Chapter 74 Let the Bullets Fly for a While
Back in the office, Lu Ming was holding a cup of coffee, staring at the computer screen with a steady gaze.
His fingers tapped on the keyboard, and a few big words were written on the document.
"Time Journey": Swearing Guidance Plan.
"Time Journey" has been officially announced.
As for his moral debt value, it certainly cannot wait until the game is released to increase.
That's too slow!
It’s necessary to start preparing now!
Lao Zhou is responsible for the game, so Lu Ming is naturally responsible for the promotion work!
Moreover, the early promotion of this game should not be too hasty or too fierce, it should be like boiling a frog in warm water.
We need to gradually guide the players' emotions towards the direction of explosion!
"Before the game is released, let some people start criticizing it."
"After the game is released, let everyone criticize it together."
"Finally... let them curse while being addicted."
He took a deep breath, drank a sip of coffee, and continued to ponder.
If a game is to be criticized, more people must first know about it.
Promotional videos are a great way to do this!
As for making players' emotions completely collapse, you must first let their expectations soar, and then drop them hard.
Therefore, the promotional video for "Time Journey" must be explosive!
What real war experience, what life and death in the rain of bullets, what deep comradeship are all stuffed in,
You can even add some tactical competition and teamwork to make players feel that this is a super exciting and cool tactical shooting game!
As for the actual game content?
Of course, that means living in pain, dying in pain, restarting in pain, and being doubted by teammates in pain.
After all, this game is not set in a sci-fi setting. During World War I, it was lucky for everyone to have a fire stick!
This is the contrast between the game and the trailer!
Only with expectations can there be greater disappointment!
Thinking of this, Lu Ming felt that ideas about shooting the promotional video flooded his mind like a spring!
…
Two days later, Lu Ming directly found a video production team.
After agreeing on the price, Lu Ming looked around and his eyes fell on the person in charge of the video team.
The person in charge of the video's eyes lit up and immediately opened his notebook.
"Mr. Lu, what style do you want for this promotional video?"
Lu Ming said slowly,
"It's an extreme, provocative style that makes everyone feel like they're a god of war."
“Why don’t we think about what players like from their perspective?”
"They love playing the role of top special forces soldiers, loving the idea of shooting heads with every shot, fighting one against a hundred, having a divine intervention, and rescuing their comrades."
"They want to be on the battlefield, fight bravely, and be praised by their teammates."
Lu Ming put down his water cup and smiled even brighter.
“So we gave this feeling to players who had watched the trailer.”
The person in charge of the video nodded.
Having been in this business for a long time, they have seen all kinds of requirements!
Not to mention special forces, they have also filmed videos of the likes of Avengers, Zootopia, and Mental Ward!
Soon, under the guidance of the person in charge, the video team quickly entered the process, and the whiteboard in the studio was already filled with outlines.
This was all strictly controlled by Lu Ming.
Scene 1: Extreme gunfight shocking opening
Background: In a dark forest, a soldier hides in the bushes, breathing heavily. The trajectory of the ballistic missile changes rapidly on the tactical eyepiece, and the call of teammates comes from the earphone.
“They’re coming!”
In an instant, bullets swept past like raindrops. He rolled suddenly, pulled out the smoke bomb, rushed into the enemy camp, and fired accurately. Three enemies fell to the ground instantly.
"It's him! The one who walked out of the battlefield alive!"
The camera slowed down, and the protagonist kicked away the machine gun on the ruins, picked up a sniper rifle, and the bullet penetrated the enemy's helmet, splashing blood everywhere.
Here,
Lu Ming imagined the players' psychological expectations going like this: Holy crap, this is the kind of shooting game I want! This is awesome!
Scene 2: Deep friendship between comrades, sharing life and death
Background: In the ruins after the bombing, the protagonist was helped up by his comrades, his face covered in blood, and he gasped as he watched the enemy approaching in the distance.
"Stand up! You can't fall down! We still have to go back alive together!"
With passionate music playing, a comrade stuffed the remaining magazine into the protagonist's hand, and the two fought back to back.
Helicopters fly in, fire support, divine soldiers descend from the sky, tactical coordination, extreme counterattack!
Here,
The player's psychological expectation should be like this: Oh my god, this is what we call comradeship! It's so exciting!
Scene 3: Shocking Monologue
Background: The picture gradually darkens, and the protagonist stands alone on the ruins of a battlefield. Under the setting sun, the ground is full of fallen comrades.
A low voiceover sounded:
"War...is a nightmare with no end."
"We fall again and again... and stand up again and again."
"Can you walk out alive?"
In the last scene, the protagonist turns his back to the audience, slowly squats down, and picks up the badge left by his comrade.
Then he slowly walked towards the endless smoke-filled battlefield and disappeared into the mist...
Then the game logo appeared, "Time Journey"!
Watching the intensive filming in the studio,
Lu Ming sat in the lounge on the set and nodded with satisfaction.
It’s worthy of the video production team he carefully selected!
I heard that this person in charge used to be Xiaogang's assistant director! His aesthetic is really good!
Lu Ming looked at the content on the monitor, took a sip of the cold tea, and murmured, "Perfect."
This promotional video is the first psychological platform he prepared for players.
Now that the platform has been built, the next step is for the players to climb up and then fall down.
After watching the trailer, players will feel that they can become the king of the battlefield, hit every headshot, save their comrades, fight against hundreds of enemies alone, and feel full of glory.
But after actually entering the game, they will find that
Your comrades are becoming less and less trusting of you. At first they gave you equipment, but later they just asked you to fight with just a fire stick.
All guns have ridiculous recoil, severe bullet dispersion, and are completely ineffective at medium and long distances.
Moreover, these processes cannot be skipped, and the process is extremely depressing and repetitive!
The "deep comradeship" that players most expected turned into "collapse of comradeship", with comrades doubting you, staying away from you, and eventually giving up on you.
Lu Ming closed his eyes, and could already imagine the players' reactions in his mind.
"Fuck, the trailer was so exciting, I thought I could be a god-like soldier, but in the end I'm just cannon fodder who can't even get a gun???"
"Where's the comradeship we promised? Why are all these NPCs suspicious of me?"
"The packaging and contents are seriously inconsistent! How is this different from the beef-flavored instant noodles I eat?"
"This game is even more painful than Souls. It's not about tactical gunplay, it's about mental torture!"
"Whale Leap Game, playing dirty, right???"
Thinking of this, Lu Ming's smile deepened.
"Very good, the expectations are already full."
"Next, we'll just have to wait for them to curse us themselves."
Lu Ming glanced at the date plan document on his phone.
"Great! Once the video is finished, I'll arrange for it to be released immediately!"
"Now, let the bullets fly for a while."
…
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