Chapter 170 The Wind Rises
"Oh my god! Whale Leap is crazy!!!"
"No, no, no... you guys just made an appointment like that."
"I'm very curious about what the high degree of freedom in this game means?"
The Internet completely exploded.
It’s not an exaggeration, it really exploded.
Whale Leap's move was like throwing several heavy firecrackers into a calm gaming circle, causing them to explode one after another.
First, there was that promotional video.
Magnificent momentum, shocking scenes, subversive narrative,
After watching it, I immediately felt like "I don't want to go to work anymore, I want to play right now".
Just one hour later, the topic #Jingyuexinyou# jumped to the seventh place in the hot searches, and its popularity is still soaring.
And then...
As soon as the news of making a reservation and giving away two games came out,
Forums, platforms, video sites...
Every place where people can talk about games is bustling with activity.
"Seriously, what game publisher is crazy enough to give away two games as pre-order gifts??"
"I've already made a reservation. It doesn't matter if it's fun or not. Anyway, it's free and I think it's great!"
"I looked at the descriptions for those two free games. One is a fighting game, and the other is a management and development game. They both seem very difficult! They're not some low-level games just filling in the numbers!"
"Yes, I made an appointment first. It's not a loss anyway."
"Jingyue, you're really causing me so much trouble! I'm almost taking the college entrance exam!"
…
At the same time,
The atmosphere in the meeting room at Beishan Game Headquarters was somewhat different.
As soon as Zhao Chongshan opened the door of the conference room, he saw a group of people sitting inside.
Planning, promotion, public relations, and business, all staff are present.
Everyone stared at the huge projection screen in front of them, their expressions either confused, nervous, or angry.
"… reservations are now online."
"Are they crazy? Three games in one? Two games for free with a pre-order?"
"There's a young man in the gaming world. No one has ever played like this before."
“No, do you know how many reservations they have?”
A marketing manager next to him whispered,
"I just took a look at the statistics, and the number of pre-registrations for 'Mistaken Path to the Wilderness' has exceeded 500,000 in just a few hours."
"There must be a lot of people who have signed up! Who wouldn't want a free game?"
"And this popularity is obviously stolen from us! How much did they spend?"
"This is not a normal way of competing. Is it Jingyue who is here to mess things up?"
"The most outrageous thing is the setting of 'Misguided Primordial Chaos'. Although it's not our style... it's clearly aimed at us!"
"Our game "Sword Embers Island" is almost being pushed down from the trending searches!"
“…”
As soon as he finished speaking, Zhao Chongshan raised his hand and pressed it down.
"Don't be impatient!"
His tone was calm and his eyes were cold:
"What is certain is that Jingyue's actions are indeed aimed at us."
"The prehistoric setting, the battle royale, the pre-registration time, the promotional timings, almost all overlap. If you say they're not benchmarking us, I'd be the first to disbelieve it."
He paused, glanced at everyone, then changed his tone and smiled slightly:
"But that doesn't mean we should panic."
"Sword Embers Island didn't start out by hype, nor did it grow in popularity by being free."
"Our labels are very clear: simulation, martial arts, and hardcore gaming."
"Have you forgotten the scores of our internal tests?"
An employee nodded.
"The test received a 92% favorable rating, and the feedback on the plot was very strong. Many people praised our authentic martial arts style."
"right."
Zhao Chongshan spoke slowly,
"Whale Leap might play on emotions and explosive moments, but we go for authenticity and immersion. Martial arts and their wild adventures are completely different things!"
"Even if Jingyue is better at promotion and more willing to give away games, it can't change this fact!"
"We now have a production team in China that is closest to the actual martial arts combat experience."
"No matter how much he gives away, the most crucial competition still comes down to the game!"
This sentence slightly eased the atmosphere in the meeting room.
Zhao Chongshan took a sip of tea and continued:
"Now is not the time to panic. We still have to do what we need to do."
"Propaganda Department."
He looked at the young supervisor on his left.
"For the next three days, double the frequency of material releases on all major platforms, focusing on promoting our different gameplay styles and diverse sects!"
