Chapter 240 Kneel down and you can play too!
The platform data background of Deep Blue Game continues to explode!
The registration conversion rate is constantly breaking through.
The server even crashed twice, and the technical department urgently expanded the capacity overnight. Good news kept coming from the market group:
"It's coming! The entire server of Whale Leap Game has broken the previous record online!"
At the same time, the Deep Blue platform is also covered by a new theme:
“Don’t play alone this winter.”
"Grab your Whale Leap Pass and see all the crazy surprises they have in store for you."
"From floating shore to Chang'an, from the wilderness to love..."
“Every game you play is a foreshadowing of another world.”
Lu Ming was looking at the background in the office, and his eyes widened when he saw the real-time data.
“…Who wouldn’t say fuck after seeing this?”
At this moment, he looked at the number of people online and the number of orders on the data screen.
He finally understood a cruel truth.
You can really get rich without relying on debt value.
"...Well, it seems I was wise not to set a billing cycle before."
“I wonder how much profit this Whale Leap campaign will bring!”
"Then let's make a deal. We'll wait until everyone has bought all the games they need before trying out new games. Then you're going to get scolded!"
"Also, for this year-end sprint, I've even added the Whale Leap Pass gameplay!"
"Buying a card unlocks a complete experience of all my new games for the next year. It's such a steal! This way, even more people will play my subsequent games once they're released!"
"All of this... is for the future."
"Anyway, the launch of the negative review training class and the Fu'an Experience Center will take time!"
"It's always better to ferment slowly!"
After watching for a while, Lu Ming slowly leaned back in his chair.
He didn't open the background report again.
Those numbers, bar charts, curves, conversion rates... you don't need to look at them, they basically exceed the expected goals.
Now he just wanted to close his eyes and feel a moment of silence.
Everything Jingyue is doing now seems to be about adding value to the user experience.
But only he himself knows.
He had already laid the hook.
From the beginning, he knew what he was doing.
All of this is to lay the foundation for being able to "release bad games with confidence" in the future.
"I'm spending real money on this relationship now,"
"Only in the future can I use this hellish start to earn bad reviews..."
The greater the expectations, the greater the disappointment!
We must firmly grasp the user's psychological gap!
The more you pamper players, the stronger their negative emotions will be once they are hit by a setback.
And these are what he really needs - debt value.
His current operation is like a movie that was both well-received and commercially successful before Whale Leap.
And now a well-prepared sequel has been released.
The audience will definitely pay for tickets based on their past friendship.
However, by the time they walked out of the cinema, most of them had definitely broken off all ties!
“This is the effect I want!”
"I don't want the money I'm making now."
"But it's the comments afterward... those angry comments when players were mocking and cursing!"
"A peck of rice is enough to resent, a peck of rice is enough to thank! That's exactly what it means!"
Lu Ming breathed a sigh of relief, but he felt no burden in his heart.
Because he really didn't do anything wrong to the players.
Every update to the game is the result of the team’s real hard work.
Every mechanism, easter egg, copy, DLC... was developed by Jingyue internally overnight.
So now he has a clear conscience!
Precisely because he is good enough, he won't feel any burden the next time when people hate him so much that their teeth itch and they are angry about him!
It is because we love deeply now that we may hate passionately in the future.
…
After a while,
January 25th.
The warm winter plan is over!
The homepage of the Deep Blue gaming platform was also immediately replaced with a new picture.
“Thank you to every player for participating and thank you for the warmth you brought us.”
Whale Leap headquarters conference room.
A large screen was pulled up on the wall and the room was full.
Lu Ming sat in the conference room and attended the interim report meeting of this round of the Warm Winter Plan together with several persons in charge of finance, marketing, data, technology, products, etc.
As soon as the big screen lit up, Lin Xiaoxiao began to report:
"A total of 10 projects participated in this round of the Warm Winter Plan, and most of them have undergone large-scale updates."
"During this period, the total number of user visits to the DeepBlue gaming platform exceeded 10 million, with daily active users increasing by 12.1%. Pass sales exceeded 2.6 million!"
"The cumulative offline blind box sales have exceeded one million pieces!"
“User feedback on this event was very good!”
“…”
"Finally, the cumulative revenue from this event reached 1.49 billion yuan!"
For a moment, the conference room fell silent.
Everyone seemed to be waiting for someone to make the first exclamation.
"grass!"
"This is almost as good as a listed company, right? We've only been doing this for less than two years."
"We've been making DLC for so many years, and we've never achieved this kind of results."
"Fuck, I'm going to cry!"
“Blind boxes are such a treasure…”
"No, I think the key is the pass. When users see that they can unlock so many games, they just buy it!"
Old Zhou held the paper cup in his hand, his face flushed red.
"Do you know what this means?"
He turned his head and said almost tremblingly,
"I started out as an independent game developer... I've only been able to survive until now with just a few words and a few demos..."
"Now each of our projects is self-sufficient and even profitable, which proves that our model is truly successful!"
"If I can make a profit online, I can take bigger steps offline!"
Zhao Qiliang was silent for a long time before he whispered:
"Ever since '氪命修仙' (Krypton Life Cultivation), I didn't believe this game could succeed!"
"But it was Mr. Lu who slapped me in the face again and again!"
"Now, I sincerely want to tell everyone that leaving Tencent was the best thing I have ever done!"
Liang Cong also took a sip of coffee and chuckled softly.
"I'm the youngest person here, but I've also had the shortest contact with Mr. Lu!"
"But I want to say that I have learned the most during my time at Whale Leap!"
Everyone laughed.
What they say now is not compliments, but their true feelings.
The Warm Winter Plan is not a fancy marketing gimmick.
Rather, it is the seeds of word-of-mouth planted by the Jingyue team themselves.
As for Lu Ming,
This time, it's a win-win-win situation.
Players get content updates, limited-time benefits, and real immersion.
The project team received development freedom, enthusiastic feedback, financial support, and generous year-end bonuses.
Lu Ming himself also received high expectations from the players!
This is a good thing for subsequent reversal!
…
After the meeting, Lu Ming returned to the office.
The office was very quiet.
There are still many players posting screenshots of blind boxes, passes, and rare titles online.
"The event ended so quickly! I had so much fun these past few days, from cultivating immortals to siege warfare!"
“Let’s let the e-commerce platform next door take a good look at what welfare really means!”
"Please accept my wallet, Mr. Lu!"
"I was really tricked by the capitalists this time! The only things that were hurt during this Whale Leap event were my blood sugar and dark circles under my eyes!
Sometimes I really want to kneel down and beg myself to stop playing! Stop staying up late! But it’s hard, I can still play the game of Whale Leap even if I kneel down!
"Without further ado, this update from Jingyue is simply irresistible. This is the essence of a major sect!"
"The warm winter benefits are great! I hope they come every year!"
Barrage, hot posts, data, Amway...
Various discussions have directly brought Jingyue a wave of public opinion at the end of the year.
However, Lu Ming no longer had the heart to look at the data.
“It’s quite warm.”
"Players gain experience, we gain reputation, and the company gains profit."
Lu Ming paused for a moment, a smile in his eyes like a knife:
"But when the next snowstorm comes, you'll realize...enthusiasm is an illusion."
"The warm winter is gone!"
"The next cycle will be a little colder."
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