Chapter 209 Mr. Lu, why don’t you drink a cup of hot water first
After the exchange meeting ended, the weather in Shanghai started to get a little cooler.
It was just the beginning of August, but there was unexpectedly a little rain in the afternoon.
In the office building of Jingyue,
The atmosphere has also become a little different.
To be precise, it was Mr. Lu who changed.
…
Whale Leap Game, in Lu Ming’s exclusive office.
The curtains are drawn.
The lights go out.
Turn the air conditioner to 25 degrees, air supply mode.
The computer screen on the table displayed a dark and depressing video interface, a dim corridor, glowing red spots, and sharp music.
From time to time, the headphones could be heard of girls screaming, heavy breathing, and...
“Click—”
The sound of a door slowly opening.
Immediately afterwards
"Bang!"
A glass suddenly slipped from the edge of the coffee table, fell to the floor and shattered into pieces.
Lu Ming's eyes widened and he shrank back in fear:
“Hiss…it’s delicious!”
He held the pen and excitedly wrote six words on the notebook:
"The scare rhythm should be steady."
At the same time, Lao Zhou was standing outside the door, and he was in deep doubt about his life.
He has found Lu Ming "turning off the lights and watching horror movies" in the office for several consecutive days.
And he didn't leave after watching it! He had to sit there alone for half an hour.
It's not about browsing Weibo or watching the comments, it's about watching and taking notes seriously.
Writing and drawing, really serious,
But…what kind of good person would take notes while watching a horror movie?
Recording high-energy moments?
Is Mr. Lu under too much pressure recently?
Lao Zhou knocked on the door cautiously.
"Mr. Lu."
"Enter."
A muffled response came from the room.
Lao Zhou pushed the door open and just as he stepped over the threshold, a gust of cold wind blew down from the air-conditioning vent. He paused and goose bumps immediately covered his back.
What kind of atmosphere is this!
As soon as he walked in, it was like he was entering the backstage of a horror chamber!
"Ahem...Mr. Lu, I have a few things I need to check with you."
Lu Ming then slowly raised his head and paused the screen.
The picture was stuck on a picture of a woman turning her head and smiling. Her entire face was blurred and the smile looked like it was pasted on the painting.
Lao Zhou's toes tightened and his mind went blank.
Lu Ming's tone was relaxed:
"What's wrong, Lao Zhou..."
Lao Zhou cleared his throat and felt a chill on his back.
"Mr. Lu, why don't you drink a cup of hot water first!"
Ugh...
Lu Ming glanced at Lao Zhou and found it a little funny. He turned off the computer screen.
In recent days, he has been studying how to make the next horror game of Whale Leap.
Through the experience of horror games on the market and the review of horror movies,
Lu Ming already had some ideas in mind.
The more he experienced it, the more he felt it was worthwhile!
Other games need to be designed for fun, study balance, and consider the player's psychological threshold!
And what about horror games?
unnecessary!
All you have to do is make the players' heart rates soar, their hair stand on end, and their mouths swear!
The more physical discomfort and psychological pain there is, the more people will break down!
Horror is a bad review in itself!
Lu Ming sat on the chair, leaning against the backrest, his eyes a little wandering.
This type of thing is really worth doing!
Across from him, Lao Zhou put the file forward:
"Mr. Lu, first of all, let me share the latest player activity data for our game, Mistaken Path. It's currently stable with some growth, and the Deep Blue platform is still in the hot promotion zone."
"But we've noticed a trend where young players' game stickiness is starting to increase, which might be related to the summer vacation."
"Currently, the technical and operations teams are already making adjustments to the season content."
"In addition, the topic of 'Who Owes Whom' is still hot online."
Lu Ming nodded after listening.
The game "Who Owes Whom" is so unexpected!
For Lu Ming, the game he has been working on for so long has not generated as much debt as this free game?
"Mr. Lu, there's another cooperation matter that Lin Zhi brought over."
As soon as Lao Zhou finished speaking, there was a knock on the office door.
