"These shorts are so sexy! I want to buy them for my boyfriend too. I wonder which store they're from."
"Wearing these shorts will make you the brightest star on the street."
"This pink color is so pretty, so cute and sweet. My little puppy needs one. Sisters who have the link, please send me the link."
"Actually, I think this axe is of good quality, it would be better if it were a little smaller, it would be so much better for chopping firewood in the yard."
"I want the mini version of this axe, the pink one, it would be so cool to take it to chop wood."
"Owning this pink axe will make you the most beautiful girl in the village, something only the village beauty deserves."
"I want one too. If any brat dares to come into my house, I'll stand at the door with it and chop them down one by one to avenge my figurines."
"Why don't you buy a refrigerator, cut it up and freeze it in the refrigerator, otherwise it will easily smell and affect your mood."
...
The brand behind the shorts worn by Li Sheng noticed the comments from netizens and had some ideas. They have always been committed to the best quality and have a good reputation in their small circle, but they are not well-known. It was by chance that they became a sponsor of this program. The brand thought they could talk to the program team about whether they could ask the host to help with advertising and let the host sell products on the side. The price would naturally be very reasonable.
The show's main person in charge, Yamaki, received emails from two brands, both about Mr. Li. Naturally, he was happy to make money, and immediately communicated with his boss.
With advertising fees of ten million and eight million respectively, why not agree? However, Li Sheng's growth rate really surprised the people behind the scenes, because in such a short period of time, Li Sheng's popularity has reached second place, and the number of people in the live broadcast room has squeezed into the top three. This wilderness survival has only just begun, and if it continues to develop like this, it will truly live up to expectations.
"Go and talk to Mr. Li. One is 500,000 and the other is 400,000. You will get 10% of the commission."
Yamaki's face looked worse than if he had eaten excrement. Boss was too ruthless. Sure enough, those who can make big money are all ruthless. Although... he chose to shut up and carry out the plan. A total of 900,000 was a huge sum of money for Li Sheng.
After all, he wasn't in this industry and didn't know how deep the water was. If Li Sheng were a legitimate industry insider, even at the very least, it would be a 20/80 split, with most being 40/60. Some popular artists might even get a 50/50 split, but that's a small minority. Boss is truly a shrewd businessman.
Li Sheng's drone suddenly started beeping, and the live stream switched to another location. Shan Mu's voice came through, explaining the situation to Li Sheng.
Everyone shared the same thought: "It's a fool not to make money when you can." Li Sheng was also very satisfied with the quality of the shorts and the axe, and the two immediately reached a deal, signing an electronic contract at lightning speed.
The live stream immediately switched back to Li Sheng, who then displayed the axe to the viewers.
"This axe is not something an ordinary person can handle; it weighs over 20 kilograms. If you prefer, you can choose a smaller size. As you can see, this axe is not only extremely sharp, but the axe head and handle are also integrated, so it's not afraid of breaking. Just imagine how dangerous it would be if you were chopping something and the axe head suddenly separated from the handle and accidentally flung out; your teammate could easily be chopped into a carrot in an instant."
This is utterly absurd. How could an advertisement be advertised like this? How could such a bizarre accident happen? I've never heard of anything like it in all my years of life.
Mr. Li continued, “Besides that, take a look at the color and accessories of this axe. The pink color not only conceals the sharpness of the axe, but the pink leather bow also adds a touch of playfulness. This is not just an axe, but also a fashionable item for going out. Its high appearance and strong attack power are perfect for girls. It is an essential item for self-defense. If anyone has bad intentions, just pull it out, and bad guys will definitely stay away. They will have to go around you when they see you.”
After Li Sheng finished speaking, the production team also appropriately added a brand label to Li Sheng's axe. Although the label only appeared for a short 30 seconds, the sales of this product in a certain brand's direct-sale store soared in those 30 seconds. That one minute was equivalent to a month's worth of sales.
It opened up new ideas for everyone. These days, who sells an axe to chop wood? But if it's an essential item for girls to protect themselves from wolves, that's just too cool, right?
Live broadcast room.
"Now that you mention it, I'm really tempted! I love it! They even have a mini version in their store, which I think would be perfect for opening packages. Girls, go for it!"
"I've already placed an order. There's more than just this one style inside; there are even more outrageous ones."
"I just took a look, and there are even fluorescent green axes. That's outrageous. This factory is so unreliable."
"I really like the one that Ye Wang has, so I bought a small one. I'll put it in my bag when I go out at night, and I'll definitely feel safe."
...
The brand didn't expect that the buyers of the axes weren't workers, but all sorts of young men and women. Some even asked if the bow could be made bigger, preferably into a bag that could hold lipstick and tissues, and ideally with a sturdy shoulder strap, making it very convenient to carry around.
Some people asked if it could be made into a keychain with a protective cover, which would be convenient to carry around when opening packages.
Faced with everyone's sudden affection, the brand specially opened a live broadcast room to take into account the opinions of netizens. Unexpectedly, the number of people in the live broadcast room was unprecedented, and everyone responded enthusiastically. Some even provided simple drawings and asked the brand to make them.
"Please, I really want an axe bag. I'll definitely buy it if it's ever made."
"Could you make a keychain with a mini axe and a card cutter, and it should be pink?"
"I don't want an axe, but I want a huge axe doll that's bigger than a person, but with an axe hidden inside that's easy to take out, is that okay?"
"Sleeping with such a big axe must feel very safe, I want one."
...
Everyone had many creative ideas, but the brand's owner, a middle-aged man, didn't understand these requests from netizens. In his eyes, they were all bizarre and not within the scope of his business. However, seeing the number of viewers in the live stream gradually increasing, he decided to give it a try.
Where there is demand, there will be a market.
The brand worked overnight to contact potential manufacturers to produce the things that netizens couldn't understand before the hype died down.
Whether he understands or not is not important; what matters is that everyone understands. The most important thing is that the products can be sold and make money. After all, it would be foolish not to make money when it's available.
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