Chapter 40 The bomb buried in advance finally exploded!
Generally speaking, if the first-day churn rate of a mobile game exceeds 50%, it can basically be declared a failure.
And the attrition rate of "氪命修仙" is as high as 83.5%?!
Can this game be saved?!
If this data is exposed,
It will definitely cause a sensation in the gaming circle.
This is simply breaking the record for first-day game losses!
The game is already like this, what is the boss still insisting on?
Han Meimei couldn't understand the data, nor could she understand her boss.
She frowned and looked at her phone, feeling a sense of foreboding.
The boss seemed to be unmoved, and she could only walk out of the office door in a daze.
Just returned to the workstation and sat down,
bite!
A breaking message popped up in the marketing department group, instantly attracting her attention.
[Hot Topic: Is the Art Design of "氪命修仙" Suspected of Plagiarism?]
???
Han Meimei was startled.
More negative news?
Han Meimei immediately clicked on the news link and saw a post on a well-known gaming forum.
Shocking! The art of "氪命修仙" is just a reskin?
In the post, a player compared the art design of "氪命修仙" with that of several other Xianxia games.
The results were surprising.
The interfaces, character models, and even special effects of several games are almost similar!
The only difference is,
After the modification, the modeling of "氪命修仙" is more three-dimensional and more exquisite.
But this is not a reason for you to change your skin!
You are so good at integrating plot points!
Under the post, players have already started discussing,
"Isn't this a typical skin-changing game?!"
"No wonder the art of '氪命修仙' looks familiar. It turns out it's a skin from a game I played before!"
"To put it bluntly, it's just a skin-changing game to cheat you out of money!"
"Wow, so this game not only costs money, but they're also too lazy to even draw the art?"
"So now you understand why we didn't release too many assets before the game launched? We were afraid people would see we were just re-skinning!"
"Strictly speaking, these materials are all available on commercial platforms. '氪命修仙' should have purchased the character model, so it can't be considered plagiarism! At most, it's not original!"
At this time, an enthusiastic player directly checked the art materials used in "氪命修仙".
Then I found out,
These materials are indeed not completely plagiarized.
But they all come from a commercial material platform and can be purchased and used directly by game companies.
But in other words, Jingyue didn't spend much money on its own art. Instead, it directly bought some general materials, added some optimization, and launched it online!
"So, this is a big-name outsourced game?"
"This is called paying tribute to the classics, understand?"
"Don't talk nonsense! It's been re-optimized and the modeling is more refined!"
"Optimization, damn! The krypton gold experience is even worse than before!"
Some old players even directly put together the screenshots of "氪命修仙" with the screenshots of other fairy games,
Made a comparison chart!
There are almost more than 60% similarities.
Isn't this just a reskin?
What’s the difference between this and me copying my deskmate’s homework?
This is even lazier than some big companies’ skin-changing mobile games!
For a time, all kinds of mocking, teasing, and spoof emoticons emerged one after another:
"It's worthy of being called 'Cultivating Immortality Through Kryptonian Life'. The game characters require kryptonian life, and the official didn't even bother to put in the effort to model them!"
"Purchased model + the darkest krypton gold + the most outrageous gameplay = the most outrageous game of the year!"
"Thanks to Whale Leap Games, I understand what it means to be truly shameless!"
“…”
The continuous bad reviews have caused the rating of "氪命修仙" to drop a little bit again!
In the office, Lu Ming held a cup of coffee in one hand and casually flipped through the public opinion trends on his computer with the other.
The corners of his mouth rose slightly, and there was an indescribable sense of pride in his eyes.
"Sure enough, the efficiency of college students' part-time jobs is really good!"
The bomb he buried in advance finally exploded!
Lu Ming took a look at his moral debt value
【Moral debt value: 85372】
This data is so beautiful!
More than 80,000, and there were such data on the first day of going online!
It’s so exciting!
This is definitely inseparable from his hard work and planning every day!
no pain no gain!
He didn't do the previous layout!
Lu Ming felt a sense of accomplishment in being in control of the situation!
Without careful planning, sufficient public opinion preparation, and carefully arranged trigger points,
There's no way this game could spark such a huge war of words in such a short period of time!
But Lu Ming did it.
Every mine he had buried in advance is now exploding on time!
Every step he planned in advance was pushing the situation in the direction he wanted!
"Perfect! Absolutely perfect!"
Lu Ming picked up the coffee and took a big gulp.
Now, it’s not far from breaking through the debt value of 100,000!
And Lu Ming also had a new idea!
Lu Ming looked outside the office.
Out of the corner of my eye, I caught a glimpse of a hesitant figure at the office door.
It’s Han Meimei.
She stood at the door with a complicated expression, as if she had something to say but didn't dare to speak.
In her hand, she was still tightly clutching the apology letter that she had prepared long ago.
At this moment, Han Meimei's heart was full of contradictions.
Especially after she saw the online rumors that their company was plagiarizing,
Han Meimei couldn't sit still any longer!
They paid for the copyright!
This can't be considered plagiarism at all!
The more she thought about it, the more she felt something was wrong. Finally, she mustered up the courage, knocked on the door, and walked in.
"Boss...should we quickly come up with a public relations solution for this skin-changing issue?"
"Or, I can contact the PR team and see if we can find some positive press."
Hearing this, Lu Ming finally turned his eyes away from the computer screen.
He looked at Han Meimei with a meaningful smile on his lips.
What positive public opinion is there about Jingyue now?
Lu Ming stood up from his chair.
I glanced at Han Meimei,
"Meimei, you're here just in time!"
You came just in time?
Has the boss finally realized that he needs to do some public relations?
Han Meimei took a deep breath and planned to tell everyone what she had just thought of.
She has already thought of several remedies.
This includes inviting industry influencers to publish positive reviews, spending money on advertising to suppress negative information, and finding anchors in the gaming circle to help whitewash...
These are the responses that normal game companies should take!
Although she doesn't know much about public things, it won't be wrong to learn from them!
"Meimei, I have an important job for you to do now!"
Lu Ming knocked on the table, signaling her to listen carefully.
"Now go contact some big streamers in the gaming world."
Han Meimei was delighted. It was a rare occasion that she and her boss thought alike!
Big anchors have great influence and reach many players. It is a good idea for bosses to choose this channel for public relations!
She immediately began to think about which anchors would be more suitable.
Should we look for some anchors who do reviews? Or should we look for anchors who do some live shows?
Or why not just find a few humorous and witty anchors and ask them to do more livening up the pace during their live broadcasts?
The more she thought about it, the more she thought it was feasible.
After all, the game plot of "氪命修仙" is still good!
When the time comes, players will find that the game is still fun while chatting!
So, she immediately took out her notebook, quickly flipped through the names of several anchors she had collected before, and asked excitedly:
"Boss, which anchors do you want me to contact?"
Lu Ming raised the corners of his mouth slightly, and said calmly:
"We don't want anchors who have no stance. I think this anchor is very good!"
Lu Ming turned the computer screen around.
The competitor of Whale Leap Game was suddenly revealed.
The official anchor of Beishan Game, Chu Feng, is broadcasting live!
…
Continue read on readnovelmtl.com
