Chapter 214: No Choice
In the office, Liang Cong's face turned red with excitement.
After changing my mind and calming down for a while, I felt like I was missing something.
"Then... Mr. Lu."
"What are we going to call this game?"
"Our setting is so stylish, profound, and interesting, so we should give it a unique name, right?"
Lu Ming tapped the table lightly, his eyes darkening slightly.
"A name..."
“…”
He pondered for a moment.
On one side is to invite the gods,
On one side is possession,
A game where players cannot control their fate...
Then he raised his eyes, his gaze firm and decisive.
"It's called... 'Out of My Control'."
At this moment, Liang Cong was stunned.
"'Out of My Control'?"
He chewed these four words over and over again, one second, two seconds, three seconds.
Then suddenly there was a start!
This fits so well!
Liang Cong stood up suddenly, his feet began to move forward uncontrollably, his eyes fixed on her.
"Please savor these four words, savor them carefully!"
"In a word, it is qualitative."
Liang Cong was almost circling around the chair, muttering to himself:
"Once this name is put up, I can imagine the entire process just for the promotional CG!"
"On the cold mountain road, paper ashes fluttered, copper bells rang, and a single incense stick broke."
"The camera zooms out, the incense ash on the altar trembles slightly, and a false god slowly opens his eyes. The shadow behind him and his body are misaligned, and he directly begins to possess the player..."
"This game should be a hit!!"
Lu Ming looked at the emotional project leader in front of him,
Be crazy, have ideas, have a sense of implementation, and have an execution direction!
How simple!
This time... I think... I really found the right person!
To play this kind of game, you need this kind of crazy energy!
A horror game, full of suspicion and shock...
Players were defeated, quarreling, cursing, and reporting, and the public opinion on the game changed three times in one day.
What Lu Ming wants is for popularity and criticism to fly together, and for bad reviews and traffic to coexist!
Looking at the excited Liang Cong, Lu Ming smiled slightly and stood up:
"That's settled then."
"From today on, the Whale Leap horror social game project, 'Out of My Control', has officially been launched."
After finalizing the game, Lu Ming was also quite elated!
He walked to the window and looked back at Liang Cong:
"For personnel matters, you can go to Lao Zhou or Xiao Xiao!"
"Go to Lin Zhi for business, she will help you mobilize resources."
"Just go ahead and do it."
"We are Whale Leap, and we are never afraid of being misunderstood."
After saying that, Lu Ming looked at the sky slowly darkening in the distance.
Liang Cong was standing in the middle of the conference room, his head burning, his breathing hot, and his fists clenched.
At that moment, he had never been so sure:
This time, he wants to use this game to bring all the players' souls to the table.
"That's right."
Lu Ming suddenly turned around and looked at Liang Cong who was still immersed in the ecstasy of creation.
"There is another important thing about this project."
Liang Cong was stunned for a moment. Just as he was about to write down some scary ideas in his mind, he paused and looked up alertly when he heard the words.
"Mr. Lu, what do you say?"
Lu Ming walked back to his desk and said slowly:
"For this game, we will also collaborate with a milk tea brand."
"Joint...jointly?"
Liang Cong tilted his head slightly and didn't react for a moment.
"Yes! The brand for the collaboration has already been finalized, and it's the 'Lemon Candy Project'."
"You should have heard of that milk tea brand. Isn't everyone in the office getting a cup lately?"
“……?”
Liang Cong was stunned on the spot, and slowly, the corners of his mouth twitched uncontrollably.
My brain felt like it was doused with a sip of cold lemon tea.
He finally reacted.
"Lemon... lemon candy?"
That’s what I told you!
How come everyone in the office has a cup of milk tea produced by Lemon Sugar!
Although the shopping festival has started now, the subsidies for milk tea are not that big!
It turns out they are going to collaborate with Jingyue!
Moreover, other brands have already entered the market in advance!
The corner of Liang Cong's mouth twitched slightly again, as if he felt a little bitter.
Lu Ming continued,
"The cooperation has been discussed, and we will deeply implant their brand."
"But my requirement is that it does not affect the basic tone of the game."
"It also cannot destroy our overall atmosphere of horror, mystery, weirdness, and oriental wonder."
"So this matter is left to you to solve."
Liang Cong: “…”
For a moment, the air seemed quiet.
Liang Cong was silent for five seconds, pursed his lips, and then spoke tentatively:
"Mr. Lu."
"You're asking for a deep collaboration?"
"But this is a horror game!"
"It's the kind that involves purifying spirits, false gods, possession, summoning gods, suspicion, and breaking defenses!"
"Our goal is to make people pee their pants!"
"How can you ask me to... collaborate with a cup of milk tea?"
"How can you ask me to connect with a cup of sweet milk tea with pearls and milk cap?"
This is such a test!
Liang Cong's mind flashed back wildly, those dilapidated incense burners, bells, yellow paper and candlelight,
How can it be related to milk tea?
No, the picture is too weird.
The inspiration that was originally flowing like a spring was suddenly blocked.
He now finally understood how it felt to be asked by his boss to make a colorful black version.
But, Mr. Lu is not someone who doesn't understand, right?
"Isn't it... a bit too contrasting?"
Lu Ming looked at him, his smile unchanged, and patted his shoulder gently:
"Just because you think it's outrageous, it proves that this matter... has a purpose."
"I'm not asking you to force the logo in, or to put the lemon candy sign on the altar."
"I want you to do the fusion."
“It doesn’t have to be too deliberate, or you can even design it into part of the plot.”
Liang Cong was stunned for a moment, then realized that Mr. Lu was not joking, and immediately collected his attention.
After a little thought,
"You mean...making brand elements part of the game environment?"
"right."
Lu Ming said slowly:
“We are not a commercial brand.”
"What we want to do is immersive marketing, content binding, and emotional linkage."
"Lemon Candy's brand positioning is unconventional, with a polarizing reputation and a strong sense of contrast in style."
"The theme of our game is miscommunication, mutual suspicion, and identity confusion."
"Don't you think this fits?"
Liang Cong pondered for a while:
"... Mr. Lu, what you said seems to make some sense."
Lu Ming smiled slightly.
"Co-branding is not interference, it is a boost."
"What we want is for players to drink a sip of lemon candy in the midst of terror."
"Revisit a game in reality."
Liang Cong swallowed his saliva, feeling it was very challenging!
But he has just decided to sacrifice his life for his country!
Go ahead!
Liang Cong closed his eyes.
One second.
Two seconds.
Three seconds.
When he opened his eyes again, he suddenly stood up straight, and his expression became extremely serious:
"Mr. Lu...let me try!"
"I just don't believe that there's no way in this world that a cup of milk tea can be mixed into a fight between humans and ghosts."
Lu Ming nodded with satisfaction.
"Go ahead."
“Use your best imagination to make this game.”
"Use the most unreasonable linkage to do the most reasonable marketing."
Liang Cong nodded vigorously.
I'm not afraid of studying for a master's degree, so what about you, a little girl like you?
At this moment, he had made up his mind.
This game.
He has to do it.
We need to connect!
Be scared!
At this moment,
Whale Leap's horror game project "Out of Control" is officially launched!
Development direction: Oriental fantasy, social horror, immersive marketing, and deep brand integration.
The linked tea is already brewed.
Whoever invites the gods will be possessed.
Stay tuned!
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