Chapter 314 Not Applicable to Everyone
A few days later,
Lu Ming was playing "Undercover Becomes Stronger" in his office, and was about to recruit people to backstab him.
The phone suddenly vibrated.
It’s Yao Wenqing.
This person usually doesn't like to send WeChat messages, but he actually called me today. There must be something going on.
Lu Ming answered the call and just as he said "Hello", background noise came from the other end of the line.
It feels like being in a laboratory, with wind noise and some noise.
Yao Wenqing got straight to the point:
"Mr. Lu, the Starship projection equipment has been tested. The core model has passed three rounds of stability tests, and the logic issues have been fixed. Now... we can basically start the market trial."
"The projection stability has also passed. It can be mass-produced."
"That means now... we can basically proceed with a market-side trial investment."
"I want to ask, is the press conference you mentioned taking place now?"
Lu Ming listened for a while.
A little stunned,
So fast?
"You haven't officially started production yet, right? Your stuff is so expensive, don't make too much!"
Yao Wenqing smiled and said, "That must be Mr. Lu. We have already contacted the production and supply department. Basically, we will produce in large quantities according to the order!"
"Don't worry, Mr. Lu, we won't destroy the inventory."
"After all, the price of our current equipment is still very high!"
Lu Ming nodded in agreement.
This thing costs more than one million yuan per set, so ten sets would cost ten million yuan.
This stuff can buy a house, you definitely can’t stockpile it!
Then, Lu Ming reminded:
"This starship you're talking about is the same one I experienced last time, right?"
"right."
Yao Wenqing's tone also clearly suppressed a hint of excitement.
“It’s been slightly upgraded, but the general framework is still the same.”
"The negative pressure module and vertigo intervention system have been redesigned. The pressure in the interactive scene has been reset through zone sensing. Now the comfort has been improved by 60%."
"Furthermore, this time we added atmospheric interference imaging to the core sensor, which significantly improved visual immersion. The feedback system was also optimized, and latency was reduced..."
"And, besides this version, we can already achieve..."
"Mr. Lu, do you want to come down so we can demonstrate it to you directly?"
Lu Ming frowned and looked confused.
What about dizziness intervention, image atmosphere...
It's still an area I don't understand.
"Alright, alright."
"Forget about the demonstration!"
Lu Ming interrupted him.
"You can save all this for the press conference!"
"Anyway, you know more about this stuff, the cost is there, you decide the price yourself! I won't interfere."
“But one thing is that we can’t just talk about cost-effectiveness!”
"We must be cost-conscious and avoid price wars!"
Yao Wenqing: "..."
"Understood."
"Since you've prepared so thoroughly, just release it!"
"But there is a prerequisite."
“The content published must be factual.”
"You prepare and hold a formal press conference."
"The venue doesn't need to be too big, and don't do anything like "it takes ten years to sharpen a sword."
“We don’t speculate on sentiment.”
"Let me make one thing clear: what our product can and cannot do."
“You can praise what is due, but you can’t hide the faults.”
"I'm afraid that before we even go online, someone will get carried away and place an order or give us a good review without even thinking about it!"
"We don't need any of that professional reviewer stuff!"
"You're an engineer, so say what an engineer should say."
“These are the most important values of the press conference.”
Having said this, Lu Ming paused.
"You go to this press conference and talk about it yourself."
"You coming to the platform is a hundred times better than any spokesperson."
"After all, you know the product best, so your presence will be convincing."
"I'm leaving the whale watching lab to you anyway!"
"I really don't understand your side. Just do what you want. I've allocated the team to you."
On the other end of the phone, Yao Wenqing was silent for a second, then smiled softly.
An irrepressible joy surged in his heart.
It’s not because I can stand on the platform.
It’s because someone is finally willing to let the product itself stand out.
It’s not the brand, it’s not the packaging, it’s not the rhetoric.
It's a product.
This is what he wants to see!
"Okay, Mr. Lu!"
"I will seek truth from facts and speak in a good way!"
…
After hanging up the phone, Lu Ming stood in front of the window and stared at the traffic in the distance for a few seconds.
He has already delegated a lot of responsibility for the work at the whale watching laboratory.
After all, he has no guidance on things he doesn't quite understand.
If you really let him set the price and how to promote this thing, he will definitely not be able to do it.
With Whale Leap's current size being so large, he certainly can't do everything himself.
He used the Moral Debt System, not the most powerful comprehension system.
