Chapter 233 Mr. Lu’s Micromanagement
"Mr. Lu, take a look at the trending searches!"
"We've gotten quite a few this time."
Lu Ming: “…”
Hot search, what the hell!
I don't want to be trending! I don't want a reversal of reputation!
I... these are not what I want ahh ...
Seeing that he didn't say anything, Lin Zhi thought he was too excited and continued to attack:
"Mr. Lu, I really think we have successfully opened up the offline conversion process this time."
"You see, online sales rely on plot, offline sales rely on events, and then add in the sensory satisfaction of physical merchandise and milk tea. This combination of punches directly builds brand favorability."
"Today, many people said: 'We will come here once a month in the future, hoping to have a different experience each time.'"
"So, this should be a win-win situation for us!"
"Although it's only a few days, the profit figures won't rise immediately, but Mr. Ke has already called us to discuss this, and he said there's no need to worry about these one- or two-day gains."
"The discussion about their Lemon Candy topic today has already crushed the competition. He's very satisfied!"
"It's a pity that this free milk tea promotion only lasts for three days. It would be better if it could last longer!"
Three days of free delivery?
I finally got to the end of the game after it went online.
Will you send me milk tea for three days?
What's the difference between this and asking for good reviews?
It’s settled tonight!
Are you going to give me cash back for giving me a good review?
The expression on Lu Ming's face had completely changed from astonishment to numbness.
no……
What is the situation now?
I painstakingly created a terrifying experience that would cause a psychological breakdown.
You guys turned it into a folk carnival, a supernatural version of the autumn outing?
I originally wanted to make the players feel completely disappointed.
You guys gave them a full belly of hot milk tea and limited edition merchandise?
Who plays a horror game and reads lines to the players?
Lu Ming really wanted to look up to the sky and sigh: It’s not that I don’t work hard, it’s just that this world is too crazy!
And Mr. Ke, when we met before, he looked ordinary!
Who knew this guy was full of evil intentions?
Is marketing so effective?
You're still giving it away for three days straight? So I'm done for!
I wanted to make a living by scolding people, but you turned this into an offline warmth-giving activity?
Lu Ming's mind was racing.
Is there still room for manipulation? Is there still the possibility of micromanagement?
Lu Ming kept thinking about this event and the entire communication process.
His mind was racing, but his eyes were a little empty.
It's not like he hasn't thought about fire.
But he never thought that it would become so out of control and so quickly.
It's normal for a horror game like you to be ridiculed, scolded, and scared when it's just launched!
How can a product get good reviews as soon as it goes online!
My colleagues all said that horror games are the hardest to make!
How come I have set everything up according to the market direction, but still can’t achieve any results?
Is it true that it is never the faster carriage that beats the horse?
Horror game? Thrilling experience? Emotional collision? All of them were shocked by the free milk tea!
Players don't care whether you are alive or dead, or whether you are a ghost or not.
What they care about is:
"Is the milk tea still mango today?"
"Can I draw Nuwa in the surrounding area?"
"I missed the last summoning ceremony, so I have to film the whole thing this time!"
Is this a horror game?
This is a theme garden party!
What Lu Ming wants,
It makes people feel uncomfortable in their hearts, cry from the experience, and drive them crazy from the design.
But what about now?
These people, while they are calling out to the gods, all they are thinking about is the lottery!
Lu Ming took a deep breath and forced himself to suppress his anxiety.
He quickly sorted out the current situation in his mind.
He had never seen the offline "free milk tea + draw peripheral items" activity, which was purely organized by Ke Zhiyuan and others privately.
Moreover, it’s a big deal!
All stores synchronized!
Nationwide linkage!
How many milk tea shops are there in the country? Thousands, I guess!
Therefore, Lu Ming knew that he alone could not "stop" this kind of activity.
This is a business collaboration.
It is a large-scale integration activity led by the other party’s milk tea brand Lemon Sugar.
"We just cooperated."
Lin Zhi spoke very subtly.
But Lu Ming heard it clearly.
This is no longer a situation that he can "micro-manage" alone.
