Chapter 4 "Runaway Simulator" is online!
On Monday, Lin Xiaoxiao officially started her job and also began her first day at Jingyue Games.
As a new human resources manager, Lin Xiaoxiao has her own independent desk, green ivy, and desktop computer.
Lin Xiaoxiao sat at her new desk, looking at the printed internship certificate on the table, feeling mixed emotions.
Although she knew that the document was just an empty shell at the moment, Lu Ming's words made her feel a little relieved.
"No matter what happens to the company in the future, let's just get started first."
Lin Xiaoxiao took a deep breath, turned on the computer, and devoted herself to her administrative work.
…
At the same time, the development of "Runaway Simulator" is also in full swing.
Lu Ming's planning, Xiao Wen's development, and outsourcing for paid work, all work together.
The game progresses rapidly.
Han Meimei even prepared a detailed customer service document in advance to answer questions that players might ask.
At the same time, she also suggested that Lu Ming set up an online complaint feedback button in the game to facilitate the collection of player opinions.
This suggestion was directly adopted by Lu Ming.
At the same time, he also enriched each level with very unconventional routines in order to break the players' defense.
It would be best if players could post it on Tieba. If the video could be scolded and become a hot topic, that would be even better!
A few days later, as the development was nearing completion, Lu Ming called a brief meeting with all employees to discuss the next budget allocation and promotion and marketing strategies.
"Everyone, the development cost of 'Runaway Simulator' has totaled 300,000 so far. Everyone is very cost-conscious!"
Lu Ming looked around.
"However, I originally mentioned a budget of 500,000, so we still have 200,000 left, and I plan to invest it all in publicity and promotion!"
As soon as he finished speaking, the conference room fell into dead silence.
Everyone stared at Lu Ming with a look of confusion on their faces.
We saved so much money in the first place just to improve the company environment, but now you plan to invest it all in publicity?
Zhou Bowen swallowed his saliva. He really wanted to say, "Boss, you have this money, please buy me a new graphics card!"
Wang Defa also looked at Lu Ming with the same expression.
The money you spend on publicity is almost catching up with the cost of producing the game!
Su Xiaonuan pushed her glasses and asked cautiously,
"Mr. Lu, isn't this... a bit risky?"
"adventure?"
"No risk, I'm going to donate 100,000 to the Steam platform, and then they'll give us a three-day homepage recommendation spot!"
“Of course, there are only four hours of show time each day.”
Hearing Lu Ming's decision, everyone took a deep breath.
Mr. Lu's current behavior is completely different from his previous cautious and stingy personality.
Steam platform is the largest game platform in China. In addition to having a wealth of game resources and editors, it also has a large number of players.
Although it is only four hours after being exposed on this platform for three days, it will definitely bring considerable traffic.
That's it, this spot still needs to be reserved, otherwise the fee wouldn't be so expensive!
"Boss Lu, then...what about the remaining 100,000?"
Lin Xiaoxiao spoke timidly. She simply felt that the 200,000 yuan that Lu Minggang had just mentioned seemed to have not been spent yet.
"Put out ads too! Just put them on social media with headlines like: Play 'Runaway Simulator' and experience the joy of your boss running away!"
"Meimei, you have experience in advertising before, so I'll leave this one to you. It's best to spend it all two days before our game goes online."
"Actually, for advertising, our 100,000 yuan is just a small drop in the bucket. I hope it makes a difference to everyone!"
"Next, everyone, get ready for the launch. I've checked the calendar, and we're aiming to launch this Friday!"
“…”
For Lu Ming, the 500,000 yuan must be spent in full. After all, according to the system requirements, the multiple of debt rebate is calculated based on the amount of investment.
The more you invest, the more you get back.
If it wasn't for leaving enough for one month's salary in the company account,
Lu Ming is planning to go all in.
After the meeting, Lin Xiaoxiao quietly pulled Wang Defa,
"Director Wang, is Mr. Lu's promotional budget really okay?"
After spending the past few days with everyone in the company, Lin Xiaoxiao also understood the company's recent situation.
She really doesn't want her first job to suddenly fail!
Lao Wang sighed.
"Xiao Lin, at Whale Leap, the biggest problem is that there are no problems."
Lin Xiaoxiao nodded silently, then took out a copy of the Labor Law from somewhere.
Turn to the page "Company Bankruptcy Liquidation" and start to study it carefully.
She seemed to have not studied this part of the content yet, so she just took it as preparation in advance.
…
Soon, on Wednesday, the development of "Runaway Simulator" was completed.
Lu Ming stood in front of the computer, his fingers tapping quickly on the keyboard.
On the screen, the background interface of the Steam platform displays the listing information of "Runaway Simulator".
[Game Name: "Runaway Simulator"]
[Introduction: There is only one goal in this game: take away all the company's money and run away!]
【Type: Business Simulation】
【Price: 6 yuan】
[Special Note: Warning, this game is purely for entertainment, please do not imitate any real-life behavior.]
After doing all this, Lu Ming stared at the screen with a smile on his face:
"6 yuan, no more, no less. If the price is too cheap, players may not be interested in complaining. 6 yuan is just right!"
Seeing Lu Ming's pricing, several people in the company became restless.
Wang Defa held the instant noodle bucket,
"Mr. Lu, isn't your price too low? I can't even buy a cup of milk tea!"
“It has to be low!”
"Other people charge six yuan for the first deposit, but we buy out directly for six yuan. That's how many people play!"
Wang Defa continued to settle the accounts.
"Then according to the 70% profit sharing ratio of the Steam platform, how many copies do we need to sell to break even..."
But Wang Defa was interrupted by Lu Ming before he could finish his words:
"Lao Wang, open the pattern!"
"You don't need to worry about making a profit!"
Lu Ming said as he calculated that as long as his debt value could exceed 1000, he could get double the investment.
That's one million!
One million!
"Runaway Simulator" would have to sell for over 100,000 to reach this price.
Moreover, this does not include the profit sharing.
Therefore, Lu Ming didn’t think about the sales issue at all, because he believed that the greater the criticism, the higher the profit!
With the game successfully launched, each team member devoted themselves to the final preparations.
Zhou Bowen repeatedly checked the code and fixed the last BUG.
Su Xiaonuan made the final optimization of the art resources to ensure that every detail was flawless.
Han Meimei meticulously planned social media promotions to ensure the game attracted sufficient attention upon its launch.
The dusk outside the window was as red as blood. Lu Ming stood at the door of the office, looking at the distant sky, which made his back look particularly tall.
Although everyone was a little nervous, their eyes were full of anticipation.
After all, this might be the last time they devote themselves so wholeheartedly to a project.
The success or failure of this game will determine the future of Whale Leap Games.
…
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