Chapter 218: If you go too fast, you will have to endure misunderstanding
A smile slowly crept onto Lu Ming's face.
"Your suggestion..."
"Can."
Lin Zhi was stunned.
"Ah? Really?"
I just mentioned it casually, and Mr. Lu actually agreed!
I haven’t put up the PPT yet!
Moreover, she really only made a folder about the content of this project, and she didn't expect that Mr. Lu would approve it immediately!
"Do."
Lu Ming nodded.
“This thing needs more than just doing.”
“And we have to do it early, do it big, and do it fast!”
Lin Zhi was slightly stunned. She didn't expect Mr. Lu to be so decisive.
"I'm not kidding."
Lu Ming's tone changed and he said seriously,
"Your idea is very forward-looking! Even Tencent hasn't had this idea yet!"
Lu Ming's tone was unhappy, but it revealed an unusually clear judgment.
With this idea, Lu Ming suddenly felt that the funds in his Jingyue account were not enough.
This is only a few hundred million, and now they are targeting the national market!
“So, we must roll it out as soon as possible.”
Lu Ming stood up and raised his hand slightly, as if he could already see the map of the country spread out before him.
"Use one point to guide the whole."
"We'll open the first store in Shanghai as our flagship."
"Then—Qiantang, Peng City, Rongcheng, Kyoto, Haibin..."
"Select key cities, with first-tier cities as the priority."
"Other game companies go offline to build their brand image, maintain user communities, and expand revenue channels... Of course, we also want these."
"But for us, Whale Leap is more important than ever before. We want to build a true player resonance field."
Player Echo Field
Lin Zhi was a little confused.
Is Mr. Lu's ability to create words so strong?
Moreover, Mr. Lu also directly mentioned the specific city to be built!
From folder to landing, is it so fast?
"Yes." Lu Ming smiled.
"Think about it, no matter how much experience a player has with online games, it's just a matter of leaving comments, posting comments, taking the occasional screenshot, or playing a round with friends."
“But what if you pull them offline?”
"For example, if we build the environment of 'Out of My Control', with the lighting, smells, temperature, NPC disguises, mission settings... all of these are three-dimensional, then their interest will be stimulated from all angles."
"Fear, anxiety, suspicion, loss of defense, anger."
In Lu Ming's heart,
Only in this way can negative emotions, bad review data, public opinion topics and consumption be linked!
Online + offline, this industrial chain is a complete closed loop.
From now on, as soon as the game is launched, the whole country will cooperate and carry out check-in activities together, and offline cooperation will be launched simultaneously to absorb all negative reviews.
Then my debt value will definitely skyrocket. Even if it reaches a million, it is not a dream!
As Lu Ming spoke, he laughed first. He seemed to see the scene when Liang Cong was in this office.
This is the feeling when love has a purpose!
Lin Zhi looked at Lu Ming and smiled, and it took her a long time to remember her own thoughts.
"Mr. Lu...if this is to be rolled out nationwide, then the cost won't just be a problem for one experience center."
"Um"
"I checked, and the decent experience centers in first-tier cities now include..."
"Venue rental, renovation costs, NPC training, human resources operations, software and hardware equipment, security costs, as well as supporting system development and linkage mechanisms."
"Every family needs at least 4 to 5 million yuan as a base."
"If we follow your suggestion and roll out the product to six cities simultaneously, with a strong focus on thematic operations, you'll have already spent at least... 30 million."
"And there will be subsequent events. Players who check in offline will definitely receive subsidies and benefits, including free merchandise and expert invitations. None of these can be left out..."
"This is a money-burning battlefield, Mr. Lu."
"Boss Lu... do we really need to do it now?"
Although Mr. Lu sounded a little excited, Lin Zhi was still a little nervous when it came to confirming it.
When she finished speaking, she couldn't help but take a breath.
Lu Ming smiled instead.
“Do it!”
“Pilot first!”
"We are ahead of the industry, so we have to endure the industry's misunderstanding."
"Just push forward, and I'll handle the resource coordination."
"We will also hold a special launch planning meeting."
"We have only one goal: to open experience centers in six cities simultaneously before the release of 'Out of My Control'."
"Just think about it, on the day that 'Out of My Control' was launched, our six experience centers were launched simultaneously and opened at the same time."
“Give players an experience they will never forget.”
Lin Zhi's mouth twitched fiercely, and she asked a key question.
"Mr. Lu, then...is our money enough?"
Lin Zhi asked weakly.
This is what she cares most about.
Now Jingyue does have hundreds of millions in its account, but this is a big business, and the most important thing is a large project that requires long-term and continuous investment!
Moreover, it may not be profitable!
...This is a real money-burning game!
Hearing this, Lu Ming looked down at her.
"Is it enough?"
Lu Ming repeated it softly, but a hint of joy appeared in his eyes.
"That depends on how you spend it."
"Jingyue's account is still very healthy. Apart from daily operations..."
"I think Jingyue can put out 400 million yuan in the early stage!"
"You add to that the fact that we still have to form a new operations team, city management team, and external coordination team..."
"All the money we made from the previous games is pretty much lying there, so now's the time to spend it."
When Lu Ming said this, there was a hint of uncontrollable joy in his eyes.
What really excites him is the hidden value of these experience centers.
Others build experience centers for exposure and publicity.
But what he wants is bad reviews.
If there is a way to directly spend money to buy debt value, Lu Ming will definitely be willing to do it!
Buy today and get double the rebate on settlement day!
Only a fool wouldn’t buy it!
After hearing this, Lin Zhi finally felt relieved.
400 million!
This is enough to open a hundred experience stores!
Mr. Lu is so courageous!
But I also feel that the burden on my shoulders is very heavy!
"Mr. Lu, do I need to go through the investment process for my experience center?"
“Don’t recruit investors.”
Lu Ming decisively denied it.
"With Whale Leap's current size, we no longer need to wait for others to pay us."
"Six direct-operated stores, a first-line layout, all designed with games as the core content, ensuring the space, atmosphere, operation, and gameplay. This time, the opening can be centered around "Out of My Control."
"You can communicate with Liang Cong about the specific arrangements!"
“The experience center is not a store, it is a stage.”
“So, I don’t have any profit requirements for the experience center!”
“We want players to feel like they’re entering the game world when they walk through this door.”
"For them, it's an experience on the border between reality and virtuality."
In his heart, Lu Ming silently said,
"For me, this is an efficient monetization of negative reviews and revenue."
"good!"
Lin Zhi nodded.
"I'll go back and arrange for someone to work on it, splitting it into a city team and a project team."
"Well, you can ask Lao Zhou to cooperate with you!"
"Negative review training courses can't just focus on theory."
"We can also hold classes directly in offline experience centers in the future and hold regular player communication drills!"
“Let developers and players communicate face to face!”
"Maybe we can also find a few new project leaders."
"Also, the name 'Jingyue Offline Experience Center' doesn't work. We need to change it!"
"Let's call it... Floating Shore!"
"A whale emerges from beneath the surface. There must be something going on!"
Lin Zhi nodded: "I understand."
…
The sunlight outside the window falls on the floor-to-ceiling windows of the Whale Leap Game.
People from various groups came and went without stopping for a moment.
No one knew that at this moment, Jingyue’s “offline harvesting plan” was quietly launched.
From the screen to the players.
Harvest emotions.
The next step of Jingyue is officially launched!
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