Moreover, they said they would deliver for three consecutive days.
How do I stop myself?
What is the reason for stopping?
What to do with the stopped losses?
As for the current situation,
Even if you want to secretly adjust the rhythm, create some rhythm deviations, or experience gaps, you have no chance now.
Because players have no emotions at all.
They are not here to scold.
We are here to have fun, to draw blind boxes, and to have a drink, laugh, take photos and check in.
There are too many players who have a milk tea shop next to their home!
However, players who don’t have a milk tea shop near their homes have no time to play "Out of Control"!
Lu Ming cursed in his heart.
...This activity is too broad.
It looks like a big production of "the son".
As a result, he has no room for micro-management, which is simply the most desperate thing.
But Lu Ming is not someone who will give up easily.
The main thing is that he invested 400 million yuan, so he has to struggle!
Then, Lu Ming thought of a key data just now.
[Positive reviews: 92.7%]
What about the rest?
There are still 7.3%,
Is that a negative review? Is there emotion involved? Can it be expanded upon?
“You…”
He lowered his voice, as if talking to himself.
"What's going on with the remaining 7% of positive reviews?"
Lin Zhi was stunned for a moment. She didn't expect Lu Ming to pay attention to this.
"Ah... this."
Lin Zhi responded quickly.
"Mr. Lu, most of the negative feedback isn't about the game content, but rather... the new peripheral gameplay we added."
"To be specific, it's that blind box!"
“It’s so hard to get the limited edition of our blind box.”
Lu Ming was stunned.
"Blind box? Can it still get bad reviews?"
Lin Zhi nodded:
"Yes, Mr. Lu, haven't we collaborated with other Jingyue game designs, including games like 'Misguided Primordial Chaos'..."
"So this time we launched a blind box system for limited edition IP characters. There are seven regular editions and three hidden editions. The rarest one is [Three Thousand Misguided Gods: Broken Elephant of Heaven], which is currently limited to only ten."
"In addition, we have also set up a blind box fragment mechanism. Players can get a fragment every time they play the experience. They need to collect seven different fragments to exchange for a blind box."
"Then……"
"It takes seven blind boxes to create a complete ultimate limited edition character."
"so……"
Lin Zhi paused and whispered:
“So some players reported that it was too difficult and the probability was too small!”
Lin Zhi paused and asked tentatively, "Mr. Lu...you mean, should we..."
“No need to change.”
Lu Ming's voice directly drowned out the others, and his tone even revealed a hint of excitement.
Finally, there is good news.
Blind boxes? Interesting! This definitely opens up new ideas!
"Don't move! It's that hard!"
"even……"
His eyes lit up.
“It can be even rarer!”
Lin Zhi: “Ah?”
"That's right!" Lu Ming continued to analyze.
"Just like making games, we can't satisfy everyone. That would be boring."
"Many of the players who came this time were attracted by milk tea."
"Their emotions are warm and joyful. But if they are too warm, they will become greasy."
"But if we release a super blind box that is expensive and difficult to draw, those people's mentality will start to change."
"They'll be upset because they can't get a prize, and they'll post in the group, write long articles on the forum, and some will even go on live streams to get their prize."
"And the more unhappy they are, the more people want to try their luck."
"Just like buying a lottery ticket, the probability of winning 10 million is probably even smaller than the probability of making 10 million."
"But what? The more unhappy some people are, the more they want to try their luck."
"This way, players will become more dependent on us!"
Old Zhou also felt a little numb when he heard this:
"Then... Mr. Lu, how about we add another layer of setting?"
“For example, different themes, different blind boxes?”
Lu Ming immediately responded.
"Sure! That's a good idea! Anyway, what I meant was to create an atmosphere of 'almost everything! Just missing the last piece!'"
"So, you can open the hidden version again."
"Each of our six Fu'an Experience Centers has a unique blind box! Different venues drop different fragments!"
“Anyone who wants to get the full set must run through it all.”
“To achieve an effect that not everyone can accomplish, but everyone wants to accomplish.”
"Love but cannot get it, this is the best state!"
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