Chapter 34
34.
Tian Guangqian looked very peaceful as he lay down. "Zhifeng will naturally take care of her family business herself. As outsiders, we shouldn't worry about it for her."
"No, brother, Sister Zhifeng is your girlfriend! She needs help right now, and you're so indifferent?!" Yi Hanxing couldn't understand: "You eat and drink her food, and you don't help her when she's in trouble?"
"What do you know? It's because I, your brother, eat and drink other people's food that I can't help Zhifeng." Tian Guangqian said, "Otherwise, will I eat her or she eat me? Brothers should settle accounts clearly. It's not good to be in the melon field and the plum tree."
After Tian Guangqian finished speaking about his idea, he stretched and stood up. "Alright, while it's still early, your brother and I are going out to play. You can discuss it with your friends. If you think your plan is genius, you and your friends can go to your sister Zhifeng and talk directly."
Good boy, good boy! Yi Hanxing exclaimed, "Wow, what's this about my third brother?" Is this the self-cultivation of a gigolo? Think about it, there are men nowadays who find a rich woman and then try to meddle in her business. Yi Hanxing could only say: "I won't even read books on men's virtues and precepts if they weren't written by you, Tian Guangqian!"
After Tian Guangqian left, his friends began to ask questions: "Han Xing, what have you been busy with these days? Is it just working on a plan to sell watches?"
"It's not just about selling watches; I think it's more about selling a concept to the wealthy," Yi Hanxing said, thinking, "How can we not let the wealthy of today see how luxury goods are overpriced in the future? After all, luxury goods claim to never gouge the poor!"
"Would you like to hear more details?"
"That's right. I think Sister Zhifeng's previous idea of improving the accuracy of the watch is desirable. After all, no one wants to check the time on the watch every day. But compared with other conditions, accuracy seems less important." Yi Hanxing explained.
"Why?" Zhou Yizi and others were very puzzled.
"Given the current price of watches, do you think that people who can afford watches are all quite rich?" Yi Hanxing asked.
The boys nodded.
Yi Hanxing knew that this was almost a matter of course. Unless the time suddenly jumped to fifty or sixty years later and electronic watches replaced mechanical watches, mechanical watches would always be a luxury item that only a small number of people could afford. It was normal for ordinary people not to be able to buy a watch with a year's salary.
"Then do rich people, or most rich people, really need such precise timekeeping when buying watches?" Yi Hanxing said, "Except for some professions with extremely high requirements for timekeeping, for the rest of the people, a time error of less than five minutes a day and a few dozen seconds an hour would have any impact on their lives."
The boys shook their heads.
"So, although Sister Zhifeng's idea is correct and we should improve the quality of watches, watch quality is not the most important factor in selling watches." Yi Hanxing said, "This is also why the printing and dyeing factories and textile factories that Sister Zhifeng previously managed were able to win through quality. This is because everyone needs to buy fabric, but watches require a different sales logic."
The teenagers understood Yi Hanxing's meaning, and Zhou Yizi asked, "So, where do you think we should focus our efforts to increase watch sales?"
"Let the watch become a tool to show your identity." Yi Hanxing said. If modern watches weren't used to show off, who would choose a watch over a bracelet?
"For example, if Tiantian had asked an embroiderer to make an identical bag, it would probably cost less than 20 silver dollars. But after it was branded, it could be sold for more than 80 yuan in the mall."
"Did Qingtian's previous bag have a brand?"
"Which bag has a brand?"
"Isn't she carrying the same bag? Or a different one?"
Yi Hanxing suddenly felt that he was talking at cross purposes.
Luckily, Wang Fu had some knowledge; his family had trained him to recognize people by their clothes, so his response was different from the other three: "But the brand Qingtian bought is French. Our domestic brand watches won't fetch the same price, right?"
"How could that be? We are a country with a history of thousands of years. The craftsmen serving the royal family work meticulously and create each unique watch by hand. The error of all gear parts made by court craftsmen does not exceed 0.1 mm. The timekeeping accuracy far exceeds that of mechanical manufacturing. It is made of luxurious gems and pure gold and silver..." Yi Hanxing began to brag.
