Chapter 39 Boss, what are you bragging about?
In addition to the old players who broke the defense,
A large number of novice players are still rushing towards this game.
Didn’t you earn thousands of dollars just by qualifying for the internal test?
Then I have to see what your game is based on?
Soon, a new player opened the game with great anticipation.
At the beginning, I created a character, selected a Xiuxian character, and then pinched the face.
The game's graphics are pretty good, and the background music is also quite catchy.
"Huh, it's not as bad as I thought."
But when he finished the first copy of the Novice Village, a shocking scene happened.
[Your character was injured in battle, and his life span is reduced by 1 year! ]
???
He was stunned for a moment, and quickly went to the character panel to check, and found
His original lifespan of 100 years has been reduced to 99 years!
[If your lifespan reaches zero, your character will be reduced to ashes! ]
"Damn! Is this game really a life-saving game?!"
"No, it's the character I chose that's the problem!"
The player immediately checked the character of the "white-robed boy" he had chosen!
Lifespan: 99/100
Status: Healthy (minor injuries)
The new player stared at the panel, shocked.
"...I'm cultivating immortality, but the result is that I'm destroying my own life?!"
He clicked on the introduction of the game character, flipped through several pages, and finally found a sentence in a corner:
[This person is cultivating the way of life. When the life is over, the soul will be scattered and the person will have to cultivate the way again.]
It sounds ridiculous, but the meaning is actually very clear. When your lifespan is reset to zero, you are dead and your account will be cleared!
"Good fellow, others cultivate immortality, but I cultivate my life?"
The new player took a deep breath and decided to see if there was any remedy.
He tentatively ate a life-extending pill from the novice gift pack.
[Extend one year]
"Huh... Fortunately, I just need to take the pills!"
Then, he looked at his backpack and found that there was only one life-extending pill!
The rest, you need to go to the mall to buy!
5 spirit stones for one!
This is too expensive!
He panicked and ran to the forum for help, only to find that there were many people worse off than him!
"You lose your lifespan just by killing a monster? I just killed a wild boar!"
"So this is a game where you have to replace a character after playing for a short time??"
"No, that's your character's trait! Didn't you read the walkthrough???"
"There are five characters in this game: a beggar, a life cultivator, and a charm cultivator. Don't tell me, it's quite interesting!"
"What's the point? Every character consumes a lot of energy!"
The players were discussing frantically.
For a time, forums, Weibo, and games exploded again!
Some new players even went to customer service to complain, and the customer service's response directly made their blood pressure soar:
[Dear players, the game rules have been announced before the launch. The core feature of this game is the krypton life gameplay! ]
"What the hell are the core features?"
"This official is so stubborn!"
"This is the first time I've seen a gaming company so unpopular with players!"
“…”
A large number of players uninstalled the game angrily, however, there were still a group of warriors who decided to fight to the death.
Let’s see what else this game can do.
This also led to the fact that on the day "氪命修仙" was launched, just five hours later, the game's score dropped to 2.1 points!
It’s even lower than the previous beta version!
This is about to set a record for the fastest score drop!
That night, all the major anchors, forum players, and game UP hosts came out to mock the scene.
The memes in the gaming circle come one after another!
"Life is hard enough, and now I have to spend money to keep myself alive just to play a game?"
"Awesome! Working overtime in real life is hard, but cultivating immortality in the game is even harder!"
"Modern Social Animals: Life is hard enough, and now even characters in games have to work 996?"
"My previous company was still paying me. After I joined the sect, they kept asking me for money! Is that reasonable?"
"This game is completely against Tian Gang!"
Some people even started @game review agencies, demanding an investigation into whether the game was involved in any unfair marketing!
…
The next day,
Whale Leap Company, Lu Ming’s office.
"Boss, is our game...over?"
Han Meimei looked at Lu Ming with a look of despair.
I was holding a piece of A4 paper tightly in my hand.
This is the apology letter she wrote in a hurry.
Sincere, honest, tear-jerking,
She put a lot of thought into this sincere apology.
Across from him, Lu Ming crossed his legs with a calm expression, even with a hint of a smile on his face.
"cold?"
Lu Ming glanced at her and typed a few words on the computer.
The latest real-time online data is projected onto the big screen.
The current number of online users of "氪命修仙" is 420,000!
Number of new registered users: 230,000 (within 24 hours)
Han Meimei rubbed her eyes.
What's wrong? Is this data impressive?
At first glance, it seems pretty good?
After all, this is only the first day the game is online, and there are already hundreds of thousands of people online!
This is much better than the performance of Whale Leap’s previous games!
But when she thought about it carefully, her face suddenly became a little ugly.
The company has spent so much money on advertising.
Only more than 400,000 people are online.
What is there to brag about?
You should know that other popular mobile games with the same level of investment have at least 1 million online users on the first day!
Not to mention, the game’s rating is about to drop below 2 points, and almost all gaming communities are criticizing it!
Moreover, more and more players are leaving.
Players are complaining about it, and the data is ugly. No matter how you look at it, this game is doomed, right?
However, Han Meimei stared at Lu Ming intently and found that
This boss still has that mysterious smile on his face!
It's that feeling of wanting to laugh but trying hard to hold it back.
...What on earth is the boss holding back?!
She really couldn't understand it.
"boss……"
Han Meimei took a deep breath and said, "Our data... doesn't look very good, does it?"
"What do you mean?" Lu Ming looked up at her with a meaningful look.
"What else?"
"...We've spent so much money, including the celebrity fees, our initial investment is almost 10 million, but now there are only a little over 400,000 people online."
Han Meimei gritted her teeth and continued,
"This ROI (return on investment) isn't worth it no matter how you calculate it, right?"
Han Meimei only learned the term ROI after she took over the advertising.
This is the data she has been paying attention to.
Right now, she really wanted to explain this concept to her boss!
She used to often tell her friends,
At work, I am afraid of the boss who has only a superficial understanding of the job and gives blind orders.
But now, my boss has completely let go, investing whenever he has money, and seems to be disregarding returns.
This made her even more worried.
"The most important thing is..."
Han Meimei pointed to the rating page.
Rating: 1.9
Just now, the game rating was refreshed again!
She even saw some timely media reports about the game,
"The first-day rating of Krypton Life Xiuxian broke below 2, which is a milestone in the history of games!"
"If this rating drops any further, it'll be an epic disaster, almost on par with the classic movie 'Dream Chaser'!"
Han Meimei was about to cry.
"Mr. Lu, are we really not going to do some public relations?!"
Lu Ming remained indifferent and continued tapping on the keyboard, projecting another piece of data.
Day 1 churn rate for the game "氪命修仙" is 83.5%.
Han Meimei: “…”
This... this can't be true?!
Her eye twitched and she pointed at the screen with a trembling finger.
"Our...first-day attrition rate has already exceeded 80%?"
"That means, it's very likely that tomorrow we'll only have tens of thousands of people online?"
"Um."
Lu Ming nodded, as if it was a matter of course.
Han Meimei's face turned pale and blue, looking at Lu Ming's appearance,
I can't help but complain,
"Boss, what on earth are you bragging about?"
“…”
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