Chapter 9: Lao Ma’s interview is truly thought-provoking!
Outside the window, the city’s neon lights flickered in the traffic.
One week later, the total number of downloads of "Runaway Simulator" has exceeded 600,000!
Lu Ming collapsed in the chair and gave up struggling completely.
He has thought of many ways in the past few days, but none of them worked!
Players have preconceived notions.
I can't believe the changes he made!
His debt value has remained at 0 for several days!
"Mr. Lu? Mr. Lu, you look so bad..."
Lin Xiaoxiao came over timidly holding the folder.
"The first batch of revenue share from Steam has arrived. Take a look..."
Lu Ming stared at the densely packed skyline outside the window.
He took the folder and opened the first page.
Lin Xiaoxiao explained carefully,
"Mr. Lu, this is the detailed profit sharing of the Steam platform.
The game is priced at 6 yuan, the platform takes 30%, and the remaining 70% is our income.
Therefore, our total sales of 600,000 copies was 3.6 million, the platform took a commission of 1.08 million, and our actual income was 2.52 million.
After deducting server maintenance costs, employee salaries, outsourcing fees, and other miscellaneous items, the balance in the company's account is... 2.02 million."
Lin Xiaoxiao's tone was somewhat brisk, and she blurted out the profit of more than two million without a second's notice!
The company became profitable, and she finally kept her internship job!
Lu Ming looked at the number and felt mixed emotions.
The familiar two million!
More than two million!
That's how long it took!
Originally, he could easily earn two million, or even more, through system cashback!
Now, according to the conversion ratio, he can only get 20,000 yuan!
The money is correct, it just arrived in the wrong place!
What's the difference between this and adding insult to injury?
"Mr. Lu, are you feeling unwell?"
Lin Xiaoxiao looked at Lu Ming's uncertain expression and felt a little uneasy.
The company finally made money, but why is Mr. Lu still unhappy?
Even though the game is very popular, he always looks gloomy;
Even though the game has received rave reviews from players, he always sighs.
She really couldn't understand the thoughts of successful people.
Thinking of this, Lin Xiaoxiao took out a purchase application form.
"Mr. Lu, these are some purchasing requests from my colleagues..."
Lu Ming took the purchase application form handed to him by Lin Xiaoxiao and glanced through it casually.
It was filled with various requests from employees: new office computers, graphics cards, digital tablets, water dispensers, office chairs, etc.
The company became profitable, and everyone finally dared to submit purchase applications.
Moreover, Jingyue’s current equipment really needs to be replaced, just like the spongy seat under his butt. What’s the point of keeping this thing?
Anyway, he can’t spend the company’s profits, so he might as well give it back to the company!
Besides, the debt value has now been reduced to zero.
Being nice to employees won't have any impact.
Thinking of this, Lu Ming nodded.
"No problem, all these purchases are approved. Since the company is profitable, it's time for everyone to enjoy the fruits of their labor."
"Replace all these chairs with ergonomic ones. Besides the water dispenser, get a coffee machine too!"
"Also, everyone has worked hard during this period. Let's have a meal together tonight and give everyone some bonuses!"
Hearing this, Lin Xiaoxiao's eyes lit up and she excitedly ran to the office.
Soon, the whole office was filled with laughter, and everyone's face was filled with anticipation and satisfaction.
Listening to the laughter in the office, Lu Ming's mood gradually calmed down.
Lu Ming no longer plans to touch the "Runaway Simulator" game.
This game is still on the recommendation page!
What should I do if it becomes popular again?
And he just took advantage of this time to study the next game!
Lu Ming looked at the computer. The familiar photo of Lao Ma was still on the screen.
Looking at Lao Ma's smiling face,
But at this moment, Lu Ming felt a trace of strength.
"Why is it so difficult for me to do what Lao Ma can do?"
Lu Mingyou checked the old interview videos of Lao Ma.
"Players are blaming the payouts? That shows they're emotionally invested!"
In the video, Mr. Ma winked at the camera.
"Recharging is like falling in love, beating is love and scolding is love!"
"We provide emotional value. Even if players curse, they will continue to play!"
"And the more you top up, the more attached you become to the game!"
Lao Ma’s interview is truly thought-provoking!
Listening to Lao Ma’s explanation, Lu Ming suddenly found the main reason for his failure!
The cost for players of "Runaway Simulator" is too low!
Only six dollars!
In order to attract a large number of people, I set the threshold too low!
The result is that your six-dollar game is still playable!
What's there to complain about? Even if players curse like crazy, it's still limited!
If the original price was 600, and players played such a game, they would definitely curse loudly!
What is alluding to reality? I spent my money to allude to your reality. Players will definitely have complaints!
Thinking of this, Lu Ming looked at the computer screen with a more friendly look.
As expected of an idol, any interview can help you find the core reason!
Another important factor is that "Runaway Simulator" is dominated by his own thinking, without fully considering what the players want to play!
This causes players to make blind guesses, which leads to erroneous results! This is really wrong!
After all, Lu Ming is an experienced person and doesn’t quite understand the preferences of this world!
“Since the problem lies in not understanding the needs of players, then I will go and find out!”
Thinking of this, Lu Ming suddenly came up with an idea.
He stared at the photo of Lao Ma on the computer screen, his eyes revealing a hint of determination.
"If we don't even know what types of games players hate the most and what payment methods they dislike, how can we make games that meet their requirements?"
After the reflection, Lu Ming quickly opened the document software and began to plan his next move.
Learning from his previous success, he decided to conduct a comprehensive player survey.
Gain a deeper understanding of players’ real thoughts through questionnaires and data analysis.
No investigation, no right to speak!
"I can't just make games based on my intuition this time."
Lu Ming murmured,
“We can’t work in isolation anymore!”
"Players must tell us what they want so I can avoid it!"
Therefore, in order to ensure that the survey results are accurate and have reference value,
Lu Ming sat in the office, his fingers typing rapidly on the keyboard, and the questionnaire document gradually took shape on the screen.
After a long time, he took a deep breath and looked out the window. It was already dark.
After an afternoon of hard work, the questionnaire finally took shape.
He leaned back in his chair, rubbed his sore eyes, and unconsciously revealed a smug smile at the corner of his mouth.
This questionnaire is not a random one, Lu Ming conducted a targeted investigation!
He divided the problem into two parts.
One is what type of games, charging types, game mechanisms,
On the other hand, it is the type that players like most.
These questions may seem ordinary, but Lu Ming knows clearly what he wants.
Create content that players like.
Then add more elements that players don't like.
Then do good publicity,
Attract players to spray a wave,
Accumulate a huge amount of debt value! Go straight to the top!
Thinking of this, Lu Ming's mouth curled up slightly!
"I'm sorry everyone, I have to do it the other way around this time."
In order to make the questionnaire more attractive, Lu Ming even added a small reward at the end.
"Players who participate in the survey will have the opportunity to be eligible to test the next game from Whale Leap Games!"
Players must be made aware that every vote they cast counts!
…
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