"But, doesn't this coincide with what the He family's father and son are thinking?" the teenagers asked hesitantly, "Will Sister Zhifeng be able to accept this? Even if she wins, the He family's father and son won't acknowledge it, right?"
"Of course it's different!" Yi Hanxing gave his friends a strange look. "They wanted the entire metal surface of the watch to be made of gold, and to be inlaid with tourmalines and rubies. How tacky would that look!"
"So what do you mean by luxurious gemstones and pure gold and silver?"
"Of course, the internal parts and the dial chassis are made of alloy silver, and the outside is matched with top-layer cowhide, crocodile leather, etc. The hands of the watch are made of jade such as jadeite. The digital separators on the dial can be inlaid with rubies and sapphires, and the craftsmen can also use tiny diamonds to inlay the name of the customer on the dial. Different inlay standards and different leather straps can make different grades." Yi Hanxing said his thoughts.
"My goodness, a watch like this would take at least three months to make, right?"
"Otherwise, why are things so valuable because they are rare?" Yi Hanxing said.
"How much do you plan to sell this watch for?
Zhou Yizhi pointed out the key problem: "Isn't it possible to make back the money if the price is too low?"
Yi Hanxing stretched out a finger.
"Ten thousand?!" The young men didn't think Yi Hanxing was talking about one thousand.
"Who would buy it?" Zhou Yuetong complained, "With 10,000 yuan, what can't I do?"
"So you don't understand wealthy people who buy luxury goods." Yi Hanxing said, "I asked Qingqing and Tiantian, and they said that if a foreign brand launched such a product, they would queue up overnight to buy it."
"Then there's actually nothing we can do to help you improve it." Wang Fu said, "I think your plan is quite systematic. The only critical point is how to sell it at this price and build a brand."
"I can't always do things the way I want, right? I'll just offer my method and let Sister Zhifeng worry about it herself," said Yi Hanxing.
"Then...it's better to do it today than to wait for another day?" Zhou Yuetong urged, wanting to see whether Yi Hanxing's method would work.
"But I want to make it a little more perfect..." so that I can convince He Zhifeng.
"Han Xing, your method can always be improved." Zhou Yizi came to persuade at the critical moment: "But it takes time to find craftsmen, hand-make it, and connect the links so that everyone will accept this concept. Talk to Sister Zhifeng first. If you really want to do it, you can improve it as you go along."
"I also think that if it continues to be improved, their bet will be over." Qin Guanyu said while tossing a coin.
"It's been a year!"
"A year isn't a short time."
Surrounded by his friends, Yi Hanxing knocked on the door of He Zhifeng's study.
"Han Xing, why did you come here with your classmates? Is there something wrong?" He Zhifeng saw the five young boys, his frown smoothed out, and he asked with a smile.
"Sister Zhifeng, are you busy? Should we not disturb you?" Yi Hanxing asked.
"Don't disturb me, come in and do it." He Zhifeng invited the young men to sit on the sofa in the study: "If you have anything to say, just talk to me and treat me like your own sister."
"Sister Zhifeng, we heard about the bet between you and He Yuexun." Yi Hanxing said straight to the point: "A few friends and I have come up with some ideas these days. Let's see if we can help you."
"Yes, yes." Zhou Yuetong said enthusiastically, "Han Xing originally contacted Brother Guangqian, but he insisted that it was inappropriate for him to get involved. He ran away without even listening and told us to contact you directly. So Han Xing is very worried that we are wasting your time."
When He Zhifeng heard this, he gave Tian Guangqian a thumbs-up in his heart: Master Jianhua is indeed a well-received boyfriend, he is so sensible! Remember to give him some pocket money later!
Originally, the biggest obstacle for He Zhifeng to inherit the family property was
Otherwise, in terms of orthodoxy, age, and means, how could He Yuexun compare to him? This was because of being suppressed by others because of gender. Strong women like He Zhifeng naturally care most about whether their partners have the tendency to seize power. Seeing Tian Guangqian so clear-headed, her favorability naturally doubled.
This plan was made by Yi Hanxing and a few other kids themselves. He Zhifeng would take a good look at it, but once Tian Guangqian got involved, He Zhifeng knew that he would definitely be biased before reading it.