He just needs to do the micro-management!
Anyway, Yao Wenqing was obtained by drawing cards, so there is no problem with his loyalty.
He also deliberately told Mr. Yao to seek truth from facts.
Otherwise, if you try to understand it blindly, you might end up making mistakes.
What Lu Ming was worried about was not that the press conference would go wrong, nor that there would be problems with the equipment.
Rather, I am afraid that the current market is too good at marketing "good reviews".
If you are not careful, it will become a "propaganda routine".
It is obviously a new device that has not yet completed mass production testing.
Once it is exposed, it will be deified by a bunch of people, and words like "industry revolution" and "epoch-making" will be thrown at it.
Then the "real experience", "first batch of users" and even "unboxing feedback" may all be written in advance.
It is even possible that some people place an order just to post a review video, and then without even trying the device for a few minutes, they sell it on a second-hand platform.
What's the point of such good reviews?
Then, a bunch of professional reviewers and KOLs came rushing in.
They started to create marketing slogans for him such as "next-generation leap forward", "completely changing the immersive experience", "the light of XX", etc.
One after another on Weibo hot searches!
Will that work?
Although the settlement period is longer this time,
But Jingyue must never go through this kind of baptism of praise and risk!
Otherwise, if a wave of good reviews comes in and users make the wrong judgment, wouldn’t that be a waste of time?
Therefore, we must seek truth from facts!
…
Soon, with the operation of the whale watching laboratory, the entire press conference officially entered the warm-up stage.
Jingyue’s internal publicity department received instructions and started operations immediately.
But this time, everyone noticed something different.
It is not like the high-profile publicity in the past with huge pictures and slogans everywhere.
There are no press release titles such as "Whale Leaps into a New Era", "Full-Scene Immersion Breakthrough", or "Performance Monster".
There is no corporate-level gimmick like the "annual strategic launch conference".
The theme of the entire Whale Watching Lab press conference is:
Not for Everyone
(English synchronization mark: Not For Everyone)
Just this one sentence, simple, cold, and even a little provocative.
The illustrations are also extremely restrained.
Black background, white text, and a blurry silhouette.
It looks like a cross-section of some kind of immersive device, or like a projected overlay of a bionic human skull.
Those who understand it find it mysterious, and those who don’t find it creepy.
On the homepage of Jingyue's official website, only one line of subtitles appeared:
“Seeing the Truth: Perceiving the Boundaries of Technology”
Subsequently, the official Weibo updated the first warm-up video.
The video is very short, only 22 seconds.
The next second, the camera zooms out——
It was a door that slowly opened.
There was only a pure light.
It rises from the ground like a waterfall, or a crack, projecting the entire room from the inside out into an alien world.
Game characters, battlefield afterimages, flames, quicksand, ruins and battlefields, virtual and real interweaving,
The projections tumbled from the floor to the walls, ceiling, and even onto the audience's faces.
Numerous streams of light condensed in the air to form a spatially reconstructed "shadow battlefield."
This is not the picture.
It is a global construction projection of real space.
naked eye.
Interactive.
It is a digital dimension construction with real depth.
Then, a line of words appeared:
【Whale Sea·Star Boat】
【Projection Immersive Interactive Equipment Launch Conference】
Finally, a line of subtitles slowly emerged:
“This is not an image.”
“It’s the boundary between the world and you.”
This 22-second video exceeded one million views in just one night without buying any trending searches.
The entire network was flooded with messages.
Major media, self-media, and gaming forums were instantly in an uproar:
What is Whale Leap doing? AR? MR? Naked-eye immersive projection?
[Whale Leap is actually making projection equipment!? I thought they only made crazy games!]
[This lighting effect seems to be real-time projection!? Not rendering, right?]
[Projection game equipment? This thing seems useless!]
[By the way, when did Jingyue secretly get a gaming device?!]
[Don't get too excited. Did you understand the theme of the press conference? It's not for everyone! This thing probably won't work!]
[Technological advancement does not equal user-friendly experience! ]
[Not suitable for everyone? I don’t believe it! I’m going to buy it!]
With much discussion,
Jingyue finally announced the specific time of this press conference.
Whale Watching Lab | Whale Sea Star Boat Launch
Conference time: Saturday, October 15, 2:30 PM
Location: Hall 1, Black Box Space, Shanghai
Speaker: Yao Wenqing (Chief Engineer of Whale Watching Laboratory)
Subject: Not For Everyone
…
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