Chapter 211 Do you have a system or do I have a system?
"I'd love to! Mr. Lu!"
In the Jingyue conference room, a generous response directly shook people's eardrums.
The founder and CEO of the Lemon Candy Project, a young man in his early thirties wearing black-framed glasses, was sitting in the main seat, nodding excitedly at Lu Ming.
This person is the boss of the Lemon Candy Project, Ke Zhiyuan.
Ke Zhiyuan sat down without any politeness, and his little mouth became enthusiastic.
"Mr. Lu, I'm a long-time fan of your Jingyue!"
"My favorite game is Time Travel!"
"I even wrote a long article analyzing your text structure! If you don't believe me, just search! Forum ID: Orange Soda Doesn't Make You Drunk, That's Me!"
"I'm also a long-time top-up user of the Kryptonian Cultivation ...
"And that 'Misguided Adventures', I can't sleep if I don't come up with something every day!"
"You guys at Jingyue, you really have the knack for making games! I've been looking forward to this collaboration for a long time!"
Lin Zhi: “…”
Old Zhou looked at Lu Ming with a subtle look, his heart full of questions.
Is our partner... a little too... radical?
Isn’t it said that one should hide one’s emotions during business negotiations?
Why don’t you take it back?
You don't look like the owner of a famous milk tea chain brand.
On the other side, Ke Zhiyuan continued to be familiar:
"Your games are really good! You just dare to think!"
"You said you want to make a horror film? And you want to implant our brand? I can refuse that."
“No way!!”
"This collaboration on the game! I've been looking forward to it for a long time!"
Lin Zhi coughed.
"So, Mr. Ke, you really have no objection to the direction of our game."
“No problem!”
Ke Zhiyuan widened his eyes.
"Not only do I have no opinion, if anyone among us at Lemon Candy has an opinion, my first opinion will be to object!"
"But don't worry, I have the final say in Lemon Candy!"
"Honestly, our brand takes the kind of unconventional route that young people like."
"Look at us over the years. We've had copywriting problems and been criticized for queuing up. I don't deny it! We became famous because of these things!"
"As long as it doesn't deceive consumers, we at Lemon Candy can do it!"
"We even found a spokesperson from the talk show world! Now you want me to collaborate with a horror game?"
Ke Zhiyuan slammed the table
“That’s perfect!”
Lao Zhou held his forehead, feeling that things seemed to be out of control.
It seems that neither Mr. Lu nor Mr. Ke are normal bosses...
Lin Zhi continued to speak,
"Then Mr. Ke... We at Jingyue provide advertising placement, resources, planning, art, character design... You provide the brand elements."
Before Lin Zhi finished speaking, Ke Zhiyuan waved his hand:
“I understand!”
"Then let's not get into all that complicated division of labor. You provide the technology and the people, and we'll just pay the money!"
"What's the game development budget? Tell us, we'll pay for it!"
Lao Zhou almost couldn't hold it in: "Ah? And pay money?"
Lin Zhi was also stunned, and her entire body fell into a state of disordered management logic.
Didn't we already discuss the advertising fee? What else do you want to contribute?
She has been involved in so many business negotiations,
This is the first time someone has taken the initiative to pay.
As a merchant, you only need to pay advertising fees, why do you need to pay development fees?
You are an advertiser, brother, not a project investor!
What's more, the horror game that Mr. Lu mentioned now only gave a direction.
The specific content has not yet been finalized.
This is equivalent to the project just reaching the new folder stage, and you directly ask for money.
How did your company grow so big?
Lu Ming was also stunned for a moment, but then he smiled and said calmly:
"I'm really touched by Mr. Ke's recognition of us, but regarding the development of this game... we at Whale Leap have our own budget."
“You just need to participate in the brand image, and we will create the content…”
"Also, our project currently does not accept external investment, and only accepts advertising cooperation fees."
"So, all you have to do is authorize the brand and participate in the exposure. We will integrate the design ourselves, and you just need to settle the bill with us according to the business cooperation model."
Ke Zhiyuan was stunned: "No need"
"Then... 50-50 is fine! We'll just throw half!"
Lu Ming: "No."
Lu Ming thought, "Are you kidding me? You paid for everything, so how can I invest my own money?"
Ke Zhiyuan looked disappointed, he was really anxious!
This is a whale leap!
What kind of gaming company is Jingyue now?
Now we are in the first echelon of the industry!
With a good reputation in the industry and high traffic, if Ningtang can catch the train of Jingyue, then what are you waiting for?
You have to run to enter!
If competitors find out, you won’t even have a chance to give them money!
It's already this late, who cares what game you're playing?
When it comes to investing, you still have to invest in people!
Ke Zhiyuan, who had fought his way up from the bottom, knew this very well.
When it comes to fast-moving consumer goods beverages now, it’s no longer enough to just roll up the packaging, roll up the taste, or roll up the appearance!
Whoever can get into the memory point will win and stand out!
Advertisements must be brainwashing, topics must be extreme, and content must be contrasting...
If you look at the current games of Jingyue, which one is not full of high emotions, high discussion, and high topic?
As long as this cooperation is successful, he can guarantee that even if the milk tea tastes bitter or sour,
There will always be young people lining up to take photos and post them on WeChat Moments!
This is called planning ahead for the core emotional market among young people!
Don't vote now
Missed this village, and this store
No matter what the effect of this collaboration is, he will not lose money!
So, the first collaboration with Jingyue,
Don't just pay for advertising
He finally realized this from the movie "Who Owes Whom"!
He watched a lot of advertisements back then!
"Mr. Lu, I am sincere!"
"If you don't give me the opportunity to invest, then I should at least pay more for advertising."
"I've heard that brand collaborations usually cost over a million, but this project is different. This is a joint venture!"
"Mr. Lu, please don't think we're just trying to cash in on the hype. We at Ningtang really want to have a serious collaboration and run this as our own IP!"
"We've prepared a special budget for deep brand implantation and are just waiting for your quote!"
"Give us the advertising money as promised! Also...we'd like to buy more plot customization rights, is that okay with you?"
"If I can't spend this money, how am I going to explain it to my employees? It would be embarrassing if the boss didn't spend all the money while he was away!"
Old Zhou: “…”
Lin Zhi: “…”
You're too fierce.
In this day and age, there are still brands that actively increase advertising fees.
The milk tea is brewed, and the boss is also crazy about it
Lu Ming also didn't understand.
Is it your system or mine?
You're almost confusing me.
Ke Zhiyuan sat up straight, clasping his hands together:
"Boss Lu, how about we just pay 30%?!
"If you release a game, we'll just add a little bit of money. We're mainly buying a brand-customized treatment, and we don't want any commission!"
"We'll definitely pay the normal advertising fees. Besides, we really want to take advantage of this opportunity!"
“…”
After a long discussion, under Ke Zhiyuan's tough talk, the two finally reached an agreement.
In addition to providing advertising co-branding fees, Lemon Tang will also provide 10% of the game project development costs.
Lu Ming also agreed and said that he would provide in-depth brand customization and implantation services in the game.
The two hit it off immediately, and the atmosphere was so good that it felt like they were duo teammates who had been playing together online for three years.
Watching the communication between the two bosses,
Lao Zhou and Lin Zhi are like Xiahou Dun looking at Erlang Shen.
Eyes meeting,
I was completely stunned!
“That’s it…”
Lin Zhi swallowed.
Old Zhou stared blankly at Ke Zhiyuan's departing figure and murmured,
“Have today’s brand owners…been so entangled?”
Lin Zhi's face was full of complexity.
"If this is the case, then why does our company need a Ministry of Commerce?"
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