Thinking of this, He Zhifeng explained to Tian Guangqian, "He's just afraid of bad rumors. What Han Xing has in his hand is the solution you came up with. Let me see it first."
Yi Hanxing handed over his plan.
He Zhifeng took one look and was amazed in his heart: These kids' plans are really well done!
When he saw the latter part, He Zhifeng couldn't help but frowned, but after he finished reading it, He Zhifeng's brows relaxed again.
"Han Xing, may I ask why you think the way out for our watch factory is to focus on conquering the highest-end market?" He Zhifeng asked.
Yi Hanxing had actually analyzed and thought about the plan long before making it, so he was not afraid to answer: "Because currently, only wealthy people can buy watches in China. The group that can buy watches abroad is larger, but basically they have to be middle class or above."
He Zhifeng nodded in agreement. "When I was studying abroad, I saw many middle-class families who needed to work outside would buy affordable watches, so my goal is to capture this market."
"But sister, if we compare the price-performance ratio, we can't compare with those in Europe and the United States." Yi Hanxing reminded.
"Our labor value is even lower..." said He Zhifeng.
"But watch manufacturing isn't a high-value-added industry." Yi Hanxing rushed to say, "I know that your successful textile factory was built on this path, but textile factories are high-value-added industries, while watch factories are high-value-added industries. Our technology doesn't compare to Europe and the United States. Only large-scale production like in Europe and the United States can make our products the most cost-effective."
"High labor added value, high technological added value, and large-scale production." He Zhifeng pondered the words Yi Hanxing said. The more he thought about it, the more he felt it made sense. His eyes lit up. "So you think that in the ordinary people's market, we can't compete with European and American watch manufacturers. It's not just because our quality is not as good as theirs, but also because our cost-effectiveness is not as high as theirs."
Yi Hanxing nodded: "So I think that in this industry, if we want to achieve success, we must go the luxury route."
"But this coincides with the idea proposed by my father and others." He Zhifeng already knew that his thinking was wrong, but if he admitted it, wouldn't that be surrendering without a fight?
"who
"Overlap?" Yi Hanxing immediately asked back, "Isn't the route they proposed to replace the watch case with something valuable? But ours is entirely hand-polished, with extremely small errors, and it's a unique and exquisite work of craftsmanship! Isn't that the technical route?"
This is the same principle as modern questions like "Can things embroidered by machines be priced the same as those embroidered by hands?", "Can handmade rings be priced the same as molded rings?", "Can synthetic diamonds be priced the same as natural diamonds?"
He Zhifeng's radar for profiteers lit up when he heard this. He immediately looked at Yi Hanxing. "You're right. How can our meticulous workmanship compare to their piles of jewelry?! Who says precision work must be done by machines? Isn't it even more amazing when parts are hand-polished with such low tolerances?"
"But Sister Zhifeng, there is another question, which is how can we make everyone agree that our products should be more expensive." Yi Hanxing did not just talk about the benefits but raised the difficult problem.
"What's the big deal?" He Zhifeng said, "Sister, when I was studying abroad, I had a few friends in both domestic and international circles. They still have some face in the social scene. Ask them to help promote the trend and it will soon be popular."
Seeing He Zhifeng's expression of "this isn't worth mentioning," Yi Hanxing silently thought that if Zhifeng's friends all came from well-off families like her and possessed stunningly beautiful faces, then simply promoting products would be a piece of cake. Isn't this the modern KOL model?!
Good looks really do have an advantage! Yi Hanxing sighed and thought: Promoting handmade watches will not be a problem.
It looks like the machine tools the organization needs are about to arrive!
As expected of me! Yi Hanxing felt the same way as Yi Hongxing did a month ago when he orchestrated Sun Cheng's successful escape: How could there be someone as smart and capable as me in the world! Look at the problem that others have been worrying about for a long time, and I can solve it in just a few days!
The author has something to say: There are two more~
Thank you to the little angels who voted for me or provided me with nutrient solution between 2022-05-28 10:45:42 and 2022-05-28 14:50:01~
Thanks to the little angels who irrigated the nutrient solution: Yaya 30 bottles; pretending to know everything hurt me! 10 bottles; mm0710 2 bottles;
Thank you very much for your support. I will continue to work hard!!
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