“Knock, knock, knock.”
"Enter."
The door was pushed open, and a tall and neat figure walked in with documents.
"Sorry to bother Mr. Lu."
"Go ahead."
Lu Ming nodded at her.
Lin Zhi sat down, opened the file, and said in a crisp tone:
"Boss Lu, the main work is about business cooperation!"
"In terms of brand collaboration, we have recently received seven cooperation applications, mainly in the fields of cultural and creative industries, comic adaptations, and offline beverages."
"There is one company among them that I think needs to be explained."
Lin Zhi flipped through the documents in her hand and picked out a separate page.
"Mr. Lu, this is a milk tea chain brand."
"It's called 'Lemon Candy Project,' a chain of internet-famous stores that's quite popular among young people lately. They specialize in funny copywriting and attractive cup sleeves."
"They wanted to collaborate with Jingyue to create a themed drink, saying that we have a good reputation and high exposure recently, and that we are a good fit for their users!"
"I've done some research, and their brand tone is quite youthful, but..."
Lin Zhi paused.
“This store isn’t a disaster, but the reviews don’t seem to be very good.”
"The most common issues are: long queues, leaky takeaway cup lids, and once someone complained about using expired lemon slices."
"Also, their social media accounts have been penalized several times for violating regulations, and their promotional materials are a bit exaggerated..."
"So, we tend to refuse."
"In any case, Jingyue is currently on the rise, so there's no need to partner with such an unstable partner just for the sake of some buzz."
After saying that, she looked up at Lu Ming.
Old Zhou also looked over.
The room was silent for a few seconds.
The atmosphere was not tense, but there was a sense of "depending on the leader's attitude".
But the next second,
Lu Ming suddenly smiled, and his eyes suddenly became a little intriguing.
"How does this milk tea brand plan to cooperate?"
Lin Zhi answered immediately,
"They're planning to collaborate with 'Lost in the Wilderness' and are proposing a limited-edition themed drink called 'Lost in the Mortal World', along with some co-branded packaging."
Lu Ming didn't say anything, but tapped the cup lightly.
"Using expired lemon slices... and it even went viral?"
"Yes, although the public relations have been done, both Tieba and Yinlang.com have been exposed." Lin Zhi reported truthfully.
"What do the reviews say?"
"It's quite divisive. Some people criticize the brand, while others complain about the store staff, especially their checkout mechanism, which is accused of maliciously creating queues."
"I've also investigated, and the Lemon Candy Project's operating conditions aren't very good. Their previous blind expansion is likely to lead to operational risks!"
Lu Ming took the page of document in front of him and scanned it carefully twice with his eyes narrowed.
I searched for reviews of this company online again, and the smile on my face became more and more obvious.
Isn’t this… a very qualified co-branding partner?
Controversial, but not fatal.
There are some flaws, but it’s not illegal.
And they also have many physical stores,
I want to give a bad review and then cooperate with the other party.
Bad review + bad review
How much energy would this generate?
Originally, Lu Ming was still struggling these days.
How should Whale Leap's next horror game be charged?
But just now, after Lin Zhi came in, Lu Ming thought it through!
First of all, based on the experience of "Who Owes Whom",
The free + advertising format is the most suitable.
However, as a horror game, if you add the option of watching pop-up ads,
That's definitely not possible.
That will cause the user's emotions to be directly interrupted!
People are having a good time.
If you just pop up an ad, how can the game be scary?
Then what's the gaming experience?
Then it is estimated that users will not even be able to experience the entire game!
Not to mention the subsequent negative reviews,
Although there may be short-term negative reviews.
For example, players would directly criticize Jingyue for making money, but this kind of negative review is not what Lu Ming wants.
Long-term, continuous, and endless negative reviews are what Lu Ming wants most.
So, when Lin Zhi suggested that a milk tea brand wanted to collaborate,
Lu Ming immediately had an idea in his mind.
if,
Horror game + ad placement
Is there any progress?
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