Chapter 217: Let the negative reviews go away
In the office, Lu Ming sat on a chair, still thinking about the company's financial situation.
"Based on this trend, it should be no problem for us to break 1 billion next month."
Lu Ming murmured, leaned back in his chair, thought for a moment, then opened his notebook and began to review the investment plan for "Out of My Control".
"Liang Cong said it would cost 60 million to develop the game itself."
"I agreed, but based on Jingyue's usual approach to game development, it's very possible they'll spend 70 million!"
Lu Ming looked at his account.
More than 400 million,
"……Um."
How do these horror social online games spread?
Rely on memes, topics, and discussions.
And how does the discussion come about?
Four words popped into Lu Ming's mind:
"Promotion and marketing burn money"
It must be burned! It must be burned!
"This kind of horror social online game must hit every corner that can be feared."
"It's all over the internet! Script-based killings, escape rooms, horror live streamers, ghostly clips, urban legends, campus psychics... every trending topic that can be bought is included."
"Plus the costs of expanding manpower, advertising creativity, brand integration, video linkage, and platform traffic..."
The publicity and promotion part...that's a behemoth.
Therefore, the total budget for this publicity and promotion must be more than 100 million!
But Lu Ming’s actual idea is that he has to spend 300 million in these three months!
Three hundred million yuan to spend on a free horror game.
This is very necessary!
Otherwise, why would you spend so much effort just to get a few tens of millions in rebate?
He can't do that!
Lu Ming knew very well that Jingyue was no longer the small workshop it was a year ago.
"We can't afford 30 million. That's a cost issue."
"You can't spend 300 million...it's a matter of perception."
Moreover, the total investment of 300 million was his personal expense.
This is more than the last time he invested in "Misguided Adventure"!
Lu Ming felt that he was already very reckless!
As for the remaining 100 million,
You have to leave yourself some capital to make a comeback, what if?
He has no house to sell now!
"Stud Poker is a kind of wisdom."
"But if you keep going all in, that's gambling, and you risk your life."
Keeping more than 100 million in assets is not conservative, but prudent.
When investing, you also need to have a balance between tension and relaxation.
…
In the afternoon, Lin Xiaoxiao came to report on her work as usual.
After the report, Lu Ming took the time to ask,
"Isn't our company's current office space a bit insufficient?"
Lin Xiaoxiao was stunned.
"Uh...indeed."
"Mr. Lu, as you've seen, the 'Mistaken Path' team already has a lot of people after the expansion. 'Involuntary' has just been launched, and the Ministry of Commerce has also hired a lot of new people."
"With so many staff being transferred back and forth, the pantry is almost running out of room!"
Lu Ming nodded slightly, showing no surprise, as if he had expected it.
"If there aren't enough pantries, then add more!"
"We really need to expand our office space!"
“Keep renting!”
"Don't we still have quite a few floors vacant in this building? Let's just take them."
"In addition to our current three floors, let's rent out the fourth and fifth floors!"
"It requires office space, recording space, and a studio for filming trailers. I'm considering moving the box factory here as well."
"Then we can add some funds to the Box Factory. It would be best if we could complete the acquisition!"
"Whale Leap is seeing more and more people and more projects, so the venue definitely needs to be bigger!"
Lin Xiaoxiao took out her notebook and quickly wrote down,
"Okay, Mr. Lu, I'll contact them right away."
In fact, she did feel that Jingyue was becoming increasingly busy.
She knew all the employees of the previous company.
Now, there are more and more new faces.
She is almost overwhelmed with just one assistant!
The door is closed.
Lu Ming stood up, walked to the window, and watched people coming and going downstairs.
He can just rent it, he still rents a house himself.
The current Whale Leap, although it has expanded in scale and volume,
However, it is not yet time to build a building of our own.
Although, with the support of Shanghai, Jingyue has the ability to acquire the land.
However, the subsequent construction and personnel deployment still cannot keep up!
The money is still not enough!
…
At five o'clock in the afternoon, there was another knock on the door.
“Knock knock.”
Lu Ming didn't even raise his head: "Come in."
Lin Zhi pushed the door open and walked in with a folder in her hand, her steps quick and decisive.
"Mr. Lu, I have two things to report."
"Sit down."
Lin Zhi sat down and opened the folder.
"Didn't we mention before that we wanted to turn popular IPs or fan fiction stories like "Misguided Primordial Chaos" and "Time Journey" into comic series?
Now we have finalized the partner.”
"We signed a deep contract with Shintochan Comics."
"Shinto-chan?"
Lu Ming raised his eyebrows. He had heard of the name.
Their works are always among the top ten comics on Yinlang.com's popular list, and their fans are loyal and young.
"Did you choose it?" he asked.
"Yes."
Lin Zhi nodded.
"Their team is very professional, has a good sense of rhythm, a stable style, and is very receptive. They can draw both lighthearted and silly scenes as well as serious and suspenseful ones. It will be very smooth to work with them."
"We currently have a lot of excellent works in the community, and these are perfect for adaptation!"
Lu Ming nodded.
He didn't know much about comics, so he just let Lin Zhi take charge.
"By the way, Mr. Lu, there is something else I want to discuss with you."
Lin Zhi flipped through the notebook in her hand.
"Since our IP is expanding so quickly, collaborations are also underway..."
"So, have you ever considered setting up an offline experience center for the Whale Leap game?"
Lu Ming raised his eyes and asked, "Offline experience center?"
"Do you mean internet cafe?"
“Not really.”
Lin Zhi's eyes were eager to try.
“It’s a relatively novel form!”
"It is an offline space that integrates immersive experiences, including peripheral sales, themed drinks, and interactive check-ins. It is conducive to IP shaping and can also create communication materials."
"Of course, the most basic gaming functions are definitely there!"
"Moreover, it can also be used for competitive games, event hosting, publicity and promotion activities, etc."
"Players of games like '氪命修仙', 'Not Only Sunny Days', and the 'Mistaken Path' series... they're all very suitable for a check-in ceremony."
“You can even create customized NPC interactions or role-playing theater experiences.”
"There are also horror-themed haunted houses like 'Out of My Own Hands', which already attract a lot of people."
"What do you think?"
Lu Ming did not respond immediately, but leaned back in his chair and slowly turned his eyes.
His mind had already started to work.
Offline experience center?
Quite interesting.
But he thought it was more than that.
Others build experience centers for publicity, brand building, and content generation.
And what about him?
He could take this opportunity to secretly open another passage.
He may also be able to collect emotions to the extreme through this experience center!
Not only online,
There will be offline later!
Online, the game is hellish, and players can just give it one star and leave.
Offline, on-site experience, on-site psychological breakdown, on-site rage, on-site madness.
That is the original user experience with warmth, heat, anger, and negative feedback!
Although Jingyue’s competitive gaming development is not very ideal at present, he can prepare for the future!
Moreover, as Lin Zhi just said, "Out of My Control" is very suitable for developing offline haunted house and escape room channels!
so,
As long as the traffic is there, as long as the controversy is there, as long as the negative feedback can reach a certain scale, the debt value will have a constant source of entry!
This thing...the system must love it!
Moreover, what else can the experience center do?
Lu Ming curled his eyes slightly: Bad review training class!
It’s time to step out and come to the fore, so that the culture of negative reviews can truly extend offline!
Let the concept of the negative review training class no longer be limited to Jingyue, but truly go out!
So beautiful!
With all this,
The negative review training class can be openly packaged under the name of "Jingyue Offline Experience Center·Player Ecological Co-construction Space".
It’s just right, I don’t know which part to let Lao Zhou be responsible for!
This project came about by chance!
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