Chapter 182 First come, first served!
Three o'clock in the afternoon, Beishan Game Headquarters.
A high-level meeting with a tense atmosphere is going on overtime.
On the long table screen in the center of the conference room, densely packed data charts flipped rapidly, all containing operational analysis of "Sword Embers Island".
Judging from the data, the popularity of "Sword Embers Island" is indeed full.
The popularity has really exploded, the platform's homepage is dominating the charts, the anchors are leading the trend, and the UP main editing content is massively produced.
Hundreds of posts are updated on the forum every day, and a large amount of clipped content appears on video websites:
Things like "Wudang Qinggong triple jump counter-kill collection", "Hundred Battles Gate one-on-four highlight operation", "Juntian Palace female player operation collection"...
On social media and in the gaming circle, "Sword Embers Island" has become a benchmark game for "practicing operations" and "showing off positioning."
But in Beishan's opinion, this game has another very important problem - the money comes too slowly!
It's still a little bit lacking.
This game is priced at 99 yuan and has a buyout system. The user experience is indeed good, but it is difficult to support long-term revenue relying solely on a one-time buyout.
Zhao Chongshan didn't say anything, but sat in the main seat with a frown on his face. So far, the game has been online for more than a month.
The total download volume is also very large.
But this is still far from the revenue they estimated from the hit product.
According to their current income, they haven't even made back their investment yet.
Publicity, promotion, operation...
So much expense,
Although it is unrealistic to make profits only in these few months,
However, Beishan now has its own difficulties!
On the one hand, after Beishan’s previous flagship game "Xiantu" made several outrageous moves, it suffered serious user loss and a huge drop in traffic!
On the other hand, a large number of players have bought "Sword Embers Island", but only played it for a day or two before being discouraged by the high operating threshold.
The number of active players online in the entire game has decreased a lot, and the refund rate is also very high. This game does not seem to be very friendly to novices.
In the meeting room,
"Mr. Zhao, I have a question now!"
The deputy director smiled bitterly.
"This game is good and has a good reputation, but it's just making money too slowly."
“The popularity is there, but the money is not.”
Next to him, another person in charge gritted his teeth and said,
"How about...how about selling skins? This is a very common charging model! We have so many characters."
"The popularity is so high now. If we don't seize the opportunity, we will suffer a great loss."
"I think we're going to start charging for our sect membership soon! It's a good time to pull out Jingyue to take the blame!"
Listening to everyone's discussion,
Zhao Chongshan did not express his opinion, but turned his gaze to another projection.
Over there is the data comparison of Whale Leap Game.
The data of the two games, "Honghuang Bujifang" and "Who Owes Whom", are rising steadily, and the community is very active.
Although these are two free games,
But! Jingyue’s “Misguided Adventures” will be online soon!
These two games will surely bring more traffic to "Misguided Flood".
Moreover, as a benchmark game, "Wrong Path to the Wilderness" will definitely snatch away the original users of "Sword Embers Island"!
We are all gaming colleagues.
There are only so many players!
He knows exactly what Jingyue is thinking!
Therefore, Beishan must intervene in advance!
Zhao Chongshan took a deep breath and knocked on the table.
"We really need to take action. Otherwise, once their game 'Misguided Flood' goes online and becomes popular, we will really become a background figure."
The marketing manager immediately responded:
"Boss Zhao, we have prepared a batch of materials."
"Should we...let the navy out first?"
The entire conference room was silent for a moment.
Zhao Chongshan nodded, his eyes cold:
"Can."
The marketing manager was well prepared and came up with a plan that had been prepared in advance.
"Since they like to stir up topics, let's make them even hotter."
"Find people to post comments on major gaming forums and platform communities, and address the issues in a way that's to the point but not too fake."
"Anyway, we're not Black Whale Leap, we're just discussing the matter!"
"For example, regarding the mod issue of "Who Owes Whom?", you could try to guide users by saying, 'Shouldn't Whale Leap condone such depressing content? Aren't games supposed to be relaxing?'"
"For example, the special effects of "Primordial Undefended" are overwhelming, and people say: This game is just a cartoon, it doesn't feel real at all."
"Creating opposition! Or guiding! Do you have to endure negative emotions when playing free games? Is Jingyue morally blackmailing players' emotions?"
"Let's just give him value!"
"Anyway, we already have a pool of water army accounts here. We've arranged it on the forum, Yinlang, Zhanyou, and Hupu."
Zhao Chongshan pondered for a moment and nodded.
At this point, there is no need to talk about morality or immorality!
First come, first served!
…
In early July, "Sword Embers Island" once again launched a new round of major updates.
On the day when the long-awaited "Kunlun Gaiden" expansion pack was released,
Beishan Games quietly launched a core change:
Added a new charging mechanism for sect-exclusive content!
In simple terms, the sects that were previously free are now charging fees.
The selling price ranges from 19 yuan to 69 yuan, differentiated by rarity, and there are also various accessories, weapon skins, etc.
This action, unsurprisingly, completely ignited the powder keg of the player community.
"39 yuan for a sect character? Beishan, why don't you just let me buy a sword?"
"Tell me, what the hell is this? You start ripping me off a month after a buyout game launches."
"Beishan is becoming more and more understanding of players' wallets. 999 for one knife is not out of the question!"
"You don't have to buy it. It won't affect your actual combat experience!"
"In the final analysis, the monetization method of the game is not the problem. The problem is that you didn't tell us in advance!"
"I think it's worth it, I've already bought it!"
“…”
At the same time, a secret but not too secretive trend began to quietly sweep across major social media platforms.
"Although Beishan charges a fee, at least the gameplay is there. Whale Leap relies entirely on emotional manipulation."
"Look at that mod for 'Who Owes Whom'. I really don't understand it. The game is turned into a workplace simulator. Whoever likes working can play it."
"At least they don't have ads when they charge for games. I'm willing to pay for game content anyway!"
"At the end of the day, what's the point of playing games if not having fun? Whale Leap's way of using free emotional rewards is just too sickening."
"The emotional design of Whale Leap is really worth reflecting on."
“If ‘Misguided Adventures’ continues with that psychological game + dark narrative approach, I’ll really say goodbye in advance.”
On the other hand, the post by "Honghuang Buxiangfang" was not spared:
"It was too explosive, really too explosive, my eyes were blinded."
"It's so fun! It doesn't smell at all! It's also suitable for sensitive skin!"
"The visuals are flashy, the combat is chaotic, the skills are flying around randomly, and one punch can create a supernova explosion. It's simply a lack of martial ethics."
“Who is playing this cartoon?”
“…”
Along with this popularity, the update pace of "Sword Embers Island" has become more frequent.
There are new announcements, optimizations, and new maps online almost every day.
Inside the Jingyue office,
Lu Ming was half leaning on his workstation, scrolling through the comments section to see today's content.
He casually clicked on the community background,
There are visibly more negative comments.
"Beishan's trick is pretty good."
"It's obvious that the water army is a well-established brand. Their posting rhythm and guiding keywords are quite professional."
"But the content must not have been strictly reviewed. How come there are other random things here? Maybe they copied it by mistake!"
Lu Ming rubbed his cheeks and stretched.
"This wave of publicity... Beishan has been a real help."
"Overwhelming public opinion! So cool!"
"Thank you."
Lu Ming watched the countdown on the scheduled online trailer for "Mistakenly Path to the Wilderness" slowly slide towards the end.
“There are only 10 days left until the launch.”
“…”
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