Chapter 373: Bad reviews are just a formality!
Zhu Hao stared at the screen with a rare serious expression.
He paused, as if recalling something, and spoke softly:
"The Whale Leap game isn't perfect, I admit.
It has had settings that make people curse, numbers that drive people crazy, and activities that are incomprehensible.
But I want to say that every step of Whale Leap is a continuous breakthrough and a continuous attempt."
“But they try to do something new with every game they make.”
"It's not a shell case, it's not something that comes off an assembly line, it's not the kind of thing where you open it and you know what the ending is."
"They are very good at breaking through! They don't pursue the mainstream or the market! They have their own ideas!"
"They dare to touch upon topics that others dare not touch."
"Others only dare to follow the routine, but they insist on taking a different approach."
"They're not cookie-cutter, they're not copied. The games they make have personality, they have edges, they have flaws, but they also have passion and heart."
Zhu Hao looked at the live broadcast room and continued,
"Think about the gaming market over the years!"
"Which games of Whale Leap are relying on their success? Horror games are so unpopular and niche, yet they are willing to release a game like 'Out of Control'. They even specially built a floating shore experience center!"
"Time Journey is so popular, it's not like they'll just release a sequel or a Souls-like game as their next game!"
"That includes their game producers, whether it's Lao Zhou, Brother Liang, Brother Bowen, or even Mr. Lu! They're all very thoughtful people!"
"These people also sincerely want to make the game well!"
Zhu Hao said this and smiled.
"I don't mean to brag about what I said above!"
"Everyone can think about it for themselves. In the entire gaming industry, is there any other manufacturer like Jingyue that dares to make games like this?"
The barrage paused.
[…It seems like there really isn’t one.]
[Other games are either a bottomless pit of krypton gold, or they are just re-skinned.]
At least Whale Leap is actually making games, not selling them.
[I've been abused before, but it's true that every new work by Jingyue always makes me shine.]
[It seems to be true. Jingyue has been making games all along and hasn't done anything else!]
Zhu Hao paused:
"So, we should be grateful for the existence of such game manufacturers instead of just criticizing them blindly."
"A lot of people criticize Jingyue, but if you think about it, isn't it actually trying hard to bring us something different? It's not perfect, but it is growing!"
"Then tell me, how do I spray?"
“I really can’t spit it out.”
"Some people say Whale Leap is weird, but I think the gaming world would be really boring without Whale Leap."
"Sometimes we always say that if we want domestic games to go global and regain confidence, we must first have some courage."
“Whale Leap is that courageous company.”
"It may not be the best, but it is definitely the most unique. We gamers should be moved to meet such a manufacturer."
"I think we should be thankful that we have such a manufacturer."
The barrage exploded like a flood.
[Fuck, I cried.]
【This time I support Brother Hao! 】
[You're absolutely right! Even though I've criticized them before, deep down I really don't want to leave Jingyue!]
[Fuck, tears welled up in my eyes!]
We can’t forget how much innovation it has made just because it has shortcomings.
【Jingyue is a refreshing change in the gaming world!】
Zhu Hao took a sip of water and slowly exhaled.
"I've talked so much today, it's not like me."
“But I really can’t hold it in.”
"I definitely didn't receive any advertising fees from them!"
"Actually, I don't really understand Whale Leap's "Bad But Beautiful" campaign!"
"So I also wondered what it was trying to do."
"I'm not saying their campaign is insincere."
"I just think that Jingyue's operation has a bit of a marketing flavor."
"Think about it..."
He looked at the camera and began to analyze seriously.
"This event launched suddenly, with overwhelming publicity, including entry rewards, physical merchandise, and even a visit to Whale Leap headquarters."
"Coupled with the news I learned a few days ago, Jingyue has officially established a mobile game department."
"Furthermore, if Whale Leap wants to carve out a niche in this densely populated mobile gaming landscape, it can't just follow a routine."
"Doesn't this just happen to be connected to the 'Certificate of Immortality' project?"
"Look at the promotional rhythm these days, the entry preheating, the live broadcast preheating... everything is slowly being pushed forward."
"I doubt it, their activities this time!!"
"It's all about attracting traffic and building momentum for 'Certificate of Immortality'!"
"After all, Whale Leap doesn't have much experience in mobile games! But mobile games are a big part of the gaming industry!"
"So, they have to organize a large-scale event that will be known to the entire internet!"
"So, they might have thought of using a more unusual marketing method to draw everyone's attention to 'Certificate of Immortality'."
"Just think about it, Bad Beauty is now the talk of the town. You can find related posts on any platform you open. This level of exposure is something that even Jingyue's regular promotional efforts, even with ten times the budget, couldn't achieve."
"This approach, while radical, is also a leap forward."
Some people in the barrage have already begun nodding in agreement:
【Hao Ge understands whale leaps.】
【Ah, this... makes sense.】
[This is the awareness of veteran players.]
[Fuck, now I feel relieved!]
[I see, that's why I was wondering why it was promoted together with the mobile game!]
[Chaermei is indeed constantly tied to the hot searches of "Certificate of Immortality."]
[Sigh, I'll probably write a post tomorrow to show my support. I can't let Whale Leap rely on trolls to keep its popularity going!]
【Negative reviews are just a formality, participation is the attitude! 】
I've never seen a major company achieve the same level of success as Whale Leap.
This analysis makes sense.
[No wonder the pacing felt weird, it turns out the target was a mobile game.]
[Indeed, the mobile gaming world can easily be drowned out if there isn't some major movement.]
Zhu Hao took a sip of water and waved his hand:
"But even though I understand why Jingyue did this, I still don't want to participate in this event."
"The reason is simple. I can't criticize Jingyue just for a chance to win a prize. I can't bring myself to say it. Besides, even if I don't participate in the event, I will definitely play "Certificate of Immortality"."
"As for the issue of qualifiers that someone mentioned..."
“I don’t think anyone needs to panic about this. Whale Leap has always done a good job of balancing this aspect.
Don't forget that Jingyue can maintain such stability in a large-scale multiplayer competitive game like "The Imperial Decree of the Ming Dynasty".
Basically no one can dominate the entire field with just one camp.
That shows they really put a lot of effort into numerical values and fairness."
"You said they'd mess around in 'Proof of Immortality'? I don't think that's possible!"
"So, no matter how fancy Whale Leap's marketing tactics are, I'd rather just be a gamer."
"You said you wanted me to stand in the troll's shoes to get some attention and get a qualifying entry?"
“Then I even look down on myself.”
"I'd rather fight slowly than start by scolding Jingyue."
"Finally, I want to say that Jingyue's marketing campaign is not very good!"
This is so true.
After this wave of analysis, the barrage was completely enlightened.
【True Whale Leap Expert.】
【Now that you mention it, I really am not worried about the strength of the entry anymore.】
[Right, right, right! If the game is fun, I'll play it. Why would I need marketing?]
[Jingyue has indeed never engaged in a pay-to-win model that disrupts the game's balance. Even in card-drawing games, it has never used a pay-to-win model!]
【I...suddenly felt like I had done something wrong.】
【Brother Hao is sober.】
【This is what an old fan should be like! 】
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