"We can't sit idly by in response to Jingyue's provocation. You should emphasize our humanistic sentiments and martial arts spirit, and not follow their style of defying fate. What we want is 'having the truth in our hearts, not caring about superficial things'!"
"Also, content team, the copywriters should come up with a set of short counter-arguments. Don't be too direct. Use metaphors, innuendos, and just enough to make it clear we have a plan. Furthermore, this type of promotional campaign must continue!"
"They're coming for us, we can't just sit there and do nothing!"
"Also, we need to monitor public opinion. I'm not afraid of comparisons, but we need to know which three-piece suit players are really aiming for."
“We need to distinguish clearly between those who are genuinely interested and those who are just following the trend.”
"Remember, the popularity of Sword Embers Island wasn't created by scaring people off. Instead, we've been working on it for so long, and the results are the result of genuine hard work."
"These days, there's never a shortage of games that deliver three seconds of jaw-dropping moments."
"But the one that can still be opened after three months is the king."
The atmosphere in the meeting room relaxed.
Several planners and publicity officers, who originally had complicated expressions, looked at each other and finally nodded.
"Okay, Mr. Zhao, we won't panic."
“Those who need to go up should go up, and those who need to push should push.”
"We are not afraid."
Zhao Chongshan smiled, but his eyes looked towards the sky outside the window, with a hint of caution in his eyes.
Whale Leap, Lu Ming, you are really ruthless when you attack.
But don’t think that you can cut off my business just by stealing a topic.
Beishan has been in the gaming industry for so long, he has seen all kinds of big scenes.
…
That evening, the official account of Beishan Games posted five short messages in quick succession. They were short, but the tone was sharp:
【As long as the sword is not burned, why fear the abyss?】
You split the sky with thunder, I write my heart with the light of sword.
[A lonely island is not a lonely place; the truth lies in the heart, not in the sky.]
Before your obsession turns into disaster, I hope you will first ask: Why do you practice?
【Vanity will eventually fade, and the lonely island will be the first place to return.】
Soon, many players realized that this copy was clearly "implying" Jingyue.
The comment section instantly became lively:
"Damn, this copywriting...it's got that vibe!"
"Beishan: We won't argue with you, we'll write poems to imply you."
"My lone sword remains unburned, the truth is in the human heart. Please savor it, please savor it carefully."
"I suddenly feel that this wave of games to see who is more interesting is more like a peak showdown of martial arts and magic!"
“I’m looking forward to it more and more!”
The two games have not yet been launched, but the war has already started in public opinion.
The real players are enjoying themselves, betting, and analyzing...
"I bet the Whale Leap is more explosive."
"I bet Beishan's plot will make me cry."
"I play both, so it's not a loss."
"Then I'll definitely play Sword Embers: The Island first. I'll have to wait two months for Misguided Desolation!"
"You're wrong. I should definitely play the free game from Whale Leap first. After all, it's going to be online soon!"
…
Time flies. On April 15, the temperature in Shanghai had not yet fully warmed up in the morning, but the server of Whale Leap Game had already heated up in advance.
Two free independent games, "Who Owes Whom" and "Primordial Undefended", are now officially available!
It is on the recommended position on the homepage of the Deep Blue platform.
Two completely different and distinctive game covers, one on the left and one on the right, occupy the prime position:
On the left, "Honghuang: Who Owes Whom".
In the background of an antique scroll-like poster, a young cultivator in coarse linen clothes stood in a corner of the banquet.
Holding the cup in hand, he looked around and saw Zhen Yuanzi sipping his tea in front of him.
Behind him, Kunpeng lowered his head and sneered, while Fuxi seemed to want to say something but stopped himself. The whole atmosphere was tense and subtle.
On the right, "The Wilderness is Unguarded".
The painting style suddenly changed. On the bloody scene, Xing Tian, carrying Gan Qi, crushed the war drum with one foot.
On the other side, Jiuying rushed out from the ground, Kunpeng spread its wings like blades in the air, the background sky was torn apart, and stars fell.
In the first minute that the two games were launched, a large number of players flooded into the servers at the same time.
At this moment, the wind of whale leaping has blown across the entire network.
…
Continue read on readnovelmtl.com