Chapter 135 Lao Zhou starts to lecture!
9:30 pm.
Shanghai, Jingyue Employee Dormitory Area, Building B, 11th Floor.
The warm yellow light shines through the gaps in the curtains, illuminating the corridor outside the window with a quiet and peaceful atmosphere.
Zhou Yizhou had just returned to his dormitory and before he had time to take off his coat, he collapsed directly on the sofa in the living room.
He stared at the ceiling, his head still replaying what Lu Ming said in his office.
“Making games starts with understanding what it means to be hated.”
"To learn martial arts, you must first learn to take a beating!"
“Teach concepts first, not techniques.”
“Technology is something that anyone can learn!”
"What we practice is the mind method."
Zhou Yizhou's mouth twitched, and he began to think about what to do with this class!
It's not like he hasn't been a lecturer before.
He had been called "teacher" during lectures at several universities before.
I also brought in a few people from the Camera Obscura studio,
We've talked about processes, data, and logical structures...
But this time it's different.
This is not just a class, its significance is no less than Prometheus's teaching of fire!
Zhou Yizhou took off his coat, threw it to the corner of the sofa, and stood up to make himself a cup of instant coffee.
Standing at the kitchen counter, he stirred his coffee and thought.
"Ideology class...Ideology class..."
"You can't start your first class by saying: We're going to be misunderstood by the players."
“That’s too abstract.”
"It has to be grounded and authentic, so that people will frown upon hearing it and yet be forced to admit that it seems to make some sense."
"We need to let them start thinking about the word 'pleasing' first."
He returned to his desk with his coffee, opened his notebook, and created a new document.
The file name only has a few words:
[Core Courses of the Bad Review Training Class]
Zhou Yizhou plans to cut from three directions.
First question:
Where are the players?
Who are you making the game for?
You thought it was "all players"
That's it.
The four words "all players" are the most dangerous illusion in planning.
Real game design starts with admitting that not everyone will like it.
You have to choose the crowd, determine the scene, make psychological expectations, and then make choices, do subtraction, and make cuts.
Second question:
Can you withstand it?
When a game is rejected, can you not collapse, overturn it, or rush to change it?
Instead, sit down, reflect, organize, and patch.
Even more, can you learn to "find design opportunities in denials".
For example.
"Time Journey" was criticized in the early stages for "NPCs holding grudges," "the protagonist's fate is miserable," and "disrespecting reality"...
But these spray points were eventually transformed into the core gameplay.
If Mr. Lu had not insisted on not making any changes, the entire project would not have been completed.
"Being able to handle things" is a kind of professional quality.
It is a kind of pressure resistance that a game planner must possess.
It is the backbone of planning.
The third question:
Why they don't like it
Scolding is feedback, but it is also emotion.
Not all spraying is worth being afraid of.
Some people criticize because they “don’t understand”;
Some people spray because they are “offended”;
Some people also criticized me, saying, "How dare you do this?"
The responsibility of a planner is not to “avoid criticism”.
It is to listen, to judge, and to filter out the truly valuable signals.
As I write this, I am filled with inspiration.
He drank the coffee in one gulp and pressed the save button skillfully.
This lesson should be straightforward!
…
December 16, 9:00 am.
Whale Leap Game Headquarters, 33rd floor conference area.
In a small multifunctional conference room, more than 30 people took their seats one after another.
With curiosity, nervousness, and a hint of indescribable excitement.
The Deep Blue Platform, the Art Team, the Testing Team, the "氪命修仙", "More Than Just Sunny Days", "Time Journey" project teams... all sent people.
In addition to internal employees, there are also several young faces.
Those were students Zhou Yizhou had rescued from several universities in Shanghai.
This is the contact information he left when he gave a lecture before. This time he sent an invitation email.
It is said to be the "Jingyue internal experimental training course", which does not charge tuition but provides food and accommodation.
The students came immediately.
After all, Jingyue is now very popular in the industry. Being able to attend classes at the headquarters will be a shining point on your resume even if you are not selected.
In the front row of the conference room, the whiteboard has been set up.
There is a projector on the left and a huge banner on the right.
【Without negative reviews, there is no progress.】
Soon, the conference room door was gently closed.
Zhou Yizhou walked up to the podium on time and glanced at the audience.
More than thirty pairs of eyes, sparkling.
Among them, some have particularly energetic eyes:
One is a test intern for "氪命修仙", named Lin Yudong, a female with sharp eyes, who has been working for three months.
There are also two college students who were his fans when he gave lectures.
One is Liang Cong and the other is Hao Zihan, both of whom are typical veteran fans of the Whale Leap game.
After looking at everyone, Zhou Yizhou said nothing more.
"Hello everyone."
"I'm Zhou Yizhou."
“Welcome to the first negative review training class for Whale Leap Games.”
"In this class, we don't teach you techniques, nor do we teach you how to build an art process."
"They don't even explain the project production table."
"Today, the name of our first class."
“It’s called ‘Why Are You Being Scolded?’”
The conference room suddenly became quiet.
No one laughed.
But no one frowned.
Zhou Yizhou was quite satisfied.
Aside from the occasional low-frequency hum from the projector, there's virtually no noise.
There was no romance, no feelings, but a question dragged everyone into his rhythm.
He slowly walked to the whiteboard, picked up a marker, and wrote four big words:
【Accept dislike】
Then he turned and looked at the audience:
"Our class today has only one theme: understanding what it means to be hated."
“That’s our first lesson today: Where do negative reviews come from?”
Zhou Yizhou smiled, walked to the podium, and cut out the first page of the PPT.
Page Title:
【Bad Review Syllogism】
"The first type is called: not right."
"You made a light and casual game, but players wanted Souls-like difficulty."
"You created an interactive storyline, and they complained about the lack of combat mechanics."
"Ultimately, it's not that you're not doing a good job, it's that they're not the people you're serving."
As they were talking, several people in the front row had already started taking notes, typing away on their keyboards at a rapid pace.
Lin Yudong took the pen and wrote down five words before he finished listening to the first sentence:
Misunderstood Planning
Zhou Yizhou spoke at a moderate pace at the podium, and at one point even sounded like he was telling a bedtime story.
But the content is to the point.
“…”
An hour later,
The first class is over.
There was a brief silence of two seconds in the conference room before someone breathed a sigh of relief.
Lin Yudong closed the notebook and whispered, "...quite profound."
Liang Cong turned around and said, "I feel like all the player suggestion copywriting I did in the past is useless."
"That's right! I used to think that planning was all about gaining recognition, but now I know that the hardest part of planning is being able to withstand not being recognized."
Zhou Yizhou put away his speech, took a sip of water, looked at the quiet expressions of the crowd, and said nothing.
In fact, he knew in his heart that this class was not easy to teach.
Outside the conference room door, the corridor was quiet.
Zhou Yizhou packed up his lecture notes and rubbed his temples while standing there.
Lu Ming stood at the door and nodded with satisfaction after listening for more than ten minutes.
Lao Zhou is a person who can really understand what he means and grasp his intentions!
Lu Ming was very satisfied with today's class!
…
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