...To this day, the only one who can compete with the "Four Prodigies" in the blogging field is Liang Dan, who has the champion of last year's talent show!
It’s useless if one person can fight, Tianjiao has four people.
Mr. Guan really doesn't understand these messy forums and blogs on the Internet. Liang Dan hopes that the company's contracted artists will also manage their blogs well. Mr. Guan conveyed his wife's orders to the company's artists and even spent money to buy them recommended exposure. After a short peak in page views, the attention on their personal blogs will slowly fall back to normal, unless Mr. Guan can continue to spend money - how is that possible? Mr. Guan has always been a person who values short-term interests. If he spends money and sees no return, he will just stop. In such a big company, there are places to spend money everywhere, and he has to keep an eye on every expenditure.
In 2006, traditional media industries including print media, television, and radio were still at their peak, and online media had just emerged and had not yet received the attention of industry insiders such as Mr. Guan.
Unable to compete with the "Four Prodigies" in the blogging field, Mr. Guan gave up the competition. Seeing that the blogs of the "Four Prodigies" were so popular, Mr. Guan thought that Yuan Fenghui had bought the views with money, and he also secretly laughed at Yuan Fenghui for being stupid and having a lot of money.
With this money, why not spend it anywhere else? Spend it here?
Whether the blog is popular or not cannot affect reality. Anyway, I haven’t seen people like Li Mengjiao take on more commercials because of it!
Liang Dan sees further than Mr. Guan.
The popularity of the blog definitely has an impact. The reason why Tianjiao's artists didn't increase their income is not because there is no way to increase it. It is probably because Yuan Fenghui deliberately controlled the exposure of Tianjiao's artists.
Liang Dan could guess Yuan Fenghui's intention, but the two of them took different paths, and Liang Dan would not learn from Yuan Fenghui.
Talent shows provide a constant source of new talent for the company. If one batch becomes unpopular, the next batch will be replaced. It is too time-consuming and costly to formulate a long-term training plan for an artist. After all the hard work of training an artist, they just leave and move on to a better job. It is really not worth it.
Liang Dan cares about blog management because he has seen tangible benefits. Popular bloggers have publishing houses actively approaching them to publish books, and even their commercial performance quotes have increased. At the very least, blogs can serve as a platform to maintain exposure, which brings many benefits to artists!
Unfortunately, Liang Dan studied it for a while but didn’t master the blog management skills. There seemed to be no pattern to what kind of blog posts netizens liked. The celebrity’s status in real life could affect the number of hits on the blog, but it was not entirely determined by their real status… Last year’s talent show champion was able to break through the siege thanks to the support of fanatical fans, so what did the “Four Prodigies” rely on?
The popularity of Yun Chen, Li Mengjiao, and even Wen Ying's blogs can be traced back to traces. It is simply against common sense that Zhang Yangning, with his little fame, can manage a blog so well!
Liang Dan was too busy with work, so she handed this matter over to her husband. Unfortunately, Mr. Guan’s ability was limited, and he has not yet cracked the traffic code that maintains high click-through rates for the “Four Prodigies”.
When Liang Dan said Tianjiao was going to repeat its old tricks and use the "Internet + TV" promotional channel, Guan Zong didn't care much:
"Yuan Fenghui relies on these three tricks to make a living. She's using the internet for promotion, but we're no pushovers. Those netizens are so noisy and easy to fool. Once Yuan Fenghui releases the promotional video for 'Star River With You', we'll hire people to post online and ruin the reputation of 'Star River With You'!"
Mr. Guan feels that netizens are easy to deceive, which is the experience he learned from Deputy Director Duan’s cheating scandal.
At that time, netizens were very emotional and wanted to expose Deputy Director Duan's identity. Deputy Director Duan asked someone to delete the explosive posts online while showing his love to his wife Fang Ping. In the end, nothing happened, right?
Of course, Deputy Director Duan has been arrested now. That has nothing to do with netizens. It was purely because Deputy Director Duan was stupid and failed to comfort his wife at home.
Therefore, Liang Dan took a serious approach to Tianjiao's online publicity, but General Guan disagreed.
He glanced at the computer screen casually and then looked away. Anyone related to Tianjiao would make Mr. Guan uncomfortable.
Liang Dan gave up the idea of communicating with her husband and her eyes fell on Yu Tianlin.
Yu Tianlin is much smarter than Mr. Guan and has a quicker reaction:
"Sister Dan, just say whatever you want to say. I definitely don't want to see 'Star River With You' overshadow my drama. As long as it's beneficial to the promotion of my drama, I'm willing to cooperate with Sister Dan."
The young man was handsome, spoke nicely, and his tone was sincere, which softened Liang Dan's serious expression.
"Hiring someone to criticize 'Star River With You' won't do much. Being a bad influence is also a good influence. Not many people were paying attention to the show to begin with, and if we hire someone to post something online, it'll actually attract more attention. Don't you think that's right? A good blacksmith must be strong himself. Tianlin, I think you should bear with it. Is that okay?"
Grievance, what kind of grievance?
Liang Dan wants to stir up a scandal about Yu Tianlin.
No matter how "Star River With You" is promoted, the public's attention is first attracted by Yu Tianlin, and no matter how great Yuan Fenghui's ability is, it will be useless!
Are gossips so attractive?
Unless the rumored person is too unexpected.
Yu Tianlin hesitated for a rare moment: "Sister Dan, this is not a small matter. I need to discuss it with my agent."
Continue read on readnovelmtl.com
